u s e r o r i e n t a t io n in n a t io n a l a n d e u r
TRANSCRIPT
User Orientation in Nationaland European context
INTER-REGIONAL FORUMON DEVELOPMENT AND SERVICE-ORIENTEDIP ADMINISTRATION
1–2, JULY, 2008 GENEVA, WIPOEva BakosHungarian Patent Office
Prelude: : 2259/2002. (IX. 4.) Govt. Act - ActivityPlan for fostering IP activities of SMEs
VIVACE program = Activity Plan for FosteringEntrepreneurial IP Competitiveness
Aim: to foster IP activities of SMEs,to improve IP culture
to improve competitiveness
Time span: 2004-2008
VIVACE ProgramVIVACE Program
PILLARS of the
I. Building Networks and Services
II. Raising Awareness and ExpandingEducation
III. Provision of Economic Incentives
VIVACE Programme
TheThe NationalNational IPIPInformationInformationNetworkNetwork
Know yourclients
to serve them!
I.I. Building Networksand Services
National Innovation and IP survey
Questionnaire! Company profile
! Effect of EU accession on doing business
! Product differentiation (marketing,P, TM, D)
R+D, innovation knowledge and activityIP awareness and activity
I.I. Building Networksand Services
Results of the Survey 1.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Competitiveness
Profitability
Domestic sales opportunities
Price negotiation capability
Effect of EU accession on doing business of HungarianSMEs
worse un-changed better
8,71
17
17
49,950,4
0 10 20 30 40 50 60
Téves megjelölések
Földrajzi árujelzHasználati minta
Formatervezési mintaSzabadalom
Védjegy
Az iparjogvédelmi oltalmi formák ismertsége (%)Cunoasterea/utilizarea tipurilor de protectie
14%
7%
1%
2%
TM
P
D
UM
Knowledge and application %of the different forms of IP
TrademarkPatentDesign
Utility modelGeo. indicator
False
Results of the Survey 2.
II.II. Raising Awareness andRaising Awareness andExpanding EducationExpanding Education
VIP CampaignEntrepreneurial Information Programon Innovation (Launched in September 2005)
Training for the Service Providers 16 Partnering Higher Education Institutions E-learning modules
III.III. Provision of EconomicProvision of EconomicIncentivesIncentives
Protecting IP abroad:90% of expenses covered since 2003
Tax incentive
The expenditures spent on obtainingand maintaining national IP protection can
be deducted from tax base(Since 2005)
Some Results of the ProgrammePerformance indicators 1.
The VIVACE Programme in the Media and Events
Events
Media
0
50
100
150
200
250
300
350
Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006
occasion
Some Results of the ProgrammePerformance indicators 2.
Preformance indicators of the VIVACE Programme
0
2 000
4 000
6 000
8 000
10 000
12 000
Sept. - Dec. 2004 Jan. - Dec. 2005 May - Dec. 2006
persons
database
written
walk in
phone
Requests
Results of the cooperationin 2004-2007.
• Setting up a national industrial propertyinformation network in co-operation with theHungarian Chamber of Commerce andIndustry• Entry of the PATLIB Centres• Standardized training, standardized services• Presence in Media, campaign, website• SME survey• Country-wide quiz for SMEs on IP
Recognition of the EC
• BenchmarkingNational and RegionalSupport Services forSMEs in the Field ofIntellectual andIndustrial Property• Between the best 15services in Europe bythe survey of EC
Regional SupportServices forSMEs in theField of
Intellectual andIndustrialProperty
• VIVACE programme has been chosen as one ofthe fifteen cases of good practice in Europe
• Detailed description in PRO INNO Europepaper No. 4. or
• http://www.proinno-europe.eu/index.cfm?fuseaction=page.display&topicID=290&parentID=89
Objectives for2008
• Diversification ofservices
• Closer co-operationbetween innovationsupportingorganizations
• Closer contact withSMEs
• More effective co-operation with the helpof an internationalnetwork to fulfil theLisbon Agenda
New tasks
• Awareness raising of registered and non-registered protection forms• Fight against counterfeiting• Information on enforcement• Prefiltering and profile assessment of SMEs’innovation• Regional marketing campaign• Cooperation in fulfilling the tasks of ECprojects
PARTICIPANTS
• 20 National Patent Offices, covering 92% of the EUpopulation;
• 3 reputable research organisations with broadexperience in this kind of project (University ofAlicante, Centre de Recherche Public Henri Tudor andInstitute Européene Enterprise et PropiétéIntellectuelle)
• 1 Innovation Agency (Innolux) specialised in the IPfield;
• 1 Textile Technology Centre (CETTEMSA) with wideexperience in analysis of sectoral issues, and a specificinterest in IP;
• 1 Non-profit trade organisation, dedicated to thepromotion of the European textile and apparel industry(EURATEX)
OBJECTIVES• To significantly raise SMEs’ interest and knowledgeabout Intellectual Property (IP) issues;
• To raise SMEs’ understanding of the need tointegrate IP in their innovation strategies andtheir business planning;
• To improve the protection of SMEs’ IP rightsthrough the increased registration of rights EU-wideand also internationally and increase the use of non-registered protection methods through the effectivepromotion of these methods;
• To improve protection and enforcement by SMEsof their IP rights from infringement whether thisoriginates from within or outside the EU;
• To raise SMEs ability to fight counterfeiting andincrease knowledge on the methodologies availableto detect it;
• To develop actions to promote awareness on IPRprotection to educate the fashion and designindustries (textiles, leather, footwear and furniture)on the risks counterfeiting poses and on the existingmeans and procedures to combat it;
• To promote and support the use of IP rights ininternational research, development andtechnology transfer activities, providing an IPrights support service to actual and potentialbeneficiaries of CIP and Research FrameworkProgramme actions, especially high-tech SMEs andPublic Research Organisations.
OBJECTIVES
TARGET AUDIENCE• Module 1– (Innovative including high-tech) SMEs– SMEs Support Services– IPR Enforcement Agencies– Innovation support actors (networks – Network in Support ofBusiness and Innovation -, agencies, Chambers of Commerce)
• Module 2– Enterprises of the fashion and design industries (textiles,leather, footwear and furniture)
• Module 3– Current and potential participants in CIP and RTD FrameworkProgrammes (SMEs, Universities and Research Organisations)
– Customer of the Network in support of Business and Innovation