two-way app messaging - how brands can increase retention
DESCRIPTION
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?TRANSCRIPT
@mobiledonky | www.mobiledonky.com | [email protected]
TWO-WAY APP MESSAGING
HOW BRANDS CAN INCREASERETENTIO
N
100% of the top 20 revenue producing
retailers offer mobile apps
78% of fast food and 75% of
casual dining brands have mobile apps
77% of department
stores have a mobile app
59% of specialty and 58% of
grocery stores have a mobile
app
@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
if you can replicate the functions of your desktop site into an app then
mobile will lead the way
MARKETING
@mobiledonky | www.mobiledonky.com | [email protected]
ACQUISITION RETENTIONPROMOTERS
apps are an amazing technology
but they come with their own challenges
@mobiledonky | www.mobiledonky.com | [email protected]
push notifications can double user retentionand increase daily app opens by 540%
