tying the knots of global success knots of global success.pdfvision- nirma a synonym for quality low...
TRANSCRIPT
![Page 1: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/1.jpg)
TYING THE KNOTS OF
GLOBAL SUCCESS
![Page 2: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/2.jpg)
Business Opportunity Identification and
Selection
Niche Product as breaking into a new market
Garment – a hot growth area
Gap – Premium Ties
Market feedback - “We returned wiser, if not any richer”
![Page 3: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/3.jpg)
Marketing Mix
Product: Premium Ties
Price: 490 to 1500
Place: International (Germany) and National
Promotion: Satya Paul label-for credibility
![Page 4: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/4.jpg)
Financing
Bootstrapping (Own 2 lakhs+5 lakh from ex-
employer )
Export Financing from Syndicate Bank (15 crore)
Background (MBA) in Finance
![Page 5: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/5.jpg)
SUCCESS FACTORS FOR TKGS
Calculated Moderate Risk
Identified the Gap
Breaking out of the mould
![Page 6: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/6.jpg)
NIRMA
![Page 7: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/7.jpg)
Business Opportunity Identification and
Selection
Identifying Gap – a reasonably priced Quality detergent
Experience in Chemical Field/Industry
Least Risk- Planned Progression
Backward Integration
![Page 8: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/8.jpg)
Marketing Mix
PRODUCT:
Vision- Nirma a synonym for Quality
Low Priced Detergent of Reasonably good quality
Popular Segment Product
PRICE:
It is USP of Nirma.
Providing ‘Value for Money’ Offerings
![Page 9: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/9.jpg)
Marketing Mix
PROMOTION:
Pragmatic Concept of Umbrella Branding
Consistent (Jingle) Advertisement
Ad only after full distribution
DISTRIBUTION:
Keeping the Cost Low
Expanded in small progressions
Stockist-based distribution Network
Distribution through NIMA
![Page 10: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/10.jpg)
Financing
A Modest Beginning
Started first as Proprietorship Business; then
Private Limited and progressed to Public
Limited Company
Very high response to IPO due to Investor
Confidence especially in Gujarat
![Page 11: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/11.jpg)
SUCCESS FACTORS FOR NIRMA
Good Quality Product at most competitive price
Umbrella branding
USP – Price
Consistent Advertising
Nima Distribution Channel
Vision of the Founder
![Page 12: TYING THE KNOTS OF GLOBAL SUCCESS knots of global success.pdfVision- Nirma a synonym for Quality Low Priced Detergent of Reasonably good quality Popular Segment Product ... Consistent](https://reader030.vdocuments.net/reader030/viewer/2022040919/5e95fd13160d7b469b489f19/html5/thumbnails/12.jpg)
Any Questions?