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A presentation from http://www.ubicabs.com

Integrated taxi & private hire online booking platform

July 2013

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Update on ubiCabsThe platformProposition

Summary

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UK taxi market is worth £5 billion a year Taxis are a mass consumer service, similar to

supermarkets, mortgages and of course mobile networks.

Currently 18 million taxi bookings/year at Tesco serviced by 800 towns across the UK, 1,500 cab companies, totalling 85,000 taxis.

Addison Lee has been bought for £350 million. There is opportunity to change the business by

owning the consumer.

Taxi Business – some background

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ubiCabs wants to be the leading consumer and corporate facing taxi booking solution

◦ Focused on increasing bookings for our customers, through superb User Experience and Design

◦ Focused on increasing bookings through understanding user experience through analytics and conversion analysis

ubiCabs will continuously improve its app products and enable our customers to receive bookings

◦ Future Proof Technology: Web based Open Source technology, RESTful APIs and personalised configuration

The service would be available to corporate customers booking cab journeys on the web, via mobile native apps or mobile web apps

The ubiCabs service is white-labelled, it would totally integrate into the customers’s brand.

The proposition

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A global distribution system for car servicesG

loba

l Dis

trib

ution

Sys

tem

s$2

68B

trav

el s

ales

(200

8)

Onl

ine

Trav

el

Travel Agencies

Corporates

Travel Suppliers Travel Bookers

11/04/2023 Confidential 5

Local trips/companies

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ubiCabs Timeline

Summer 2010Founded as an

LBS start-up

2011Technology & cab network

created, product in BETA

Spring 2012: B2C product launched in

London

Autumn 2012Platform

extended to other publishers

with white labelled

solutions

Winter 2012B2B offering

live; UK roll-out, international pilots and 3rd

party publisher deals agreed

January 2013All 3rd party apps begin to go live & more deals enter

the pipeline

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Basic flow synoptic

Online Booking or APP

Cab company sets pricing and service

area in extranet.Cab companies notified there is a booking. (eg. 5)

Cab fulfils booking.

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Platform overview

customers mobile app or site

customers network?

xyz website

CabCo1Cab

customers

CabCo3National Network

…

abc contract customer

customers App userxyz customer

Affiliate / Publisher

commission

Platform commission

Supply commission

ubiCabs

Fulfilment network

ubiCabs orOther party

COMMISSIONS SPLITPLAYERS

CUST

OM

ERPL

ATFO

RMCO

VERA

GE ubiCabs network

Other

network

CabCo

Other website

Other customer

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Product lines

B2CubiCabs

Web

iPhone and Android

Mobile web apps

B2B2CWhite labeled

(powered by ubiCabs)3rd party websites (publishers)

3rd Party apps

3rd Party Call centre

B2BWhite labeled

Taxi Industry Apps and Web Bookers

Drivers App

3rd party booker

Corporate

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Products

• Native Apps – Android and iPhone

• Desktop Booker – website widget

• Mobile Web App – HTML 5 on mobile browser including:

• Chrome, safari, IE• Windows/ Nokia

Phones• Blackberry Phones

• Call Centre Booker• Corporate Booker

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APPS and Website booker

http://m.ubicabs.com

Mobile Web App HTML5

Website booker

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Native Apps

Native Android and iPhone Apps

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ubiCabs is partnering up with 118118 to provide taxi transfer bookings across the UK

Convert directory calls to digital customersTurn directory call centre enquiries into long

term online taxi bookers.Earn revenue based on bookings Add 118 enhanced taxi listings (Advertisers)

onto the platform creating a a 118 cab network and add new revenues

118118 Case Study

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App experience1. BOOKING

Enter Address (from & to) & Time of booking

6. RATECustomers rate their

journey for quality control

5. RECEIPTCustomers receive a

PDF receipt

2. QUOTE & BOOKCustomer gets a quote (when applicable) and selected

payment type (Card or Cash)

3. DRIVER TRACKINGCustomers can track their drivers

coming to pick them up

4. PAYMENTSCustomers easily pay by

credit card or cash directly - (Works with Taxi Co’s

Merchant account)

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UK #1 phone based directory UK #1 taxi network

White labelled solutions for partners

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iPhone and Android App

Includes 118 customer Referral System

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User refers a friend and gets £5 referral credit when friend books.

