txtlocal (gnric080610)
DESCRIPTION
Txtlocal - Introducing the UK\'s Market Leading Bulk SMS ProviderTRANSCRIPT
he Ultimate Communication Medium
The UK’s leading supplier of SMS services
SMS Marketing
Delivering messages......Delivers results
Created By: Phil HerridgeUK Sales Manager – TxtLocal
June 2010
Agenda
• Introduction• Benefits of SMS Marketing• SMS Background• Why choose Txtlocal?• Clients & Testimonials• Our Services• How SMS can help?• Costs• Summary
Introduction
SMS communication represents a significant opportunity to...
• Improve interaction with customers• Improve customer service• Increase sales• Promote products/events• Reduce administration time and costs• Improve efficiency
SMS Delivers Results
SMS Background
Phenomenal GrowthWith over 70 million mobile phones in the UK and over 265 million text messages being sent each day, it is easy to understand why so many organisations are integrating mobile into their communications strategy.
Txtlocal have witnessed the growth of SMS communication first hand with organisations ranging from small businesses and community groups to political parties and premier football clubs all integrating SMS into their communication strategy in a bid to engage clients and members.
The Mobile – The Medium of Choice for UK PublicOfficial statistics confirm that SMS messaging is continuing to grow amongst the UK population
at a rapid rate.
* Mobile Data Association ** Mobile Data Association*** ABI research
• 265 million text messages sent each day in the UK*• A total of 96.8bn texts were sent in the UK in 2009**• 23% increase on 2008• SMS communication is growing rapidly • SMS will account for 83% of all mobile messaging revenues ***
Growth Market
Worldwide mobile phone sales increased by 17% in Quarter 1 of 2010 with a total of 314.7 million units sold.
• Smartphone sales reached 54.3 million units - an increase of 48.7 % from 2009 *
• Global footwear giants Crocs had such success with a mobile voucher campaign that the company has
extended it across all of its 180 US stores, after customers made 94,000 requests for the 15% discount offer.
• Northampton Borough Council has seen an increased response from consumers since it switched to SMS, reducing 33% of its communication costs. **
• “2010 will be the year of the mobile - the year when mobile advertising takes off in the west” - The Guardian
*Gartner** OnePoint Surveys** Mobile Marketer
Benefits SMS Marketing
Easy & Instant...• Reach thousands of people instantly with an SMS message• NO lead time and NO training or software are required
Affordable...• NO monthly fees or commitment, it costs from just 2.55p per text (max 4.9p - £49 per thousand)
Effective...• Independent research shows SMS can get a response rate up to 28%* • Direct mail reaches an average response rate of 2%. • A strong e-mail campaign receives an average response rate of only 4%**• An Ofcom survey that found that 97.5% of text messages are opened within five seconds.
Flexible...• SMS communication works for any size or style of organisation• From individuals to the largest multinational organisation. • Bundles can be bought to suit any organisations needs and sent instantly from any internet enabled PC across the
world
Instant...• Messages can be sent and acted upon immediately, plus they can even be scheduled for a set time
* Source: NOP** Business Link
• Txtlocal are the UK’s leading supplier of SMS Marketing Services • Supplying over 35,000 organisations• Market leading, transparent, affordable prices
• Prices from just 2.6p per text• Widespread critical acclaim for industry leading simplicity and effectiveness
• Invited/participated on national Radio 5live debate• PC Pro “SMS service of choice”
• Emphasis on quality and ease of use• Instant usability – NO software or training required• User friendly interface (WebUser magazine “Txtlocal is so simple to use”)• Access your account from any internet PC in the world• Secure 128bit encrypted service
• Equivalent to online banking security• First class support
• Dedicated technical team• Customisable service to meet client requirements
About Txtlocal
Txtlocal Clients
Feedback
Loving the Txtlocal service. We are getting 10-12% redemptions on texts sent out which
equate to around £10,000 of sales for just £350 spent with Txtlocal, phenomenal.
Domino’s Pizza
We are very pleased with the Txtlocal service and the results achieved. The service is quick, efficient and easy to
use....thanks Txtlocal
Islington Council
Customer testimonials
Nationwide magazines
More testimonials
Txtlocal is quick, easy to use and reliable.
Hartwell Plc
The entire set up process and integration was extremely easy. We are
very happy with the Txtlocal service.
Britannia Building Society
We use Txtlocal to promote last minute tickets for shows and events. The first show we promoted was a family show and we got
an excellent response.
The Lowry
The average response rate from our text campaigns is 24%, this is an excellent ROI!
Subway
We use Txtlocal to send personalised and timely messages to our customers. Response
rates have been higher than expected.
Malmaison
I have found the service to be excellent. Very easy to use and reliable. We used Txtlocal to help publicise an event we were holding and
will certainly be using the same method again in the future
192.com
Our Services
Txtlocal prides itself on offering industry leading text services; here are just some of the services that can benefit your business.
• Online SMS Service• Send and receive texts from any internet connected PC for a maximum of 4.9p (£49 per thousand)
• Email to SMS• Send and receive texts directly from any email application. This is ideal for single urgent texts to
individuals. You can add as many email addresses to your account as necessary, all of which will be able to use the email to SMS service.
• Inbound texts via Short Code• Get people to text to register an interest, enter competitions or apply for services by texting a keyword
to 60777 e.g. ADVERT to 60777. These are stored in your Txtlocal inbox and can be automatically forwarded to any email address.
• Two Way SMS• Txtlocal provide 2 way SMS numbers (Dedicated Inbound Numbers) for inbound and outbound
message delivery. Inbound 2 way SMS numbers can be rented from Txtlocal for a monthly fee. • SMS API Interface
• Our SMS API Interface enables texts to be automatically sent and received directly from your applications, server or website.
• Opt out Service• Txtlocal offer a bespoke opt-out service for your texts. This automated service allows individuals to opt-
out of receiving future text campaigns
SMS Opportunities
How companies are using mobile marketing...
TxtLocal are providing campaigns throughout the UK using mobile marketing to help their clients, achieve the following objectives:
• Sales Promotions• Lead Generation• Events Promotion• Improved Communication• Improving Customer Service• Customer Retention• Loyalty Incentives• Appointment Reminders
• Booking Confirmations• Price Alerts• Competitions • Job Opportunities• Property Availability• Drive Web Traffic• Stock Availability• News Updates
Txtlocal Costs
Short Code 60777 Cost
Set up fee £50
Monthly fee From £25
Payment Payment can be made by BACS, cheque or credit/debit card
Dedicated Inbound Number (2 way SMS)
Cost
Monthly Fee £35
API Integration Cost
Ongoing FREE
• FREE Technical Support
• Support and guidance to set up FREE
• FREE Mobile number import
Text Credits Price100 credits £4.90 (4.9p per credit)
200 credits £9.80 (4.9p per credit)
500 credits £24.50 (4.9p per credit)
1,000 credits £49 (4.9p per credit)
2,000 credits £98 (4.9p per credit)
5,000 credits £245 (4.9p per credit)
10,000 credits £450 (4.5p per credit)
25,000 credits £1,050 (4.2p per credit)
50,000 credits £1,900 (3.8p per credit)
100,000 + credits
Price from 2.6p (Phone for quote) Opt Out Short Code Cost
Per Annum £50
SMS messaging represents a considerable opportunity to...
• Improve interaction with your clients• Increase marketing leads and sales• Promote events • Reduce administration time and costs.
SMS Delivers Results
Summary