twitter tour museums 2
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FormylasttravelogueIwanttoanalyzeandandtoinquireonhowtheroleofmuseumhaschanged
Whatisamuseumin2010?
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Thereisalotgoingon…
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Quickrecapofthedeal
• Aprivatedguidedtourof 2010theWithneyMuseum’sBiennialonTwitter• Peformedby– AyoungtrendycuratorGaryCarrion‐Murayari– Aradio:WNYCtobroadcasttheTourLIVE– 8socialMediaspecialistspluggedonTwitter,FlickrandFacebook
• Theopportunityforfollowerstoaskquestions
D‐Day:TuesdayMarch23rdfrom2.30to4.30pm
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TheLIVEexperienceFrommysmartphonewhileIwasatwork…
• Ifollowed
• NoliveRadioonWNYC…(?)
Justawindowoflivetweetson
theirwebsite(abitfrustrating…)
NinaMeledandriTwitter:@_randomthoughts
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Tohaveaconcreteandclearerideaofwhatitwasliketofollowthetour
haveaquicklookatNina’slivetweets…
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Report
• 19tweetssharedintwohours• LinkstoimagesandWhitney’swebsitecontentinalmostallofthem(goodbutannoyingwhenfollowedfromasmartphone…)
• Focusonthepaththetourfollowed• Noinformationoranswerstoquestions
• Technicalissues• NocontentontheworkofArt
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Conclusiononthe23rd:Disappointing!
• Expectationswerehigh(“privateguidedtour”,“live”,“opportunitytoaskdirectquestions”…)
• Strongfeelingthatthisexperimentdidnotmeetthem
• Mostlyfrustrating
• EndingupbeingpessimisticaboutthemuseumsfutureinnewMedia…
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Butastimewentby…
• Surprisingly,thefeedbacksonthewebweremostlypositive
• Theguestsofthetourprovidedonon‐goingfollowupandcreatedcontentbasedontheirexperience(evenaweekafterthetour)
• Goodphotoalbumswereuploadedandorganized
• Interestingarticleswereposted
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Thiscasestudyhighlightsanimportantchange
• ForthistourTheWithneyMuseumallowedtotakepicture
• ItunderlinesachangeinMuseum’smindset:
Museumsseemtobe
readytoletgoonthelocation
andtounderstandthattheycouldbe
thecenterofanewkindofdigitalexperience.
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TheRealPhysicalExperience
• AnactualtouroftheBiennialbymyself• Somehowabitdisappointing
• Thefeedbackshadraisedmyexpectations
• Feltabitlostamongthoseworkofart
• Icouldhaveusemoredetailstohelpbetterunderstand
• TheinformationontheInternetmadetheshowmoreinteresting,lessdry
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PersonalSecondThought:
Theinterestofthetwittertourdoes
NOT
relyon…
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Theliveness
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butratheronthe…
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Thecontent!i.e.theproductiongeneratedonthe
WebontheBiennial
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Comingupnextweek…
• AninterviewwithNinaMeledandritohearaboutherinsightonmuseumsandnewmedia
• She – IspassionateaboutArt– isonethefollowerofthetwittertour– Hasawebsite,ablog,onwhichsheworksalot
• Howmuseumsshouldmanagenewmedia?