typographic personality

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Typographic personality Ваш уникальный шрифт 타이포 그래피의 성격 TOTAL IDENTITY

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Post on 15-Mar-2016

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People tend to have their own particular handwriting, reflecting a certain mentality, personality and emotional state. Companies may use a specially developed typeface as their corporate handwriting, showing their character and positioning. But whereas a person’s handwriting cannot be changed and is a natural reflection of their personality, a corporate typeface is specifically designed and may possess characteristics that reflect the company’s ambitions. Typefaces may be developed for many purposes. They may serve as an extension of a brand or be used as a strategic intervention to raise brand recognition. However, by performing these roles, typefaces have developed their own specific values and character in the course of time. The first typeface developed by our agency – Wim Crouwel’s New Alphabet – reflects that time period’s revolutionary confrontation between man and machine in a typeface: how to develop and show personality by way of digital technique. Based on this first ...

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TypographicpersonalityВаш уникальный шрифт

타이포 그래피의 성격

TOTAL IDENTITY

2013 TOTAL IDENTITY Amsterdam

TypographicpersonalityВаш уникальный шрифт

타이포 그래피의 성격

The Netherlands

TOTAL IDENTITYPedro de Medinalaan 91086 XK AmsterdamTelephone +31 20 750 95 [email protected]

TOTAL PUBLICMauritskade 1Postbus 2212501 CE Den HaagTelephone +31 70 311 05 [email protected]

TOTAL ACTIVE MEDIA Pedro de Medinalaan 91086 XK AmsterdamTelephone +31 20 750 95 00 [email protected]

PARTNERS

[email protected]

TOTAL GRAMMAGijzelaarsstraat 29B-2000 AntwerpenTelephone +32 3 230 42 70

Germanywww.wirDesign.de

WIRDESIGN BRAUNSCHWEIGSophienstraße 40 38118 BraunschweigContact: Norbert GabryschTelephone +49 531 8881-0 [email protected]

WIRDESIGN BERLINGotzkowskystraße 20/21 10555 Berlin Contact: Florian Breßler Telephone +49 30 275728-0 [email protected]

South [email protected]

CDR ASSOCIATES60-12 Dongsung Bldg.Nonhyun-dong, Gangnam-guSeoul 135-010, KoreaTelephone +822 518 2470