two techies talk webcast
DESCRIPTION
TRANSCRIPT
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Two Techies TalkWebcast Will Begin In a Few Minutes
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Two Techies TalkAdrienne Bartlett & Brian Niles
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Turn Speakers OnTwo Ways to WatchDon’t Use WirelessAccess this Webcast
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The 3 T’sFocus on the Tools
Your QuestionsBonus: Behind the Scenes
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No Silver Bullets
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Tools. Talent.Training.
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The Front DoorYour OutreachConversations
Your Operations
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The Front Door
Your Website
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The GoodHome Page
Intuitive ExperienceProcess & Stories
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The BadOutdated InformationInconsistent Branding
Nothing to “do”
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The UglyNo Control/Access
Shiny Object Syndrome
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One More Thing...Optimized for Mobile
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ResourceseduStyle.com
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ResourceseduStyle.com
webpagesthatsuck.com
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Your Outreach
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EmailI’m not dead yet!
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EmailTargeted. Personal. Useful.
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Old Me!a is the best way to promote New Media.
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SMSTread Carefully
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SMSOpt-in. Stand out.
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ChatEvents & Customer Service
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Chat EventsMaking Connections
International StudentsLow Cost. High ROI.
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Live ChatGood for Bad Websites
“Is this thing on?”Annoying pop-up?
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Chat Check-In
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Conversations
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Shared StoriesShared ExperiencesMaking Connections
Give Up Control
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Tools Are Fickle
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PrioritizeDon’t Overthink
ParticipateHave a plan
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The Future?
mewavebuzz
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Web 3.0
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Your Operations
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Sales-FocusSmart Phones/Laptop
Internet AccessAccess to Data (cloud)
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CRMData in One Place
Available EverywhereMarketing More Human
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Customer Relationship Management (CRM) is
helping to make messages much more
targeted and personalized.
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1:1
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1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human.
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“If you haven’t already” “applied”
“registered”“visited”
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Stop talking at me like you don’t know who I
am!
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Customer-FocusedOnline Application?Scheduled a Visit?Called Your Office?
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Talent.Training.
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TalentSkill Set
ExperienceJob Descriptions
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TrainingSales & Financial Aid
Customer ServiceTools Being Used
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Tools. Talent.Training.
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“Don’t chase the tools. Chase the goals.”
~ Howard from BlueFuego
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Chat Check-In
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Next WebcastAugust 13th
The Campus Visit:Back to Basics
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NACAC 2010iThink & iDrink
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Two Techies [email protected]
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Behind the Scenes!