typography the basics
TRANSCRIPT
Typography the basics!
These screen shoot images
from this
website;http://designinstru
ct.com/toolsbasics/the-
basics-of-typography/ I
have looked at typography
as i feel it is important to
understnad more about
how text is constructed and
how tex signifies a specific
message to an audience.
Furthermore a more in-
depth understanding of
the style and use of text
could help me create a
sticking and appealing
title and name for my
documentary as well as
help me construct my
own writing style when I
write my magazine
double page spread and
newspaper article.
In future blog posts I
intend on designing my
own title style with the
help of this information
which illustrate the
significance of the way a
text is read.
Loose tracking is generally
used in titles and fonts
styles for newspapers. The
type style is also bold and
has an archaic style
representing the media
text brand is a good media
product as it was
established a long time
ago. For example ‘Coca
Cola’s’ font style was
introduced in 1886 and the
company has kept the font
style and their brand has
been identified for the
swirly and red curving
italics.
Whereas Kerning in the ‘Coca Cola’ font
is quite close together, most modern
fonts and advertisement use ‘Not
Kerned’ whereas older and archaic
brands such as ‘Coca Cola’ use ‘Kerned’
which could be linked to the Victorian
time era when ‘Coca Cola’ was
established. The font style can be linked
to its historical context.
http://www.fontshop.com/glossary/
This diagram is a further in-depth analysis of different italic techniques used in lettering,
the deconstruction of the word illustrates the diverse techniques used when creating a
typography style. For example the axis used on the ‘O’ can be pivotal to the type face; FF
Clifford which signifies the typefaces letters are slightly pivoted to the left so that the type
face is easier to read.
These words were further mentioned on this website
http://designinstruct.com/toolsbasics/the-basics-of-typography/ and I have
simplified the definitions:
Alignment
The alignment of letters for example in a title has a huge impact on how people will
read and understand the text, the alignment of text in a media product should have a connection to your colour scheme, theme, genre and will connote whether your
product conform or challenge conventional representations of your media text in the way it appeals to your audience.
Flush Left (or Ragged Right)
Media Texts are normally aligned to the left so that the text is easier to read as your eyes follow the line from left to right. This style can also be linked to a British or
American text as we read in this way in comparison to a place such as the Middle East where they are taught to read from right to left.
Flush Right (or Ragged Left)
Punctuation marks are written on the right-hand side and can disrupt the alignment
of text and making the flow or reading difficult.
Justified
Justification is important as it is the format of the text -the aligned of the text is still left and right. However the justification is the way text has been set out; how the
words run along the lines. The justification controls the word-spacing, as well as the line breaks which sometimes take place in computer formats, line breakages are not good as they make it harder to read as your eyes are having to work harder as the
rhythm of reading is broken up. Your eyes have to work harder jumping between large white negative spaces to read the next word in a text line.
Cantered
Centred text is aligned in a way that the text starts and ends in a gradually
decreasing way, this format is used in newspaper articles and online blogs so that your eyes are normally guided to a specific point at the end of the text for example a
picture.