two social media practices marketers must master. paul reader, senior business development manager,...
TRANSCRIPT
![Page 1: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/1.jpg)
1
Two Social Media Practices Marketers Must Master
Paul ReaderSenior Business Development Manager
![Page 2: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/2.jpg)
The Current Situation
2
![Page 3: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/3.jpg)
Social Media Trends
3
![Page 4: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/4.jpg)
Social Media Trends
4
![Page 5: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/5.jpg)
Social Media Trends
5
![Page 6: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/6.jpg)
![Page 7: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/7.jpg)
Where do I go from here?Is social media resource intensive?Do you feel stretched to be successful?Would you benefit from focus?
7
![Page 8: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/8.jpg)
Opportunity for Focus
8
![Page 9: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/9.jpg)
Propensity to Forward Recommendations
9
![Page 10: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/10.jpg)
Average Social Network Size
10
![Page 11: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/11.jpg)
Extended Reach Potential
11
50,000
6,000,000
![Page 12: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/12.jpg)
Social Media Integration Trends
12
![Page 13: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/13.jpg)
Social Media Measurement Trends
13
![Page 14: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/14.jpg)
Two Social Media Practices to Master
Extend marketing reach by driving “social sharing”Measure the effectiveness of investments in social media
14
![Page 15: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/15.jpg)
Drive Social Sharing
![Page 16: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/16.jpg)
Push Viral via Social Sharing
16
Tap into social media channels by
sharing content
![Page 17: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/17.jpg)
Push Viral via Social Sharing
Add “Tweet This” or “Share This” links to your emails/landing pages
![Page 18: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/18.jpg)
Sharing Is Caring
![Page 19: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/19.jpg)
Publish Email as RSS
![Page 20: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/20.jpg)
Publish RSS in Email
20
Bring the conversation to your
audience through RSS Feeds
![Page 21: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/21.jpg)
Measure Social Media Impact
![Page 22: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/22.jpg)
Social Media Reporting
![Page 23: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/23.jpg)
Corporate Blog Reporting
![Page 24: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/24.jpg)
Social Media Measurement Dashboards
![Page 25: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/25.jpg)
Social Media Activity In CRM
![Page 26: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/26.jpg)
Positive Impacts From Social Sharing
![Page 27: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/27.jpg)
Focus on Success
27
![Page 28: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/28.jpg)
Social Media ResultsRoche “Cell Death Tour”
Adds 8000 leadsTD Garden Golden Ticket
Lines at 7am for 12pm eventConcur: True Tales Campaign
900 qualified leads
![Page 29: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/29.jpg)
Practical Steps Forward
29
![Page 30: Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010](https://reader037.vdocuments.net/reader037/viewer/2022102322/54515254af795982318b6de0/html5/thumbnails/30.jpg)
Practical Steps ForwardMake sure your marketing platform empowers multi-channel social sharingMake sure your marketing platform can track inbound inquiries from social media linksMake sure your marketing platform can track activity from inquiry to closed businessStart using consistent metrics to measure the business impactAdjust and refine your practicesStart simple and evolve over time
30