uae dietary supplements market size, share & forecast 2026

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UAE DIETARY SUPPLEMENTS MARKET

FORECAST AND OPPORTUNITIES

2016 – 2026

Published: June 2021

© TechSci Research 2

S. No. Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Factors Influencing Purchase Decision

4.2. Brand Awareness

4.3. Sources of Information

5. Impact of COVID-19 on UAE Dietary Supplements Market

6. Global Dietary Supplements Market Overview

7. UAE Dietary Supplements Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1.By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement,Fish Oil & Omega Fatty Acid, Protein, and Other)

7.2.2. By Form (Tablets, Capsules, Powder, Liquids, and Soft Gels)

7.2.3.By Distribution Channel (Pharmacies and Drug Stores, Supermarkets andHypermarkets, Online, Others)

7.2.4.By Application (Energy & Weight Management, General Health, Bone & JointHealth, Immunity Others)

7.2.5. By End User (Infants, Children, Adults, Pregnant Females, Geriatric)

7.2.6. By Region

7.2.7. By Company (2020)

7.3. Market Map (Product Type and Region)

Table of Contents


S. No. Contents

8. UAE Combination Dietary Supplements Market Outlook


8.1.1. By Value


8.2.1. By Form

8.2.2. By Distribution Channel

8.2.3. By Application

8.2.4. By End User

9. UAE Vitamin Dietary Supplements Market Outlook


9.1.1. By Value


9.2.1. By Form



9.2.4. By End User

10. UAE Protein Dietary Supplements Market Outlook


10.1.1. By Value


10.2.1. By Form



10.2.4. By End User

Table of Contents


S.No.

Contents

11. UAE Herbal Dietary Supplements Market Outlook


11.1.1. By Value


11.2.1. By Form



11.2.4. By End User

12. UAE Fish Oil & Omega Fatty Acid Dietary Supplements Market Outlook


12.1.1. By Value


12.2.1. By Form



12.2.4. By End User

13. Market Dynamics

13.1. Drivers

13.2. Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. UAE Economic Profile

Table of Contents


S. No. Contents

17. Competitive Landscape

17.1. Bayer Middle East L.L.C

17.2. Pfizer Gulf FZ LLC

17.3. Vitabiotics Ltd.

17.4. NOW Health Group, Inc.

17.5. The Bountiful Company

17.6. Iovate Health Sciences International Inc.

17.7. Gulf Pharmaceutical Industries P.S.C.

17.8. Glanbia Performance Nutrition, Inc.

17.9. MusclePharm Corporation

17.10. Abbott laboratories S.A.

18. Strategic Recommendations

19. About us & Disclaimer

Table of Contents

Product Overview

7© TechSci Research

Product OverviewProduct of Interest (POI): Dietary Supplements

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

Dietary Supplements are consumed in the form of powder, tablet/capsule, liquid or semi-liquid, and contain a dietary

component that provides nutritional value of a well-balanced diet. Dietary Supplements based on product type are segmented

into vitamin, mineral, combination dietary supplement, herbal supplement, fish oil & omega fatty acids, protein, and others.

Vitamin supplements are dietary supplements that include multivitamins or a single vitamin and are used for specific purposes.

Minerals supplements are dietary supplements that contain one or more health essential ingredients. Herbal supplements,

also called botanicals, are dietary supplements containing one or more herbs. Combination Dietary Supplement is the

combination of vitamin, protein & mineral supplements, etc. Omega-3 fatty acids is a class of essential fatty acids which is

found in the fish oils, majorly from salmon and other cold-water fishes. Protein is a macronutrient that is essential in building

muscle mass. Probiotics are live microorganisms that provide health benefits when consumed as dietary supplements.

Market Segmentation

BY END USE

• Infants• Children• Adults• Pregnant Females• Geriatric

BY APPLICATION

• Energy & Weight Management

• General Health• Bone & Joint

Health• Immunity • Others

BY FORM

• Tablets• Capsules• Powder• Liquids• Soft Gels

BY PRODUCT TYPE

• Vitamin• Combination Dietary

Supplement• Herbal Supplement• Fish Oil & Omega Fatty

Acid• Protein• Others

BY DISTRIBUTION CHANNEL

• Pharmacies and Drugstores

• Supermarkets and Hypermarkets

• Online• Others

BY REGION

• Abu Dhabi• Dubai• Sharjah• Rest of UAE

7

Research Methodology



✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the UAE dietary

supplements market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the UAE dietary

supplements market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

9



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of UAE dietary supplements market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as changing

lifestyle, increasing product innovation, health campaigns initiative by the government, etc. The study includes market forecasting,

which would enable our clients to take better decisions while planning their strategy to achieve sustainability in UAE dietary

supplements market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as dietary supplement

manufacturers, dealers, retailers, etc.

• The team interviewed more than 20 manufacturers/suppliers, 200 end users, and 15–20 industry experts and other value chain

stakeholders in the UAE dietary supplements market to obtain the overall market size from 2016 to 2020, which was validated by

the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during 2016-2020.

10



• Respondents were asked about the current and future market growth rates, market shares by product type, by form, by

distribution channel, by application, by end user, and by region. Removing the outlier responses, the geometric mean of growth

estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue

shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the

type of dietary supplement.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by form, by distribution channel, by application, by end user, and by region were calculated based on

the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares

or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the responses

gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey

results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast

UAE dietary supplements market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

11



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in UAE. TechSci Research also

used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market

numbers. It should be noted that the figures compiled in the report are only for the organized market including market

share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Bayer Middle East L.L.C

▪ Pfizer Gulf FZ LLC

▪ Vitabiotics Ltd.

