Types of PSAs

Testimonial

Celebrity support of a philosophy, movement, or candidate.

Teens for Jeans

Fear

Instills fear in the observer to force them to act in a certain way

Texting and Driving

Transfer

Use of symbols, quotes, or the images of famous people or values to convey a message not necessarily associated with them or the product.

Jobs

Name calling

Ties a person or cause to a largely perceived negative image

Dating pressure

Bandwagon

Think “getting on the bandwagon.” Gives the idea that everyone is doing this,

or everyone supports this person/cause, so you should, too.

Live United

Card Stacking

manipulates audience perception of an issue by emphasizing one side and repressing another

Make more teach

Glittering Generalities

A vague word or phrase used to evoke positive feelings rather than to convey information.

Discover the forest

Plain Folks

The candidate or cause is identified with common people from everyday walks of life.

Financial Literacy

“Do the Right Thing”

Makes viewer feel like helping the cause is the right thing to do

Can be done by making viewer feel guilty for what they have that others don’t, or by making viewer feel bad for those who need help

Hurricane Sandy