TWUSchool of Management

Learn. Live. Lead.

Grab It.Live to learn by fitting the right business management

program into your higher learning plans.

Connect It.Learn to lead by connecting learning with real-life application.

Lock It.Lead to live and snap up your opportunity to enhance your campus involvement.

Do it all at TWU online, on campus,and across the globe.

Freedom. Dance to the beat of your own education.

Come learn with us.www.twu.edu/som

Texas Woman’s UniversitySchool of Management

© School of Management :: P.O. Box 425738 :: Denton, TX 76204-5738 Phone 940.898.2111 :: EMBA 940.898.2121

Contents Missing PieceChange is inevitable. Piece together a learning experiencethat will connect you to the future you desire. 2

Out of the BoxSort through the world with us. Find out how you canbroaden your learning experience while connecting toother cultures. 4

Grab ItLive to learn by fitting the right business managementprogram into your lifelong learning plans. 5

Plug InLearn to lead by connecting knowledge to real-lifeapplication. 6

Lock ItLead to live by working alongside other leadership-minded individuals to enhance management expertise. 7

Snap It UpThere are no limits to learning. Seize your chance topiece it all together with these words of wisdom. 8

Connect ItYou’re already in the world of business management.What difference would an education make? 9

Find ItPop in and check out our campus. 11

Charged UpWhat are we doing and why? 12

UsHere’s who we are. Check us out. 13

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The educational paradigm has shifted. Students no longer look at higher education only as a means to complete their professional credentials. Instead, lifelong learning provides what they find missing in their continuing journey to satisfy personal and professional goals.

Students used to wonder, “What will I do once I finish my education?” Today, our large and growing population of non-traditional students often asks: “How will an education improve my ability to perform better in my current job?” Traditional students may ask, “Can I fit work around my classes?” In comparison, the non-traditional students more likely wonder how they will fit school around their existing schedules – crowded with work and care for home and family, which often includes children and aging parents.

Are you looking for specific answers, tailored to meet your personal needs as well as the needs of the corporation you serve? TWU has developed a multi-faceted educational program offering a personalized delivery format, which meets the requirements for a more individualized and specialized education.

Maybe you would choose a high-tech, long-distance learning environment, which totally eliminates the need for an on-campus experience. Perhaps you would prefer blended classes that combine high-tech teaching and personal interaction with a professor at one of our five campuses (see page 11).

The Executive MBA, for example, consists of 51% online class work with the remaining 49% spent in a classroom three Saturdays per course. If you are a high-achieving working professional with an undergraduate degree, you can attain the EMBA degree by completing this TWU graduate program in a fast-tracked 15 months.

TWU can also bring educational resources to your company. Many firms require continuing education and include it as part of their performance review system. If they don’t offer an in-house university, TWU can bring seminars and classes right to you. A popular option is a brown-bag lunch series that offers learning modules, customized to enhance your team’s skills. Whether you are a marketing pro, an HR executive, or the CEO, TWU can provide tailored content for you.

We are proud of the personalized delivery format we offer. We’re here to help you accomplish your educational goals and your professional dreams.

Contact us today to see how we can help you find your “missing piece.”

Undergraduate Information: som@twu.edu or 940.898.2957 Graduate Information: emba@twu.edu or 940.898.2458

Missing Piece

www.twu.edu/somTexas Woman’s University School of Management

Box Breaking Takes Courage.Break out of the box at TWU to achieve your own personal and professional goals.

OUT OF THE BOX.

Why is it important to travel? Today we all need a world view that helps us embrace the similarities and differences within our global community. By participating in study tours, you become enmeshed in new cultures, learn new business practices, and gain a greater understanding of how people in other countries learn, live, and lead. By visiting businesses and universities and by participating in the daily world of those in other countries, you will be better equipped to succeed in a global business climate. Come join us

throughout your educational experience as we explore new places and build lasting memories.

View the upcoming study tour options athttp://www.twu.edu/som/study-tours.asp.

Be sure to visit our study tour blog to see what students have to say about their trips athttp://traveltwu.blogspot.com/.

“I can’t possibly express how much I enjoyed this adventure. Hopefully, we will embark on many more study tours together. Thanks for a splendid time.”

Jacqueline Guthrie-Taylor

“This has been a wonderful experience that I hope to have the opportunity tore-experience.”

Tammy Eldridge

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AustriaBostonCosta RicaCanadaChinaCzech Republic

EgyptEnglandFranceGermanyGreeceHong Kong

HungaryIrelandItalyMexicoNetherlandsNew York

New ZealandScotlandSpainThailandWashington D.C.