▪ NOW Health Group, Inc.

▪ The Bountiful Company

▪ Iovate Health Sciences International Inc.

▪ Gulf Pharmaceutical Industries P.S.C.

▪ Glanbia Performance Nutrition, Inc.

▪ MusclePharm Corporation

▪ Abbott laboratories S.A.

▪ Company Annual Reports

▪ Ministry of Statistics & Programme Implementation

(MoSPI)

▪ Central Statistical Office of India

▪ International Monetary Fund (IMF)

▪ Central Intelligence Agency (CIA)

▪ World Bank

▪ Press Releases

▪ Industry Magazines, Industry Reports, News Dailies,

Credible Paid Databases, Proprietary Databases, etc.12


Industry Brief

According to TechSci Research report, “UAE Dietary Supplements Market, By Product Type, (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid,

Protein, and Other), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and

Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By

Region, Competition, Forecast & Opportunities, 2026F”, the UAE dietary supplements market has expanded rapidly in recent years and is expected to grow at a CAGR of more than 6% and

expand further in the coming years as a result of rising awareness of dietary supplements among consumers and disposable income. UAE dietary supplements market grew at a significant

pace in the past few years and is expected to register strong growth in the coming years as well, owing to increasing population and growing preferences of healthier lifestyle among people

that are highly active on digital media and have awareness on various options of dietary supplements. One of the main factors driving the UAE dietary supplements market is the growing

demand for immunity boosting supplements among consumers. Moreover, the increasing number of fitness centers, health clubs, etc. also contribute to the growth of this market.

Furthermore, the rising urban population is offering huge growth opportunities to manufacturers by catering to the demand for dietary supplements in the country. Furthermore, strong brand

awareness and increasing disposable income are augmenting the demand for dietary supplements across the country.

The UAE dietary supplements market is expected to grow in the coming years due to an ageing population, stressful and hectic lifestyle patterns, and an increase in chronic and lifestyle

diseases. Competitive pricing of dietary supplements, as well as an increase in the number of fitness clubs/gyms/healthcare centers, etc., are expected to drive the demand for dietary

supplements in the UAE in coming years. Pharmacies across the UAE have seen a significant increase in demand for multivitamins and supplements that claim to boost immunity in the midst

of the pandemic. Immunity problems have been exacerbated by the pandemic, and they appear to be contributing to the increased emphasis on health. People are looking for food and

dietary supplements that they believe will help them avoid infection and boost their immunity.

Dietary supplements market in UAE is categorized by product type, by form, by distribution channel, by application, by end user, by region and by company. In terms of by product type, the

UAE dietary supplements market is segmented into combination dietary supplement, vitamin, herbal supplement, fish oil & omega fatty acid, protein and others. Among which, combination

dietary supplement market has dominated the UAE dietary supplements market in 2020 with a market share of more than 40% followed by vitamin. Vitamin exhibited tremendous boost in

sales in 2020 and is expected to continue this trend in 2021 as well as in the forecast period, on account of rising adoption of preventive health measures among the consumers due to the

ongoing pandemic. Several additional factors, such as increasing literacy, more disposable income, media exposure, and easier accessibility, are also assisting the vitamin dietary

supplements market.

In terms of distribution channel, the UAE dietary supplements market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online and others. Among which,

pharmacies and drug stores have accounted the majority of market share in the UAE dietary supplement market with over 55% in 2020 and will continue to dominate the market in the

forecast period. Consumers are shifting towards a more convenient shopping options as their disposable income rises and their lifestyles become more sedentary. As internet connectivity

and smartphone penetration increase, UAE consumers are increasingly turning to online shopping and digital payment methods. Dietary supplement companies are also concentrating their

efforts on e-commerce platforms in order to expand their consumer reach.

In terms of region, the UAE dietary supplements market is categorized into Dubai, Abu Dhabi, Sharjah and Rest of UAE. The dietary supplements market in the Dubai region has dominated

the market in 2020 and will continue to grow in the forecast period, due to the factors such as rising disposable income of the consumers, coupled with increasing health awareness and

changing lifestyle of people, etc.

In terms of company, some of the major players operating in the UAE dietary supplements market are Bayer Middle East L.L.C, Pfizer Gulf FZ LLC, Vitabiotics Ltd., NOW Health Group, Inc.,

The Bountiful Company, and others. In 2020, Bayer Middle East L.L.C dominated the market in the country’s dietary supplements market and is expected to continue its dominance through

2026F. Leading players are focusing on expanding their product portfolio to maintain sustainable growth in the market.

“One of the major factors driving the market's growth trajectory is the growing health consciousness and fitness trend among millennial consumers. Consumers are becoming more aware of

the benefits of preventative healthcare and as a result, they are adopting healthier lifestyles. Individuals have begun to take dietary supplements such as multivitamins and protein

supplements to supplement their diet.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


Sample Data - Snapshot

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Value (USD Million)

UAE Dietary Supplements Market Size, By Value (USD Million), 2016-2026F

CAGR 2016-2020By Value: xx%

CAGR 2021E-2026FBy Value: xx%

UAE Combination Dietary Supplements Market Share, By Form, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Capsules 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Powder 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Tablets 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

Liquids 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

Soft Gels 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%

UAE Herbal Dietary Supplements Market Share, By Distribution Channel, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Pharmacies and Drug Stores 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

Supermarkets/Hypermarkets 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Online 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%


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Report Name: UAE DIETARY SUPPLEMENTS MARKET

FORECAST AND OPPORTUNITIES2016 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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