u-profit "local seo" howard flint sep13
DESCRIPTION
"Local SEO" Slides from DAY TWO of Howard Flint's presentation at U-Profit conference, Las Vegas SEP13TRANSCRIPT
• Local SEO:• Directories• Google +, Maps, Local• Facebook – “EdgeRank”• Content
• Constant Contact – some basics, some helpful tips
• Putting it all together
This is the center of your “Internet” Universe “Conten
t”
“Content is information and experiences that may provide value for an end-user/audience in
specific contexts.”
“Content is information and experiences that may provide value for an end-user/audience in
specific contexts.”
“Content information + experiences = Engagementmay provide value for an
end-user/audience in specific cts.”
“Content”
3 Engagement Targets:
1.) Current Clients2.) Prospects/Suspects3.) Google
3 Engagement Targets:
1.) Current Clients2.) Prospects/Suspects3.) Google, Bing and Yahoo
“Content”
“Content”
EmailMarketing
“Content”
EmailMarketing
Current Clients
EmailMarketing Social
Media
“Content”
Current Clients
EmailMarketing Social
Media
“Content”
Current Clients Current Clients
EmailMarketing Social
Media
“Content”
Current Clients Current Clients
Prospects/Suspects
EmailMarketing Social
Media
“Content”
Current Clients Current Clients
Prospects/Suspects
SEO
EmailMarketing Social
Media
Blog
“Content”
Current ClientsCurrent Clients
Prospects/Suspects
SEO
EmailMarketing Social
Media
Blog
“Content”
Current ClientsCurrent Clients
Prospects/Suspects
SEO
Prospect/
Suspects
EmailMarketing Social
Media
Blog
“Content”
Current ClientsCurrent Clients
Prospects/Suspects
SEO
Current Clients
Prospects
/Suspects
EmailMarketing Social
Media
Blog
“Content”
Current ClientsCurrent Clients
Prospects/Suspects
SEO
SEOCurrent Clients
Prospects
/Suspects
EmailMarketing Social
Media
Blog
“Content”
Current ClientsCurrent Clients
Website
Prospects/Suspects
SEO
SEOCurrent Clients
Prospects
/Suspects
SEO
Current Clients
Prospects
/Suspects
EmailMarketing Social
Media
BlogWebsite
“Content”
“Content is important.”
“Content is important.”
Vital
7 HABITS FOR WRITING GREAT CONTENT
7 HABITS FOR WRITING GREAT CONTENT:
#1 Everything is content
7 HABITS FOR WRITING GREAT CONTENT:
#2 Be consistent
7 HABITS FOR WRITING GREAT CONTENT:
#3 Organize ahead of time
7 HABITS FOR WRITING GREAT CONTENT:
#4 Keep the post alive all month
7 HABITS FOR WRITING GREAT CONTENT:
#5 Feedback is content
7 HABITS FOR WRITING GREAT CONTENT:
#6 Plan to be spontaneous
7 HABITS FOR WRITING GREAT CONTENT:
#7 Don’t be afraid, be yourself
Why is GREAT content
important for SEO?
Content is King for SEO ResultsAs Google has changed and refined its ranking algorithms over the years, one thing has become more and more clear: Google ranks websites, blogs and social media based on content quality. The more relevant, original and educational that content is, the higher your site’s ranking will be.
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem
vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
facilisi.
#1 Google Can’t Read Google doesn’t understand English or any other language. When it looks at your website, it only sees your keywords in the context of the words around it, but doesn’t understand any of it.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh eusmod tincidunt ut laoreet dolore magna aliquam erat volputate. Ut wisi enim ad Voted best hair salon in Atlanta for quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait facilisi.
#2 Google Can CountUse the same keywords too often, and Google notices. The ranking algorithms treat overuse of keywords and phrases negatively.
Mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage mortgage mortgage mortgage mortgage
mortgage mortgage
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#4 Google Likes New Content Google values fresh, recent and updated content highly when it ranks websites. Stale content gets lower rankings.
#3 Google Can CompareGoogle’s massive database operations mean that it checks to see if your content is duplicated elsewhere. Google rewards fresh, original content with higher rankings and ranks unoriginal content lower.
#5 Google Watches Users Google’s algorithms are based on how users treat results and how they use websites. A high bounce rate, for example, occurs when website visitors leave a site soon after landing on it. Google gives sites with low bounce rates higher rankings, since longer visits are evidence of high content quality. Its algorithms measure user behavior to judge website quality.
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