twitter & social basics from blue digital
TRANSCRIPT
A Guide to Twitter! What, Why, When & How
Matt ShawDigital Marketing Strategist
Blue Digital
Who areBlue Digital?
AGENDA• What is Twitter?• Set-up & Objectives• Is Twitter Business Critical?• When Should It Be Used?• How to Tweet. Top tips!• Performance Analysis
WHAT IS TWITTER?• Social network for businesses and individuals • Only 140-characters, now excluding images
and URLs – “tweets”• Often the first and last interaction in the
buying cycle
TWITTER LINGO• Tweet • Followers • @{username}• Retweets & Likes• Hashtags (#)• Direct Messages (DM)
SET-UP• Twitter handle• Profile description• Contact details• Website link
• Header• Profile picture
THINK BEFORE YOU ACTWhat are your objectives?• Increase brand awareness• Generate leads• Distribute your content• Target potential clients• Keep track of the competition• Recruit new staff
IS TWITTER BUSINESS CRITICAL?• Global Reach• Real Time Engagement• Clients & prospects• Staff & potential employees • Industry experts• Competitors
WHY YOU NEED TWITTER!• Lists• Reputation management• Content distribution• Instant news updates• Improve online search visibility
WHEN TO TWEET Hour of DayDay of Week
IMPROVE ENGAGEMENT• Thursdays, Saturdays & Sundays • Increase click through rate by 0.2% per tweet
• 8–9am And after 13:30pm • Increase click through rate by as much as 1.2% per tweet
HOW TO TWEET• # - use hashtags (no spaces)• @ - include relevant people/businesses/brands• Lists – group key audiences• Tools – schedule your tweets and link your accounts• Buffer• Hootsuite• Klout
HASHTAGS• Get involved with trending topics• Get in front of prospects
LISTS
TWEETING TOP TIPS• Include Images
TWEETING TOP TIPS• Use Verbs - we find them more interesting
TWEETING TOP TIPS• Don’t link at the end
OTHER TIPS • Be short – 21% higher CTR for 8 word tweets• Ask questions in your titles• Use exclamation points over other punctuation • Use one superlative in headline– e.g. smartest, best,
most• Include Numbers – 15% higher CTR• Use Followerwonk to find influencers • Experiment
PERFORMANCE ANALYSIS• Engagement - Re-tweets & likes • Authority - Followers • Clicks - Visitors• Content Conversion Rate - Leads, Enquiries, Sales
NEXT STEPS• Set-up your account & profile• Set some goals• Choose a scheduling tool• Link your accounts• Begin tweeting (use the tips)• Analyse performance • Experiment • Reap the rewards
ANY QUESTIONS?
