TYPES OF CONTENT FOR VARIOUS SOCIAL MEDIA CHANNELS

WHY IS CONTENT SO IMPORTANT?

A brand’s online presence is hugely dictated by what it does on it’s social media channels. Social media content is the first line of communication with your fans. It humanizes your brand effective way to increase your fans and followers online by increasing

engagement. Social content is sharable from consumer-to-consumer and grows

organically from one trusted friend to another.

TOP TRENDING CONTENT

INFOGRAPHICS

INTERACTIVE CONTENT

CONTENT WITH STRONG EMOTIONS

CONTENT WITH IMAGES

CONTENT TIPS FOR DIFFERENT SM CHANNELS

FACEBOOKProvide a Link:

If you’re going to provide a link, make sure you

Bit.ly it so you can track how many people are clicking through from

Facebook.

Keep Things Positive:Positivity breeds engagement and

sharing. It will help inspire and excite your

users.

Provide information:The most appealing updates don’t disclose everything upfront, this makes users click to find out more…

Include images:Posts with images get the highest amount of

engagement on Facebook, so make sure to include one when you

can

EXAMPLES

Entertain Experience Educate

TwitterCall To Action:Give a clear CTA so your readers know what you

want them to do.

Punctuation:Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all

caps.

Format:Use questions,

facts and figures to engage

viewers and drive retweets.

Mentions:Use mentions to

prompt influencers to

engage with you and then respond.

EXAMPLES

PINTERESTNo Human Faces:

Images with no human faces get shared 23% more

often than those with human faces.

Multiple colours:

Images with dominant

colours (red, dark green, pink) get 3x

the amount of likes and repins.

Little Background:Use a compelling background that

doesn’t take up more than 40% of your

image, otherwise you’ll see repins decrease by

50%.Portrait style:

Vertically orientated images perform better

than horizontally orientated images. The

perfect ratios are 2:3 and 4:5.

EXAMPLES

INSTAGRAMRule of Thirds:

Putting the subject of the photo in only two thirds of the screen

makes it more attractive to the eye.

Captions:Use relevant photo captions

to grab the attention of people and include questions

to drive comments.

Use Hashtags:There’s always some

random hashtags that come round once a week or so, so maybe be aware of them if

you want loads of engagement.

Video:Instagram videos must be 15 seconds long, so make sure the message

you’re conveying is concise! Make sure you

choose a compelling cover image from the video to encourage

views.

EXAMPLE

STRICT NO-NOS OF CONTENT

Like-Baiting Using SMS language Posting Too Much Only Using Social Media To Advertise Not Keeping Up To Speed Having no social media strategy at all

THINGS TO REMEBER

Be as human as possible. Even when your brand is in a serious, technically-robust industry.

Don’t be afraid to back up your successful organic campaigns with a paid boost. Whether that is on Facebook, Twitter or an ad elsewhere, a paid campaign can help get your content beyond your existing audience.

Take advantage of current events Social media is ripe for newsjacking (jumping on current news topics to promote your brand), so be prepared to take advantage of major events if it fits your brand’s image.

Always be thinking of quality. Almost every brand is on social media and Quality content will help you stand out. Just because social media posts sometimes have a short shelf life, doesn’t mean that content should be thrown together last minute.

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