LIVE TO LEARN.

How will you decide what business degree is right for you? How will you know which educational option to grab hold of?

Ask yourself these questions:What are my goals? What are my passions? What are my gifts?

Once you’ve examined your own inner feelings, then look at your choices and see what’s right for you.

GraduateIf you are a college graduate seeking higher credentials in business, here areyour options at TWU:1. Master of Business Administration (MBA)2. Executive MBA (EMBA): for professionals with a minimum of five years experience3. EMBA - Health Systems Management Emphasis4. Master of Health Systems Management (MHSM): for future executives in health care organizations5. Dual MBA / MHSM: a 57-hour, dual-degree for health care professionals6. Master of Business Administration (MBA) - Accounting Emphasis7. Certificate in Accounting - Post Baccalaureate

UndergraduateIf you are pursuing an undergraduate business degree, you also have many alternatives:There are six selections in Business and Economics and two in Fashion and Textiles. Here are your degree program opportunities:

GRAB IT.

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Live to learnby finding the right business management program that best fits your needs.

Business and Economics Majors:AccountingFinanceGeneral BusinessHR ManagementManagementMarketing

Fashion and Textiles Majors: Fashion MerchandisingFashion Design

CONTEMPLATEA MASTER’Sin the School ofManagement

PLUG INLEARNING POTENTIAL

TO Y

OUR

At TWU, you have options. Plug into the best program to satisfy and enrich your

educational credentials. At the School of Management, we give you more than

education; we give you opportunity to grow. Here are some things to consider:

Healthcare If you are a healthcare professional in the D/FW Metroplex, you can benefit from

TWU’s specialized masters programs that are geared directly to those who are engaged

in the healing professions. Our programs are designed to prepare current and future

executives to assume greater management and leadership positions in healthcare

organizations. Course formats are a blended delivery of online and lecture sessions.

Courses meet in the evenings and on Saturdays at TWU’s T. Boone Pickens Institute of

Health Sciences - Dallas Center.

FashionA TWU bachelor’s degree in either fashion design or fashion merchandising is far

more diverse than you might imagine. Our classes provide you with a well-rounded

business education, coupled with multidisciplinary and hands-on fashion experiences.

In addition, you will have internship and mentorship opportunities that will make the

educational experience come alive in practical and tangible ways.

BusinessChoose from undergraduate and graduate tracks in the School of Management. We

give you options so that your education can be geared to your specialization. Whether

your expertise or expectations lead you to marketing, management, finance, or human

resources, our practical programs lead you down the path to professional fulfillment.

To learn more, view our frequently asked questions at www.twu.edu/som/Business/

mhsm.

For specific program details, email emba@twu.edu or call us at 940.898.2458.

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As a Team The consulting projects undertaken by the Small Business Management students included a business plan for an author of biblical comics, a marketing plan for a computer networks specialists firm, and a market demand estimate for a bridal weddings caterer. Students who worked on a business plan for a drafting service company won the third place in the 2010 Project of the Year competition in the undergraduate specialized category.

Alongside a Mentor For the first time, the Market Research class took on clients outside of the university. Students conducted two projects for Christian Community Action in Lewisville. For the research papers, a unique attempt was made to pair each research group with an adjunct faculty member who edited and sculpted the papers for publication. One of the many papers has been accepted for presentation at the 2011 Society for Marketing Advances (SMA) conference to be held in Memphis in November 2011. The paper, entitled “Mirror, Mirror on the Wall? Who is the Healthiest of Them All? An Empirical Study of Online Health Information Seeking Patterns,” was written by Melanie Zilles, Carlotta Hayes, Pushkala Raman, and Tina Landes.

In CompetitionRecently, ten TWU students, representing Students in Free Enterprise (SIFE), helped Frilly’s Seafood Bayou Kitchen become an environmentally friendly restaurant. They spent five months analyzing the small business and then initiating green changes. TWU’s SIFE groups take on five small businesses each semester, helping them to improve their businesses and reduce costs. Each year, TWU’s SIFE students compete in the SIFE USA National Exposition. TWU’s teams have won five regional competitions in the last nine years and achieved first runner-up the other four years. Read more in the Denton Record-Chronicle at:http://www.dentonrc.com/sharedcontent/dws/drc/business/stories/DRC_Biz_SIFE_0320.1ff9a4723.html.

On the JobQualified students can apply for Cooperative Education to complement their School of Management studies. U.S. firms as well as companies around the world offer internships—training that helps students move from the theoretical to the practical. They learn first-hand the dynamics and value of working with professional business associates for the common good toward a common goal.

