uai seo 2011 - rafael damasceno
DESCRIPTION
Search Clinic realizada no Uai SEO 2011TRANSCRIPT
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Uai SEO
Search Clinic
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Quem é Rafael Damasceno
• Coordenador de Marketing de Busca e Web
Analytics na Lápis Raro.
• Co-Fundador do Curso SEM Dúvida.
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Domínio Próprio
www.mateusneves.com
NADA DE:
mateusneves.wordpress.com
mateusneves.blogspot.com
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On page
Title da Home:
Mateus Neves – Wordpress e Design
OK
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Duas Keywords altamente concorridas e
muito diferentes. Escolha uma.
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On page
Title da Home:
Mateus Neves – Wordpress Things: Temas,
Plugins, Workshops e mais!
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Sempre insira um links para sua página fixa
de workshops.
Links nos Posts
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Internal Link Building – Plugin para criar
links automáticos em keywords.
Links nos Posts
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Posts Relacionados
Trabalhe com posts relacionados
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WTF???
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Parabéns!
Sprites
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Faça posts com conteúdo EXCELENTEpara se diferenciar.
• Imagens
• Screenshots dos novos recursos
• Vídeos dos novosrecursos
• Links de outrasfontes falando sobreo tema.
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Links Externos
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Publique sites com bons layouts em galerias. São ótimos links, normalmente follow.
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Incentivo o compartilhamento ao máximo. Bom para SEO e muito mais.
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Pergunte ao usuário o que ele quer ver no seu blog.
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Links Patrocinados
Palavras-chave pesquisadas:
[Workshop Wordpress] – 0 concorrentes
[Curso Wordpress] – 2 concorrentes
[Treinamento Wordpress] – 0 concorrentes
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www.forgeeks.com.br
• Termo Central:
“camisetas geeks”
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www.forgeeks.com.br
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On Page
Pouco
conteúdo!
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Pouco Conteúdo!
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Camisa de Lost
Camiseta de Lost
Produtos de Lost
Camisas de Séries
...
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Menu com imagens. Que tal trocar por
text-indent -999?
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Links Externos
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• O link que “vale” é o que está na
imagem, com o alt “4geeks”.
• Chore com o site um link com texto-
âncora otimizado!
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IP
• IP no Brasil: ok!
• 208 websites nesse endereço. Hmm...
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acompanhantescuiaba.net
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Textos-âncora
• Apenas “4 geeks” ou
“camisetas geek”.
• Explore o long tail e
otimize os links já
conseguidos.
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Diversidade de Links
Poucos links para as páginas internas.
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Diversidade de Links
Fóruns de séries
Blogs de séries
Redes Sociais
Sites com CRO sobre TV
...
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Links Patrocinados
Os produtos tem um bom apelo visual. Trabalhe
com banners na Rede de Display / Facebook.
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Remarketing
Comprar camisas é viciante. Invista no
remarketing!
• Faça listas para pessoas que visitaram o site
e para pessoas que compraram cada camisa.
• Veicule banners oferecendo novas camisas.
• Que tal um desconto para quem já comprou
uma camisa?
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Compra Coletiva
clube.gourmetvirtual.com.br
Guilherme Miari
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SEO x PPC
PPC é a prioridade em relação a SEO.
Mas SEO pode ser explorado.
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SEO
• Não apague as páginas de promoções antigas.
• Crie links para as promoções atuais nessaspáginas.
• Otimize as páginas de promoção para os nomesdos estabelecimentos e seus locais de atuação.
• Esqueça os termos genéricos (“compra coletiva”).
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SEO
Sua Home NÃO TEM TEXTO!
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Explore resultados locais.
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Resultados Locais
1. Ofereça cadastrar gratuitamente o site
do seu parceiro no Google Places.
2. No cadastro, coloque o site dele
linkando para a sua promoção.
3. Ganhe tráfego orgânico altamente
qualificado!
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Pós-Venda
• Incentive reviews de usuários.
• Use o hreview nessas páginas
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Facebook Ads
• Ao contrário do Adwords, o Facebook
segmenta bem anúncios por cidade.
• Faça Ads para pessoas de BH interessadas
em gastronomia.
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Agregadores de Compra Coletiva
• Save.me
• Radar de Descontos
• Mar de Cupons
• …
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Descontos Exclusivos
Ofereça bônus nos modelos Pay With a Tweet
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Remarketing
• Compra Coletiva também vicia. Faça
Remarketing no seu site.
• Mais do que isso: faça remarketing nos
sites dos seus parceiros.
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Links Patrocinados
Não seja um Peixe Urbano / Groupon. Faça
banners DIARIAMENTE.
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Links Patrocinados
• Se não tiver ferramenta de Bid
Management, trabalhe com CPA do
Adwords.
• Faça landing pages para
“categorias”(pizzaria, churrascaria, etc.)
• Não esqueça da Política de Privacidade.
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Obrigado!
@rafaeld