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Contents

KeyedIn™ brand and style overview 2

KeyedIn corporate brand guidelines 2

Trademark usage 5

KeyedIn product line and business group brand guidelines 6

Partner marketing guidelines 8

KeyedIn Reseller Partner branding 8

KeyedIn Solutions Partner email branding guide introduction 9

CAN SPAM laws at-a-glance 9

Creating your own html emails 10

Re-purposing the Campaign-in-a Box email templates 12

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KeyedIn™ brand and style overview

Introduction

The purpose of the KeyedIn™ Solutions Partner Marketing and Branding guide is to establish

graphic standards for all print and electronic communications issued by members of the KeyedIn

Partner Program. A consistent approach to logo placement, color palette and type choices

across KeyedIn communications shows that we respect and value our audience and their need

for clear, concise and accessible information.

Our voice and visual style

For the communications of KeyedIn Solutions to be effective, they must first resonate. The voice

and visual style of KeyedIn Solutions positions us as a company that is customer-focused,

results-driven, market-aligned, innovative, approachable and knowledgeable. Concepts, copy

tone, type, photography and all other design details should engage, as well as inform audiences

based on these attributes.

KeyedIn corporate brand guidelines

KeyedIn corporate logo

The KeyedIn Solutions corporate logo may be used in its approved forms below.

No variations are allowed. Partners may request corporate logos and icons from

partnermarketing@keyedin.com.

To maintain the integrity of our logo, leave a minimum margin space on all sides (white space)

equivalent to 1/4 the height of the logo size, except when linking the logo to graphics.

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The KeyedIn Solutions logo should only be reversed if on a dark background. (This logo should

only be used when production methods dictate).

KeyedIn icon

The purpose of the KeyedIn™ Solutions graphic icon is to strengthen the visual identity of the

corporate brand. The ‘K’ is representative of both KeyedIn and its principal owners, George and

Lauri Klaus.

The KeyedIn Solutions graphic icon may be used in its approved form only, no variations are

allowed. Partners may request corporate logos and icons from partnermarketing@keyedin.com.

To maintain the integrity of our icon when used as a standalone graphic element (not with the

logo), leave a minimum margin space (white space) on all sides equivalent to 1/4 the height of

the icon size.

KeyedIn corporate taglines

Corporate service marks, or taglines, are used to support the overall positioning of the company.

KeyedIn Solutions uses the following tag line as part of its branding:

Driving Business Performance with Cloud Solutions

When treated as a graphic element, the tagline should be in typeface Arial. No variations are

allowed. The tagline may stand alone (as a headline) or may be used together with the logo.

When our tagline is used together with our logo, it should appear directly below or to the right of

our logo, in two lines and should be right or left justified as shown:

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KeyedIn™ corporate color palette

There are three corporate colors and four business group colors in our corporate color palette. If

it is not possible to choose Pantone colors, the appropriate CMYK values should be used for

printing.

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Trademark usage

Registered trademarks and trademarks

The corporate brand, KeyedIn™ Solutions, is currently in the trademark evaluation process and

therefore, should be identified as such with the ™ indicator in all communications.

1. At a minimum, within documents, the trademark symbol, ™, should be used with the first

instance of the name, KeyedIn Solutions on each page. So, on page one, the first use of

KeyedIn Solutions should be represented with the trademark symbol and on page two, the

first use of KeyedIn Solutions should be represented with the trademark symbol, and so on.

2. The trademark symbol ™ should be displayed after KeyedIn - and in superscript - so that it

appears elevated from the type baseline as follows:

KeyedIn™ Solutions

TIP: The shortcut for creating the ™ symbol in MS Word is:

Type: left parenthesis ‘(‘

Type: lower case ‘t’ and ‘m’

Type: right parenthesis ‘)’

e.g., type: (tm)

This automatically produces the ™ symbol for you so you don’t have to format it yourself.

3. In documents where the trademark is used, the following also needs to appear somewhere

in the document (usually in small type at the end of the material):

KeyedIn™ is a trademark of KeyedIn Solutions, Inc.

1. In documents where the corporate brand is present, along with one or more business group

brand names, use the following disclaimer:

All KeyedIn™ brand and product names are trademarks or registered trademarks

of KeyedIn Solutions, Inc.

