TWITTER & RECRUITINGDIRECT SOURCING – THE FIRM, 13TH DECEMBER 2011

KATHARINE ROBINSON

@THESOURCERESS

TWITTER & RECRUITING

No. 1 Piece of wisdom

Common Mistakes

5 things I couldn’t use Twitter without – all Free

#1 PIECE OF WISDOM

Be a person first.

COMMON MISTAKES

COMMON MISTAKES

1. REPLIES & MENTIONS

Replies and Mentions are different

COMMON MISTAKES

1. REPLIES & MENTIONS

Replies and Mentions are different

COMMON MISTAKES

2. INCOMPLETE BIO

No eggs please, we’re British

Full name – what are you trying to hide?

Link to something

• LinkedIn profile

• Company website

• Vacancies on company careers site

COMMON MISTAKES

3. ABANDONING YOUR PROFILE

Sometimes Twitter just isn’t for you. Accept it and move on.

• Delete your profile, or

• Leave a tweet explaining that you won’t be using Twitter anymore

• Also leave a tweet letting people know how they can contact you

COMMON MISTAKES4. BADLY DONE AUTOMATION

You either use Twitter or you don’t.

Spamming – if you use twitterfeed or dlvr.it please check your settings!

Badly covers up profile abandonment – e.g. Tweets from LinkedIn

Broadcasting

Auto DMs

COMMON MISTAKES

5. DIRECTIONLESS PURSUIT OF FOLLOWERS

“If we put a number on it, people will try to make the number go up.” ~ Seth Godin

“Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein

“If you build it, they will come.” ~ Field of Dreams… or will they?

TWEETING CHECKLIST

Remember - @replies and @mentions are different

Complete your bio

Don’t just abandon Twitter

Be in control of your automation or don’t use it

Don’t let your follower count get you down (or excite you too

much)

TOOLS

I CAN’T LIVE WITHOUT

1. TWITTER CLIENT

CoTweet

Hootsuite

TweetDeck

Etc…

See lots of information

• Lists

• Searches

• Mentions &DMs

Schedule messages

Track Stats

I CAN’T LIVE WITHOUT

2. TWITTER ON MY MOBILE

More than 50% of tweets come from mobile devices

Twitter is rolling out the new “fly” design to make what you see on the web in line with what you see on your phone.

No smart Phone? dabr.co.uk

I CAN’T LIVE WITHOUT

3. LISTS

It’s easy to miss things when you follow a lot of people

You can follow someone on a private list without them knowing

Make lists that will be useful to people – demonstrate your expertise

Great Tool:

Formulists.com

I CAN’T LIVE WITHOUT

4. SEARCH TOOLSSearch Tweets: http://search.twitter.com

Search Names & Bios: followerwonk.com

I CAN’T LIVE WITHOUT

5. MEASUREMENT TOOLS

Click tracking

Google Analytics

Other Great tools:

• TweetStats.com

• WhoRetweets.me

THOSE TOOLS AGAIN…Twitter Clients

• CoTweet• Hootsuite• Tweetdeck

Mobile Apps

• Twitter for Android or iPhone• Dabr.co.uk

Lists

• Formulists.com

Search tools

• Search.twitter.com• Followerwonk.com

Measurement

• Bit.ly• Google Analytics• WhoRtwettes.me

ANY QUESTIONS?

KATHARINE@SOURCERESS.CO.UK

@THESOURCERESS