TYPES OF MUSIC VIDEO

NARRATIVE BASED VIDEO

A video consisting mainly of a story line relating to the lyrics and genre of the song. This is a good technique to use for engaging the audience.

This type of video is often used for songs that feature in films, with scenes from the film cut into the video.

An example of this is Bruno Mars’ ‘It will rain’ video. This is the twilight breaking dawn soundtrack. This includes footage from the film being played through a projector in the video.

EXAMPLES Love story- Taylor Swift

Last Friday Night- Katy Perry.

PERFORMANCE BASED VIDEO• Performance based videos feature the band/artist

performing either to the camera or an audience. this is a popular technique rock bands use as there concerts are usually high energy and there is more interest for a viewer to watch the band perform as a whole rather than an artist on their own.

• ‘30 Seconds To Mars- Closer To The Edge’ Is a good example of this. The video features footage of the band playing different venues on there tour cut together to make the video.

EXAMPLES Sugar- Maroon5

American Idiot-Greenday

CONCEPT BASED VIDEO

Concept based videos are sometimes unusual they are based around one idea. They often concentrate on a specific editing technique.

Usually a video does not consist totally of one concept.

However a good example of a video that is consists entirely of one idea, using the same technique throughout is ‘Her Morning Elegance /Oren Lavie‘

EXAMPLES Bad Blood-Talor swift