2. In documents where the corporate brand is present, along with one or more business group

brand names, as well as other company’s brand names use the following disclaimer:

All KeyedIn™ brand and product names are trademarks or registered trademarks

of KeyedIn Solutions, Inc. All other brands and product names are trademarks or

registered trademarks of their respective holders.

3. KeyedIn™ Solutions and KeyedIn product brand names should NEVER be used in

possessive form (e.g. NOT KeyedIn’s). Doing so diminishes the brand’s strength and

does not support its legal trademark status. This may force you to rework sentence structure

a bit, but it’s required to support the brand from a legal perspective and to build equity.

For example, it’s Microsoft Word, not Microsoft’s Word.

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KeyedIn product line and business group brand guidelines

Business unit brand identity

As an emerging company, our goal is to create awareness for our corporate brand and to begin

to build equity in the KeyedIn™ name. As such, we’ve aligned our business group names

(products, services, technology, etc.) closely with our corporate brand.

Business group logos

First, let’s start at the top of the KeyedIn Solutions business group brand hierarchy. The

following logos represent our core business groups. Each business group has its own KeyedIn

branding distinguished by its label (“Projects”) and color palette.

Based on your partner relationship, you may have access to one or more of these logos.

USE THIS: NOT THIS!

Integrated business applications in

KeyedIn™ Projects… KeyedIn™ Projects’ integrated business applications…

KeyedIn™ Manufacturing software KeyedIn’s™ Manufacturing software

KeyedIn™ Solutions Support KeyedIn™ Solutions’ Support

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Business group logo placement

The KeyedIn™ Solutions business group logos may be used in their approved forms. No

variations are allowed. Partners may request these logos from partnermarketing@keyedin.com.

Use the reversed version of a logo only if it is being placed on a dark background.

To maintain the integrity of our logos, leave a minimum margin space (“white space”) on all sides

equivalent to 1/4 of the height of the logo size, except when linking the logo to graphics.

Business group – name use in documents

Under the new business group branding structure, the brands should be represented in

type/document form as follows:

KeyedIn™ Projects

KeyedIn™ Manufacturing

KeyedIn™ Flex Platform

The trademark symbol always appears after KeyedIn, and the first letter of the business group is

capitalized.

Brand extensions

Brand extensions are a strategy used to differentiate or call out a specific attribute of a product,

service, or product edition. At KeyedIn Solutions, we are using brand extensions to identify

applications or modules housed within a software system. For example, KeyedIn™ Projects is

comprised of many integrated business applications. We are identifying these applications by

adding a hyphen to the parent name and then adding the application or module name. For

example:

KeyedIn™ Projects – Professional Services Automation

KeyedIn™ Manufacturing – Sign Edition

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Partner marketing guidelines

We view our partner program as a key element in our company’s success story. As such, our

aim is to be a true partner and support our partners by making it as easy as possible for them to

bring KeyedIn™ Solutions to their market. Through the QuickStart Partner website, partners

have access to sales, marketing, training and support resources for ready use.

As part of our relationship, we expect our partners to respect the guidelines provided in this

document and to maintain the integrity of the materials provided from KeyedIn and through the

QuickStart website. Should partners wish to alter materials and/or create their own

materials to market and promote KeyedIn, they need to gain pre-approval and submit

samples of new items to the KeyedIn marketing team at partnermarketing@keyedin.com.

KeyedIn Reseller Partner branding

The KeyedIn Reseller Partner logo is the means for signed reseller partners to recognize their

relationship with KeyedIn.

The KeyedIn Reseller Partner logo may be used in its approved form below (available on the

QuickStart Partner website). No variations are allowed.

To maintain the integrity of our logo, leave a minimum margin space on all sides (white space)

equivalent to 1/4 the height of the logo size, except when linking the logo to graphics.

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KeyedIn™ Solutions Partner email branding guide introduction

Today, electronic marketing – be it banners, emails, landing pages or sms messaging – is the

preferred way for many to reach potential buyers. With this in mind, countries have enacted

regulations to ensure your prospects are not SPAMMED (inundated with unwanted messages).

These regulations are known as CAN SPAM laws. The following section will provide you with

how-to-information that will help you abide by the CAN SPAM laws in your region while

maintaining the KeyedIn Solutions e-mail branding guidelines.

CAN SPAM laws at-a-glance

Notice that depending on your region, you are required to have a conscious opt-in or opt-out

method.

Opt-In requires an action or confirmation by an individual for inclusion; the default is

exclusion

Opt-Out requires an action or affirmation for exclusion; the default is inclusion.

