twitter presentation
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Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
@davesnyder
SearchandSocial.com
SearchandSocial.com
Is the Internet...
...a tool or a waste of time?
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
My Personal Use of Twitter...
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
Company Case Study: JRDunn.com
Build Brand Advocates Allow for Real Time Market Research Allow for a Blog Strategy Hub Early Adopters in Market for Platform Follow Revenue Path Set by Dell, Southwest, Zappos,and Woot
Goals:
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
Company Case Study: JRDunn.com
Transparent Conversation with Followers Share Blog Posts through RSS Feeds Train Employees on Twitter and create a company Twitter Strategy, but Do Not Force Use Share Industry Links from Content Partners Contests and Promotions via Twitter to Increase Sales
Strategies:
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
For Internet Marketers Twitter Shows the most Potential as a: Traffic Aggregate Link Building Platform (Retweeting could compete with Social News) Brand Builder Networking Tool Online Reputation Management Tool
... but you have to be TRANSPARENT!
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
If you build a strong following through transparent methods...
You will be able to leverage your other social media campaigns more effectively You will be able to draw a strong stream of traffic through your tweeted links You will have an additional asset to offer market publishers in terms of link production
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
The top difficulties facing marketers who use Twitter are...
The platform is still not stable Getting the CEO to buy in to a platform they do not understand and that is difficult to explain Managing the “noise” related to the Twitter signal Getting your message to break through that same noise
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
SearchandSocial.com
Basically ...
You decide whether Twitter is a tool or complete waste of time, not the platform itself.
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
Twitter: The Ultimate Time Waster, or Great Tool?
David Snyder
@davesnyder
SearchandSocial.com