uall 2012 annual conference a new cpd framework for business and community engagement (bce) 20 march...
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UALL 2012 ANNUAL CONFERENCE
A New CPD Framework for Business and Community Engagement (BCE)
20 March 2012
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27 Different Organisations have been developing a framework for those working with
Employers • Businesses • Regions • Communities • Individual learners
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WHY?
The Changing Landscape
• Tough economic climate• Comprehensive Spending Review• Massive Re-organisations• Redundancies /Job insecurity• Increasing Demands on us• Need to be more Professional
©AURIL Sept2011
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WHY?......
Need to Engage
• UK research – innovation gap• Impact of UK research and education• Translation across disciplines & boundaries• Client/partner-focus• Service driven, problem-solving• ......Requires new skill sets
Opportunities for sector and for UK PLC
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For engagement practitioners: everyone involved in delivering services to externals:
• knowledge exchange and business development;• public/civic engagement; • employer engagement & workforce development;• part time and blended lifelong learning;
• local/national/global economic development;• the social role of higher education; • social mobility and widening participation; • student employability
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AIMS for AUTUMN 2012
• Core BCE Framework of what we all do• With Knowledge Skills & Behaviours we need• An online diagnostic tool for self-evaluation
A JISC funded, and AURIL and JISC led collaboration
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Challenges in managing a multi-partner collaboration
• Taking account of different views• Sustaining momentum & commitment• Reaching decisions (and sticking to them)• Leading from the front discreetly……• Finding time in busy working lives
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The New Framework
• “Umbrella” Framework of all aspects of our work
• Uses:- Recruitment, Annual Reviews, CPD- Strategic Planning- Helping Others Understand What We Do- Helping to “Place” ourselves
©AURIL Sept2011
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Four Layers
Knowledge Skills and Behavioursto undertake
Activities and Processeswhich meet
Deliver Benefits
Aims and Driverswhich
Running through the centre of all layers are core elements common to us all………
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CPD Framework for Business and Community Engagement
Activities & Processes
Activities & Processes
Activities & ProcessesKn
owle
dge
& Skill
s
Aims & Drivers
Aims & Drivers
Aims & Drivers
AURIL Sept2011Kn
owle
dge
& Skill
s
Know
ledg
e & Sk
ills
Communications Leadership
Relationships
DeliveringEconomic
Benefit
Delivering Social Benefit
DeliveringInternal Benefit
Personal Qualities
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Energetic / Enterprising /Motivated / Pro-active Resilient / Tenacious / Determined / Optimistic
Patient /Calm / Unflappable / ConsistentEmpathetic /Open / Diplomatic
Ethical/ Honest/TrustworthyReflective/Active Learner
Team PlayerFlexible
At the heart: Engagement practitioner’s Personal Qualities / Behaviours
©AURIL Sept2011
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RelationshipsNeed to be an effective and credible:
Networker /Co-ordinator /Collaborator /Partnership MgrRecogniser / Respecter of others’ needs & standpoints
Facilitator / Negotiator/ Broker/Boundary SpannerPlanner / Project & Programme Manager
Deliverer / Completer Finisher/ Evaluator
CommunicationsNeed to be an effective and credible:Information-gatherer/ Summariser
Active Listener /Interpreter/TranslatorOral & Written Communicator
Influencer / Persuader / ResponderSalesperson / Promoter / Presenter
LeadershipNeed to be an effective and credible:
Motivator / Driver Decision-maker/Problem Solver
Organiser/Conceptualiser/Prioritiser Strategic Planner /Resource Investigator
Champion for Culture Change/Status Quo ChallengerLateral Thinker/Creative Thinker /Innovator/Visionary