If you are renting a marketing list, make sure your list provider abides by these laws. The

strictest laws have been set in countries part of the European Union.

As a rule of thumb, you should include the following in your email communications

regardless of region:

A way to identify your product or company in the sent from line. This includes emails in

which the recipient cannot respond, including noreply@companyname.com.

Indicate on whose behalf the message is being sent to. Most of this is taken care of with

a copyright message at the bottom of the email.

COUNTRY REGULATION PERMISSION TO EMAIL

United States Law Opt-Out

Canada Law Opt-In

European Union Law Opt-In

Opt-Out

APAC Framework set, but no

specific law Opt-Out

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Provide up-to-date contact information including the postal address for the company.

Have a functional unsubscribe method that would remove prospects from the database

within ten days of request.

Never send an email blast through Outlook since it is not designed to support these laws.

What happens when you do not follow these rules?

1 You open your company or the company you are representing to legal ramifications

including law suits with significant financial penalties

2 Your ability to reach a prospect’s inbox is tied to deliverability and compliance of privacy

laws. Companies that do not abide by these laws will be flagged by spam filters and such

emails will never reach the prospect’s inbox

3 Your IP address can be flagged as a spammer and even if prospects opt-in, you will not

be able to reach their inbox.

Creating your own html emails

KeyedIn™ Solutions has created a brand identity for each of its product lines to assist with

delivering a consistent look and feel for each method of communication sent to a prospect or

customer. Ensure that you review the first section of this document (pages 2-8) to become

familiar with the KeyedIn corporate and product line branding guidelines. After reviewing this

section, review these additional guidelines for designing a KeyedIn email:

Design (see example on page 11):

Use the hex colors provided on page 4 to identify the appropriate product line.

Include color block line as part of the top header image or below the logo.

Use the top right section above the color block to highlight a call-to-action or to promote a

specific message or opportunity.

Add a final call-to-action at the bottom of the email to highlight your main message

(e.g. what action you would like the reader to take upon reading your communication).

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Logos:

Decide the KeyedIn™ product line you

would like to market to your prospects.

Use the logo created for the relevant

product line and always place the

logo at the top left hand corner of

your email.

For emails, only use the logo with

tagline included and size no larger

than: width 304px, height 78px,

border 0.

Fonts:

Always use Arial, Sans serif 11px for

main copy and 17px for headers.

Bold and highlight links in relevant hex

colors noted on page 4.

Trademark:

Make sure that the KeyedIn trademark

– and all trademarks – are noted at the

bottom of the email with the following:

KeyedIn™ is a trademark of KeyedIn Solutions, Inc. All other brand and product names

are trademarks or registered trademarks of their respective holders.

© 2013 KeyedIn Solutions. All rights reserved.

Below this notice, add a link to your company’s web and cookie privacy policy.

Co-branding your emails:

If you include your logo in the email design, position it right next to the KeyedIn product

line logo – with the following adjustments:

o Size the KeyedIn product line logo with tagline to: width 220px, height 73px,

border 0px.

o Size your logo no larger or smaller than: width120px; height can be proportioned

to scale, border 0px.

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Re-purposing the Campaign-in-a-Box email templates

The Partner Campaign-in-a-Box templates were designed to be used by a viable email service

provider that abides by the CAN SPAM laws and allows you to edit html.

If you have an email service provider such as Eloqua or Marketo you are on the right path. If not,

with a small investment you can still leverage our Campaign-in-a-Box email templates:

Our preferred creative agency, Marketing Options International, can help with everything

from list building, email deployment, and campaign management. For questions on

pricing, please contact: Katie.royce@mointernational.com

Here are some simple steps to edit the html provided to you in the Campaign-in-a-Box.

Images will be housed on our own KeyedIn™ servers so there is no need to replace the

image references. If your email service provider requires you to upload the images to

their servers, please go ahead and download them using the links provided in the html.

Add all CAN SPAM law pointers provided in this document, including the opt-out links

and sent from lines.

Update all href links for call-to-action messages so you can track email click through

rates.

Subject lines are subjective and you are free to amend or test different subject lines.

Always test your email to ensure copy, design and html links look and function properly in a

variety of browsers.

Questions?

If you have any questions about the contents of this document, the marketing materials

available to partners or our partner marketing guidelines, please refer them to

partnermarketing@keyedin.com.