Kapol CollegeRabina YesminRoll no- 2002

S.Y.BMS

10-Display, exhibits, events, and tools:

Displays, exhibits & events, are important parts of both sales promotion & public relation programmers .

Displays-

Exhibits -

Stage Events -

NEWS RELEASESA press statement or video release is

a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

The more carefully the news release is planned & written, the better the chance it has of being accepted & published as written.

ONLINE COMMUNICATIONThe term online communication

refers to reading, writing, & communication via networked

computers.Internet

advertising and web sites have

opened up avenues for

public relations activities.

The world wide web is an

international online database that allows the

sharing of linked multimedia documents.

World wide web allows managed communication

directly between organization & audiences without the gate-keeping

function of other mass media.

PRESS CONFERENCES A press conference is that when

a company spokesperson makes a statement to media representatives.

One of the riskiest PR activity.

Evaluating the effectiveness of public relation-

• The results produced by PR operations are intangible & cannot be set out in figures.

• If the reputation was higher due to big advertising & publicity then the cost of advertising campaign would have been a tangible asset.

• The public relation manger is the key person in the matter of gaining goodwill or reputation or both of them for the company.

Thank You