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LEAD TO LIVE.

LOCK IT.

Lead to liveby working alongside other leadership-minded individuals to build management expertise.

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SNAP IT UP.TWU... Where you fit in.

TWU... Where you complete the puzzle.

There are no limits to learning.

Versatility connects life’s scattered pieces.

Where do you fit?

You are the missing piece.

Education doesn’t have to be puzzling.

Fit higher learning into your life strategy.

Find that missing piece at TWU.

Fit a college education into your life.

You’re engrossed in the world of business management; you’re functioning. What difference would an education make? Consider what students and graduates have to say about the benefits of studying at Texas Woman’s University.

I have noticed substantial growth in my management abilities since attendingthe School of Management at Texas Woman’s University. Initially, I was asubmissive, lenient manager who tried to be everyone’s friend. I had nounderstanding of the business world and no skills to develop my banking career.As each semester at the School of Management progressed, my management andbusiness skills greatly increased. My knowledge of human resources and labor lawshelped me select better employees for hire.

My knowledge of ethics helped me to make better businessdecisions regarding ethical dilemmas. My knowledge of marketing and

consumer behavior helped me to develop my banking center’sprofitability through obtaining new clients and retaining existing customers.

Each class helped me gain an additional area of expertise at my bank.My supervisors noticed my progress over the years. My salary increases

became more substantial, and I was nominated for branch managerof the year and associate of the year.

I have learned so much while attending Texas Woman’s Universityand I feel like I have grown and matured. One of the greatest thingsabout Texas Woman’s is the college’s diversity. I learned a great dealabout different cultures and how they work in the business world. I started to wonder how naïve I was before working on my degree, but I am grateful I for the opportunity to educate myself.

I have used the communication skills learned in Business Communicationsto my advantage and contributed to my community. I visit middle and high

schools in my area several times each year and teach them the importance ofbanking and how to use a bank account. I never would have been able tocommunicate with these students without the knowledge I received from

the School of Management.

I feel confident in my education that I will bring a levelof competence to any company. I have learned patience,confidentiality, and approachability, which will help should anemployee ever approach me with an issue he/she mayhave with another employee. With this education, I will beable to command attention from co-workers and employeeswhile respecting them on a professional and personal level.

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CONNECT IT.LEARN TO LEAD

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Learn to leadby connecting education with real-life application.

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Hands down, TWU has made the greatest impact on my education.I have had an amazing experience and learned so much with the business

program at TWU. The professors have taught me to run with my ideasand have no fear. Not only am I receiving an education, but tools I can use

for the rest of my life to be successful in my career.

The professors in the business program are extremely dedicated teachers.During my time in the business program, I have learned so much thatwill carry on with me in the professional world. One of the biggestlessons I have learned from my professors in the business program is to be passionate about the task at hand.

To be an effective entrepreneur requires giving a lot offocus and devotion and enduring a lot of frustration. I have found this to be

my calling. Currently, I am on my second business. I love the process andexcitement of planning a new venture. Brainstorming new and distinctive

marketing ideas is challenging and exciting. I can’t imagine not working for myself. Possibly, without the classes I have taken for my degree I would not have

discovered my calling as an entrepreneur.

Education does not end with a Bachelor’s, Master’s, or even a Doctorate degree. This world, our environment, and by extension the business environment,are all in a constant state of flux. Students must continue growing to meetthe challenges of tomorrow. We stand on the precipice of a future unknown. The technology we soon encounter will undoubtedly change us and our practices in ways we cannot fully foresee or predict. We must continue learning, continue adapting, and continue breaking new ground inbusiness and technology — in the words of Gene Roddenberry’sStar Trek, ‘…to boldly go where no man has gone before.’

After receiving my AA, I transferred courses to TWU and changed my major to HR Management. I became a SHRM member right

off the bat; the opportunities blew me away. Anyone can learn the basics of human resources in a classroom (or online for that matter). AtTWU the online class interactions have given me valuable contacts and

made me comfortable collaborating with high-level people.

The knowledge I’ve gained from TWU transformed me from an intimidated undergrad to a confident student leader in the workplace — something I would have never dreamed possible a few semesters back!

