TypographyLesson objectiveTo use accurate terminology to explain and comment on typography.

StarterHow would you describe some of the fonts used in this front cover. • What is the effect of them on

the reader? • Who are they targeting and

how do you know?

Get some adjectives listed!

Lesson OutcomesGrade Outcome

C All will accurately use media terminology to define typography.

B Most will lift evidence from a magazine to use in an answer discussing typography.

A Some will be able to explain the connotative effect of the fonts.

A* Few will be able to link this directly back to the magazines attempt to influence the reader.

Serif

This is a Serif font. Serif’s are the little attachments on the letters. They look formal and are often

used on long blocks of text because they are easiest to read.

T

Serif Fonts

Sans Serif

This is a Sans serif font. “Sans” means without. They do not have the

attachments on the letters. Sans serif fonts are modern looking and often used in

titles.

Y

Sans Serif

Script

A script font looks like handwriting and are used to give a personal feeling. People often use this when

writing letters. It can be hard to read.

Script Fonts

Decorative

This is a decorative font. This is used less frequently as many are hard to read

and it can be overpowering.

Decorative Fonts

Key terms and EffectsKey term Meaning Example Effect

Capital letters

All the letters are capitals throughout the word.

GET FIT NOW Bold, draws attention, stands out, implies shouting, implies it’s more important.

Lowercase

Bold

Underlined

Italic

Serif

Sans serif

Script

Decorative

Drop Shadow

Re-word the mark schemeLevel 4 Mark Scheme

Comprehensive range of examples.Detailed analysis of textual evidence from the

extract.Precise and accurate use of terminology.Thorough understanding of connotative effect . Ideas expressed clearly and fluently in well

structured sentences.with few, if any, errors of spelling, punctuation

and grammar.

Easy Wording

Lots of detailed examples.Analysis of those examples.Use of typography related terminology.Explains the connotations behind certain fonts

types and can explain the impact of them on the audience.

Clear communication.

The Examiner Says

Structuring Your AnswerPOINT: There is a varied/small range of different font types on the front cover.

EVIDENCE One example would be a cover line/the masthead which is bold/italic/underlined/in capital letters/lowercase and serif/sans serif/decorative/script.

ANALYSISThe connotative effect of this is…(link to the target audience)• It makes it obvious to the reader.• It looks quite masculine/feminine which appeals to the male/female audience.• It shows how significant it is to the reader.• It makes it look more serious/adult/mature/ youthful/fun/crazy/disorganised.

This could be because…• The audience are mature adults• The audience are young children• The magazine wants to be seen as having both a serious andlight lighted topics to reach a wider audience.

Find four different

examples; they can be within the magazine

too!

Write 1 – 10 in your books and label the title font based on whether it is:

A. SerifB. Sans SerifC. ScriptD. Decorative

Plenary : Name That Font Type

A. SerifB. Sans SerifC. ScriptD. Decorative

1.

A. SerifB. Sans SerifC. ScriptD. Decorative

2.

A. SerifB. Sans SerifC. ScriptD. Decorative

3.

A. SerifB. Sans SerifC. ScriptD. Decorative

4.

A. SerifB. Sans SerifC. ScriptD. Decorative

6.

A. SerifB. Sans SerifC. ScriptD. Decorative

5.

A. SerifB. Sans SerifC. ScriptD. Decorative

7.

A. SerifB. Sans SerifC. ScriptD. Decorative

8.

A. SerifB. Sans SerifC. ScriptD. Decorative

9.

A. SerifB. Sans SerifC. ScriptD. Decorative

10.

1. A. Serif2. B. San serif *could be argued decorative

because of the M.3. B. Sans serif4. D. Decorative5. C. Script6. D. Decorative7. B. Sans serif8. A. or D. Serif although could be decorative also.9. A. Serif10.B. Sans serif

A. SerifB. Sans SerifC. ScriptD. Decorative