u presentation english alta

51
the first to create fashion accessories 2.0 with value added: all the pieces have a unique number this is the story of a brand, “the brand of smiles

Upload: portopetro

Post on 06-Jul-2015

74 views

Category:

Design


1 download

TRANSCRIPT

Page 1: U  presentation english alta

the first to create fashion accessories 2.0 with value added:

all the pieces have a unique number

this is the story of a brand,

“the brand of smiles”

Page 2: U  presentation english alta

unisex collections all year

Page 3: U  presentation english alta

collectionsaroundtheworld

Page 4: U  presentation english alta

step by step we have become

the brand of smiles

Page 5: U  presentation english alta
Page 6: U  presentation english alta

We are the first brand of fashion accessories 2.0; inaddition eachpiecehas a unique code making the pieceexclusive. There are no two alike.

The unique code allows you to participate in lotteriescenteredaround the world of fashion through social networks suchas facebook, twitter, instagram y pinteres. To participate youmust enter your unique code in our web page:

www.portopetrocolecciones.com

The prizes are accessible because it is ONLY a question ofstyle.

We began on the magical day of 11.11.11 with the design ofthe Happy Buddha bracelet that travelled around the world andthat till this day is still our signature piece.

A brand with arevolutionary spirit and a creative team acrossall its departments. Our objective is to create fun pieces withquality materials, accessible prices, with rapid rotation and analmost non existent investment risk.

Special pieces with personality that once they havecompleted their cycle they become discontinued retaining avalue that willbe discovered in the summer of 2014.

All the collections have a history and an essence full ofpositivemessages which means they convert into amulets.

Page 7: U  presentation english alta
Page 8: U  presentation english alta
Page 9: U  presentation english alta

Porto Petro is a small turist town in the region of Santanyí in the south

of Mallorca (the locals pronounce it port-petra). It is an old port, curiously

it was never a port of many fisherman or sailors. The whole area is very

picturesque: a port without fishermen and a beautiful natural bay of

many coves two of which have sand.

Porto Petro is still a wild place, hidden on the edge of the

Mediterranean. A place where ChusFajardo, the founder of the brand

came 12 years ago for her first job. She never thought that her first

working experience would be the inspiration for the name of this

project that was born years later through chance.

The career of the founder has been linked to the fashion world as a

journalist, writing articles in prestigious national and international

publications, and as director of communications for a Spanish

designer known worldwide.

She participated in many areas of the world of fashion, from top to

bottom, but never contemplated the idea of designing.

Until one day she made for herself a simple bracelet with the head of

a Buddha and her circle of friends also wanted one. The demand soon

grew past her close acquaintances and she began to send it to her

professional colleagues (press and celebrities) to see the reaction.

Only a year and a halflater, she has

continuedtobetonthiscrazyprojectthatbringsgoodenergytopeoplefroma

llovertheworld.

Page 10: U  presentation english alta

importantthing porto.petrocommitstopr

oducingentirely in

Spainand

collaboratingwith local

artisans.

Allpersonnelformtheport

o.petroeither reside in

or are fromSpain.

Weare

happytoprovidejobsforo

ver20 peoplewhomake

up thefamilyporto.petro.

Weare

expectinganincreasewith

theimpendingexpansion

project.

Page 11: U  presentation english alta

We have the pleasure to have national and internationalclients that are a reference in their sector.

Our collections are sold in the most exclusive stores suchas:

Excelsior in Milano

The boutique hotel Quisisana in Capri (Italy)

UshuaïaIbiza Beach Hotel

The newly opened hotel UshuaïaTower (Ibiza)

...Just a fewbecauseeveryone of ourcustomers areequallyspecialtous, forthe trust placed in usfromthebeginning.

Over 300 outlets in a year and a half

Theadventurebeganin shops in Barcelona, followingtherestof SpainincludingtheBalearicIslands(Ibiza, Formentera, Menorca and Majorca)&theCanaryIslands;Portugal, Italy, Mexico, Miami, NewYork, Costa Rica, theNetherlands, Belgium and Norway.

EXPANSION PLAN

Beginning in September of 2013, 150storesbetweenEurope, LatinAmerica and Middle East.

customers

Page 12: U  presentation english alta
Page 13: U  presentation english alta
Page 14: U  presentation english alta
Page 15: U  presentation english alta
Page 16: U  presentation english alta
Page 17: U  presentation english alta
Page 18: U  presentation english alta
Page 19: U  presentation english alta
Page 20: U  presentation english alta
Page 21: U  presentation english alta
Page 22: U  presentation english alta
Page 23: U  presentation english alta
Page 24: U  presentation english alta
Page 25: U  presentation english alta
Page 26: U  presentation english alta
Page 27: U  presentation english alta
Page 28: U  presentation english alta
Page 29: U  presentation english alta
Page 30: U  presentation english alta
Page 31: U  presentation english alta
Page 32: U  presentation english alta
Page 33: U  presentation english alta
Page 34: U  presentation english alta
Page 35: U  presentation english alta
Page 36: U  presentation english alta
Page 37: U  presentation english alta
Page 38: U  presentation english alta
Page 39: U  presentation english alta
Page 40: U  presentation english alta
Page 41: U  presentation english alta
Page 42: U  presentation english alta
Page 43: U  presentation english alta
Page 44: U  presentation english alta
Page 45: U  presentation english alta
Page 46: U  presentation english alta
Page 47: U  presentation english alta

pieces handmade in 100% Spain

Page 48: U  presentation english alta

anotherveryimportantthing

For us it is important to know the sales points of our network because

our porto.petro universe is a lifestyle and everything must be in

harmony.

So…

Page 49: U  presentation english alta

springsummer 2013 campaign

Page 50: U  presentation english alta

e v o l u t i ON

Page 51: U  presentation english alta