Metrics Maze

Tye Inwood

Tools – Social mention

Social mention

Social mention takes different social media platforms and takes all of the data from specific sites like Twitter or Youtube and takes the mentions, retweets, shares, thumbs ups and puts them into graphs and allows you to get exact stats on your social media platforms.

Tools - Twitter archivist

Twitter archivist

Twitter archivist takes all your data from twitter and organizes it into different graphs that lets you see direct stats.

IMCSLC Twitter - Sentiment• The sentiment generated from

the #imcslc has generally been read well with mostly positive and neutral feedback and no negative feedback.

IMCSLC Twitter - InfluenceWith social mention we are able to display the top users of the #imcslc and how many times they used the hash tag and who they influence

IMCSLC Twitter - Volume

The imc hash-tag brings in 1mention per hour bringing that out to 24 mentions in a day.

52 unique authors that also produce content for the twitter feed.

IMCSLC Twitter - ContentThe imcslc hast-tag brings a lot of case study related content as well as social media related articles.

IMCSLC Twitter - Benchmark

Other programs with advertising programs did not establish themselves as a stand alone brand on Twitter with a hash-tag like IMCSLC that gives them an advantage.

IMCSLC Youtube - SentimentGenerally positive to negative feedback.

Mostly neutral feedback because in a lot of cases it’s hard to decipher negative to positive text.

IMCSLC Youtube - InfluencerThe stats show who the top influencers of the IMC Youtube channel are.

IMCSLC Youtube - VolumeThe stats show on average when a video mentioned or tagged.

The contributors are shown as well.

IMCSLC Youtube - ContentThe IMCSLC content contains mostly first year student intro videos.

IMCSLC Youtube - Benchmark

Other programs did not make them stand on their own with student made videos specifically based around the program.

Sources

http://socialmention.com/

http://www.tweetarchivist.com/