Last summer, I was offered an internship with a major telecommunications company recruiting for a new call center. My TWU experience was a major

contributor to landing that awesome internship because it gave me a huge leg-up on other applying undergrads with little experience in the HR field. First and foremost,

TWU taught me to THINK BIG and realize that most times our limitations are self-imposed. With one month left for my BBA, I’m amazed how much I’ve

learned and grown. I am so grateful for what this program has offered me. It gives students unmatched workforce experience and access to top professionals

in the HR field. The online classes and HR Management degree is truly a springboard for HR leaders. I don’t know where I’d be today if I wasn’t convinced

to transfer and attend TWU.

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CONNECT IT.

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HOUSTON6700 Fannin St.Houston, TX 77030713.794.2000

PLANOSockwell Center6301 Chapel Hill Blvd.Plano, TX 75093-6395

DALLASTWU T. Boone PickensInstitute of Health Sciences 5500 Southwestern Medical Ave.Dallas, TX 75235-7299214.689.6500

FIND IT.Pop in. Check out how we’ve pinpointed the best locations

for your education.

For further details and explanations, contact the School of Management at 940.898.2111. 11

TEACHING FACILITIES

DENTONP.O. Box 425589Denton, TX 76204940.TWU.2000(940.898.2000)

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Texas Woman’s University Campus Map

FORT WORTHRegion XI3001 North Freeway, Exit 54bFort Worth, TX 76106

Evening of ExcellenceEvery April the outstanding School of Management graduates are recognized with a scholarship dinner where business partners network with the top students seeking professional positions. In addition, recognition is given to one outstanding graduate and one undergraduate adjunct faculty member.

Women in CommerceTWU and the Denton Chamber of Commerce partner annually to bring you a Women in Commerce conference. This event brings in recognized female executives to inspire, motivate, and encourage you. Their knowledge provides invaluable insights to give you new ideas and ignite new dreams and opportunities. The conference, the networking, and the marketplace add up to a day of innovation and renewal.

EMBA GalaTWU’s EMBA Gala is a celebratory event that brings together TWU Capstone students and alumni each semester to raise scholarship funds to help other students. This ongoing signature event benefits future School of Management graduate students by supporting the Alice Collier Clark Scholarship Endowment. You are invited to help support scholarship funds at any time by sending your donation to the Friends of the School of Management.

Executive AllianceExecutive Alliance was created to enhance the academic experience from the perspective of community and business leaders. Objective insights regarding curricula, internships, and the skill sets needed for the future help the School of Management create more meaningful programs in order to serve the professional world.

__________________________________________________________________________________Texas Woman’s University is accredited to offer bachelor’s, master’s and doctoral degrees by the Southern Association of Colleges and Schools, 1866 Southern Lane, Decatur, GA, 30033-4097; 404.679.4501.

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CHARGED UP.

FACULTY AND STAFF

BUSINESS & ECONOMICSDr. Paula Ann HughesDirector - School of Management

Melissa Cooper Assistant to the Director - School of Managment Dr. Pam BakerAssistant Professor - Accounting

Becky BryantAssistant Director - Graduate Programs

Chris Cooper Sr. Undergraduate Academic Advisor

Dr. Derek CrewsAssistant Professor - Management

Desiree ElliottBusiness Manager - Webspinner

Dr. Dewaynna HornAssistant Professor - Management

Dr. John NugentAssistant Professor - Accounting

Dr. Michael RaisinghaniAssociate Professor - IS & Global

Dr. Pushkala RamanAssistant Professor - Marketing

Dr. Reg RezacProfessor - Accounting

Dr. Molly RussAssistant Professor - Management

Dr. David RylanderAssociate Professor - MarketingSam Walton Fellow

Dr. Shweta SinghAssistant Professor - Marketing

Dr. Mark TengesdalAssociate Professor - Finance

Dr. Kerry WebbAssistant Professor - Leadership

Dr. Gilbert WeremaAssistant Professor - Economics

Dr. Lin Zou

Assistant Professor - Finance

US.Here’s who we are.

Get to know us.

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HEALTH SYSTEMS MANAGEMENTDr. Rob MaurerAssociate Professor - Program Director

Dr. Pat DriscollAssociate Professor

FASHION & TEXTILESDr. Deborah YoungProfessor - Program Director

Dr. Sheri DragooAssociate Professor

Sheena JenkinsSecretary

Dr. Ann MagieAssistant Professor

Dr. Nancy PickettAdjunct Associate Professor

Dr. Charles RiggsProfessor

TWU ranked among the bestU.S. colleges for undergraduatesTexas Woman’s University is ranked among the best undergraduate institutions in the United States by Forbes Magazine.

Forbes’ annual ranking of America’s best public and private colleges focuses on “the things that matter most to students: quality of teaching, great career prospects, graduation rates and low levels of debt.”