BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Semester Module Title Doc. Code OUGD301

Brief/Session – Louis Sullivan typeface Brief Investigate and visualise the relationship between Architecture and typography by creating a typeface based on principles used by Louis Sullivan. Background / Considerations Architecture and Typography share a lot of common ground. Both go through an intense process of consideration and planning - The fundamental disciplines of design. Louis Sullivan coined the famous phrase “Form follows function” which is now a principle used throughout architecture and product design.

Mandatory Requirements Deliverables A large body of research Documented research Blogged context

Typeface A “Typotecture” exhibition/lecture Promotional material.

Studio Deadline Module Deadline

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.