types of visuals
DESCRIPTION
EDIT 9990: Week 3TRANSCRIPT
Types of Visuals
Spring 2012EDIT 9990: Information Design
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Levin’s CategoriesLevin (1981) categorized graphics based on their instructional function
Spring 2012EDIT 9990: Information Design
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Alesandrini’s CategoriesAlesandrini (1984) proposed three graphic categories based on their content
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Saunders’ CategoriesSaunders (1994) proposed categories based on content, composition, and medium
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Braden’s CategoriesBraden (1996) introduced five graphical categories based on existing areas of educational research
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Rieber’s Categories
Rieber (1994) provided specific explanation for three categories
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Clark, Lyons, & Hoover’s Categories
Clark, Lyons, and Hoover (2004) categorized instructional graphics based on factors that contribute to their effectiveness
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Four Categories
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Pros Cons
Add interest to the appearance
Improve the aesthetic appeal
Ornamental Used to gain a
learner’s attentionMotivational
Often overusedPotential to distract
from the contentMay cause a split-
attention affect
Decorative Graphics
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Representational Graphics
Physically depict someone or somethingShare a physical resemblance with the object
Farm Animals
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Analogical Graphics
Depicts someone or somethingExplains a likeness, correspondence, or similarityMakes a comparison between two thingsActivates prior knowledgeBridges the gap between known to unknown
Both birds and airplanes have wings, aerodynamic bodies, and can fly.
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Cell Structure Analogical Video
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Organizational Graphics
Provides structure to information
Arranges data spatially
Visually defines relationships
Illustrates connections
http://www.visualthesaurus.com/
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Types of Graphs
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Favorite Types of Music
CountryRapClassicalRockJazz
Country
Rap
Classical
Rock
Jazz
0 5 10 15 20 25 30 35
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5
33
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Favorite Types of Music
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Readings
Explore visual literacy, types of visuals, and the use of visuals further with these readings.
Branch, R. (2000). A taxonomy of visual literacy. In A. W. Pailliotet, & P. B. Mosenthal (Eds.), Advances in reading/language research Volume 7: Reconceptualizing literacy in the media age (pp. 377-402). New Jersey: JAI/Ablex Publishers.
Krause, J. (2004). Design Basics Index. Cincinnati, OH: How Design Books. [Pages 62-77]
Wainer, H. (1997). Visual revelations: Graphic tales of fate and deception from Napoleon Bonaparte to Ross Perot. Mahwah, New Jersey: Lawrence Erlbaum Associates. [Chapters 8-13]
Spring 2012EDIT 9990: Information Design