ub tech 2014 through the looking glass of big data phil ice, ed.d. vp, research and development...
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UB Tech 2014
Through the Looking Glass
of Big Data
Phil Ice, Ed.D.VP, Research and Development
American Public University System
=loss annually in state and federal funds for
student attrition
$4.1 Billion
= average % attrition rate for a 4 year degree at Pubic
Universities
57%
= average spend for a first year student
by Public Universities
$17K
= value of retaining just 30 students
$500K
32% of all college students are now taking at least
1 online course
6.7 million enrollments
Problems
Online failure / withdraw rates are up to 17 times higher than face to face
Good theoretical models but little hard data
Deluge of data – 8 data bases and 3 LMS’s per campus on average
Education wants to reinvent the wheel
Lack of stakeholder buy-in / institutional paralysis
Where are we headed? Business ModelsProvide Guidance
ConnectionsAll analyses and stakeholders
are interrelated
Levels of AnalysisStart Simple and Build
Make Data Consumable
Visualize
Utilize
Measure
Share
Iterate
Visualize Interaction: Heat map
• Where are students clicking on page
Visualize Interaction: Overlays
See the number of clicks on each element of your page.