twitter & you how to share rotary through social media
TRANSCRIPT
TWITTER& YOUHow to share Rotary through social media
74% OF ONLINE USERS USE SOCIAL MEDIA
82% OF USERS AGES 30-49 AND65% OF USERS AGES 50-64 ARE ON SOCIAL MEDIA
ABOUT 20% OF USERS AGES 30-64 USE SOCIAL MEDIA TO CONNECT WITH OTHERS WHO HAVE COMMON HOBBIES OR INTERESTS
WHY USE SOCIAL MEDIA?
Pew Research Sept., 2014
REACH POTENTIAL MEMBERS
CONNECT WITH & ENGAGE EXISTING MEMBERS
INCREASE OVERALL AWARENESS OF OUR SERVICE ORGANIZATION
BY USING SOCIAL MEDIA IN THE RIGHT WAYS, WE CAN REACH BEYOND OUR FANS AND FOLLOWERS TO CONNECT WITH EVEN MORE POTENTIAL ROTARIANS!
GROW ROTARY ONLINE
FACEBOOKTWITTERLINKED INPINTERESTINSTAGRAMAND MANY MORE
THEY ARE ALL WEB SITES AND/OR MOBILE PHONE APPS THAT ALLOW YOU TO CONNECT WITH OTHER USERS AND SHARE INFORMATION
WHAT IS SOCIAL MEDIA?
THE MOST POPULAR AND WIDELY USED SOCIAL MEDIA
MOSTLY FOR PERSONAL USE, BUT BUSINESSES AND ORGANIZATIONS CAN HAVE PROFILES TO CONNECT WITH CUSTOMERS/MEMBERS
USERS CAN POST TEXT, IMAGES AND VIDEO
USERS SHARE SHORT POSTS CALLED TWEETS (140 CHARACTERS OR LESS)
TWEETS CAN LINK TO A LONGER STORY/ARTICLE, PHOTO OR VIDEO
MORE APPROPRIATE FOR MULTIPLE, FAST PACED MESSAGE SHARING
SOCIAL MEDIA FOR BUSINESS PROFESSIONALS
USED TO CONNECT WITH ASSOCIATES YOU WOULD REFER BUSINESS TO
A GREAT PLACE TO LOOK FOR JOB CANDIDATES OR PUT YOUR RESUME FOR JOB SEEKERS
PEERS CAN VOUCH FOR YOUR SKILL SET BY ENDORSING YOU
LINKED IN
USERS “PIN” IMAGES TO A VIRTUAL BULLETIN BOARD, GROUPED BY CATEGORY OR INTEREST
MAINLY USED FOR SHARING IDEAS ON CRAFTS, COOKING, FASHION, DÉCOR WITH VISUAL POSTS THAT CAN LINK TO INSTRUCTIONS OR RECIPES, ETC.
VIEW WHAT FRIENDS PIN, SEARCH FOR SPECIFIC IDEAS & SHARE YOUR IDEAS
POST PHOTOS AND VIDEOS
CAN EDIT PHOTOS WITH FILTERS THAT ENHANCE THE SHADOW, LIGHT AND COLORS IN THE IMAGE
FOLLOW FRIENDS AND CELEBRITIES
MAKES POSTING PICTURES TO SOCIAL MEDIA VERY EASY BY LINKING WITH FACEBOOK AND TWITTER
A WORD OR PHRASE PRECEDED BY A HASH OR POUND SYMBOL (#) USED TO IDENTIFY A SPECIFIC TOPIC IN A POST, PIN OR TWEET ON SOCIAL MEDIA
A HASHTAG CAN BE ONE WORD (I.E. #ROTARY) OR MULTIPLE WORDS STRUNG TOGETHER (I.E. #ROTARYDISTRICT7150)
THEY CAN BE ADDED TO THE END OF A POST (I.E. I LOVE VOLUNTEERING! #ROTARY) OR WITHIN THE POST ITSELF (I.E. I LOVE #VOLUNTEERING WITH MY
#ROTARY FAMILY!)
WHAT ARE HASHTAGS?
THEY EASILY CONNECT POSTS ABOUT THE SAME TOPIC
THEY MAKE YOUR POST SHOW UP IN RELATED SEARCHES
THEY CAN PROVIDE A BETTER UNDERSTANDING OF THE POST
YOU CAN USE THEM ON ANY SOCIAL MEDIA
WHY USE HASHTAGS?
SIMPLY INCORPORATE THE HASHTAG INTO YOUR MESSAGE OR ADD TO THE END OF YOUR POST
CHOOSE A WORD OR PHRASE THAT SUMS UP YOUR POST, LINKS IT TO ANOTHER TOPIC OR WILL HELP IT APPEAR IN RELEVANT SEARCHES
YOU CAN USE MORE THAN ONE HASHTAG, BUT TRY TO LIMIT IT TO TWO OR THREE AT A TIME
HOW TO USE HASHTAGS
EXAMPLESFACEBOOK
EXAMPLES
INSTAGRAMPINTERESTUsed hashtags #Rotary and
#WeAreRotaryUsed hashtags #selfie
#bengalcat #catsofinstagram
ON TWITTER, A HASHTAG STARTS WITH A # SYMBOL AND A USERNAME STARTS WITH AN @ SYMBOL
INCLUDE ANOTHER PERSON’S USERNAME WHEN YOUR TWEET IS ADDRESSED TO THEM OR ABOUT THEM
YOU CANNOT PUT AN @ SYMBOL IN FRONT OF ANY WORD OR PHRASE – ONLY THE USERNAMES OF OTHER TWEETERS!
#’S AND @’S
WATCH THIS TUTORIAL ON HOW TO SET UP YOUR TWITTER ACCOUNT
PRACTICE TWEETING AND USING HASHTAGS ON ALL YOUR SOCIAL MEDIA SO YOU ARE READY AT DISTRICT CONFERENCE!
WHAT WILL YOUR CLUB’S HASHTAG BE?
GETTING STARTED
THIS YEAR’S DISTRICT CONFERENCE HASHTAG WILL BE #ROTARYCONF7150
WWW.ROTARY7150.ORG
FOLLOW US ON FACEBOOK
DISTRICT CONFERENCE DETAILS
SEE YOU AT THE LODGE!