©AURIL Sept2011
At the heart: Engagement practitioners’ Core Skills and Behaviours
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AIMS & DRIVERS
Income Generation/ Research Impact;Enhanced Curriculum Development & Research
Profile / Reputation/ Public Standing; Asset Protection / Exploitation;
Enriched Student Experience;
Core: Improving Skills;
Developing Capacity;Creating Opportunities;
Student /Graduate Access;Raising BCE Profile;
Core Drivers:Nat / Local Govt Policy;
Impact Agenda; Economy; Globalisation;
Influencing public services policy, practice, effectiveness;
Cultural enrichment, quality of life, health, well-being;
Social welfare, national security, cohesionAccess to education;
Drivers:BIS Science & Society
Strategy; Social /Client values;
Charities’ Act;
Drivers:Organisation’s Values
Mission;HEFCE/HEIF/BIS
Strategies;Funding;
Innovations /New Technologies & Systems; Improved Competitiveness/ Profitability;
New Businesses , Opportunities, Jobs, Skills;
Drivers: Business Legislation &
Governance; Business & Client
values;
Business /Employer Needs Community /Public Needs
Internal Needs Internal Needs
©AURIL Sept2011
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ACTIVITIES & PROCESSES
Innovative Products & Services;Sector/Discipline Clubs/Networks/Groups
New Business Formation/Incubation;Licensing; Joint Ventures;
Contract & Collaborative ResearchKTPs/ Bus Development Progs
LLL/WBL/ CPD/WFD;Science Park Facilities;
Facilities Hire;
Core:Strategic partnerships
Opportunity Identification,
Project Management;Monitoring/Evaluation;
Meetings & Events;Consultancy, Coaching;Facilities Access/Hire;
Information gathering, storage, retrievalEnhancing Inter-disciplinarity
Encouraging economic regeneration and enterprise
Access to Knowledge – research, events, festivals, learning;
Access to museums, Libraries, Lectures, Exhibitions, Facilities;
Access to students, placements, volunteering ;
Access to research, advisory boards, trusteeships;
Institutional relationship Mgmt;
Partnership Bldg;Widening Particip’n
Administration; Plans, Policies, Processes, Procedures, Approvals;
Funding/Grant Applications, Mgmt;Research Governance, Mgmt, RIM;
Contract Mgmt;Student Enterprise &
Employability;Staff Development;
CRM Systems;Finance;
Business & Employer Services Community/Public Services
Internal Services Internal Services
©AURIL Sept2011
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KNOWLEDGE, SKILLS, BEHAVIOURS
Commercial InsightProfitable Deal Brokerage Valuing, Costing & Pricing
EntrepreneurshipBusiness InnovationBusiness Planning
Commercial & IP LawFiscal Compliance
NPD & DesignPPP
Auditing
Core Senior
BCE AdvocacyHorizon Scanning
Marketing Relationship MgtMeeting Needs
Understanding EnvironmentInvestigative Research & Analysis
Information Management Project Management & QA
Budget Management Monitoring/ Evaluation
Sustainability
Community/Audience InsightsNot for Profit Costing & Pricing
Not for Profit Deal BrokerageAudience Reach & Engagement
Community Cultures & LanguageRegeneration Partnerships
Budgeting
Internal Customer ServiceChampioning Culture Change
Funding /Grant streams KnowledgeLegal / Regulatory Compliance
Internal Governance Strategic Planning
Reporting & Metrics;Risk Management ; Finance, FEC, VAT
Business Routes & Techniques Community /Cultural Routes & Techniques
Internal Routes & Techniques Internal Routes & Techniques
©AURIL Sept2011
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Why is CPD for BCE so important?
Enhanced professionalism and recognition for those involved in BCE
Increased awareness of value for the BCE role within institutions.
Embeds & integrates BCE roles & capabilities in institutions
Builds on Government, funders’ BCE investment Enhanced efficiency and effectiveness in
engagement
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NEXT STEPS
• Developing Framework 0.2 & on-line tool• 16 core BCE processes identified – now
being mapped using KSBs• Focus groups around the UK April & May –
we’d like you to attend • Input and feedback to ensure design of
Framework & tool are on track • Final version of the Framework and on-
line tool – July 2012