On referral , the friend get £5 credit on first booking.

The user gets a token everytime friend books eg £1

The user can user one token per booking moving forward in time.

Logic Image

The 118 referral scheme.

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Give the choice to the users◦ Vehicles

◦ Service levels

Website Integration using ubiCabs Booking Widget

Offer “point to point” car services nationwide

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Branded according to customers requirements

Fast implementation timeBest in class appIf a car company cannot pick up booking, it

can be passed on to others in the network

Potential Product Features for customers

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Integration possible

Instant quote £

Driver location

Real-time update of price, car availability &

locations as well as customer profile.

Dispatch

Customer picked up by Driver

DISPATCH SYSTM

Car company data system, or ubiCabs cloud based data system

In car terminal / PDA

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Everything is already built, it’s a quick win

It’s an additional revenue stream for customers

It will enhance customer experience and convenience

It’s possible via apps (Android or iPhone) as well as website integration

Corporate taxi services bundled into customers business

.

Benefits of adding an NCC app

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customers has a great brand with millions of consumers ubiCabs would like to work together for providing taxi transfers nationwide

ubiCabs has a great website cab booker, which can be rebranded

ubiCabs has fabulous apps which customers can rebrand

ubiCabs takes care of app maintenance and the App would be very quick to market

customers can earn from this new revenue stream

customers as well as having another product to sell, it can provide its Corporate customers with a branded app

ubiCabs can increase the booking channels for customers with any type of solution, including kiosks and integration with external sites

Summary

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Thank you for your attention, for further information.

Email: james.bamford@ubicabs.com

Mobile: 07790 391118

Appendices in the next slides

Next Steps

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Other products: “Call Centre booker”

Web based application for a call centre “booker user”, placing bookings for other people◦ This is especially targeted at

corporate clients and call centres.

◦ The application uses the most recent design patterns to be responsive and be usable on desktop clients as well as tablet (iPad, Android)

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Customer profiling: Passenger Rule Base – Passenger

must use one type of vehicle (car) at a certain time of day. E.g after 9pm.

Reporting – Analyse corporate usage and reduce cost through changing ‘rule base’ policy.

Via PointsMultiple bookings

Corporate Booker

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NFC placed in Poster detailing cabs from club or Bar.

Place phone on Poster.Phone re-populates bar pick-up

address.Quick booking

NFC Booker – Walkabout Pubs

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Works on iPhone and Android phonesIs available for free in the app storeEnables real time tracking and dispatch of jobs

.

Other products: drivers app (Android or iPhone)

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Technology: application architecture

Booking serverPricing, availabilities,

commissions, etc.

Shared servicesScheduling, Messaging

and notifications, E-payments

Integration layer

All solutions are white labeled and will be adapted for corporate accounts

Mobile appsiPhone, Android,

HTML5 mobile web

Desktop web widgetsConsumer and corporate

solutions

Operator consoleOrders, pricing,

resources, reports

Drivers serverManagement and

tracking server

External FMSDA, Diplomat, ThinkFleet

Drivers devicesiPhone and Android drivers applications

More to come, such as: bb app, kiosks, travel

agent booker, etc.

CLO

UD

BAS

ED

PLAT

FORM

BOO

KIN

G

SOLU

TIO

NS

SUPP

LY

SOLU

TIO

NS

Solutions built by external developers

using our platform APIs

Back officeMonitoring, e-

commerce, configuration

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E-COMMERCE

PAPERLESS RECEIPTS

Technology: rich solution via integrations

EMAILS

PUSH NOTIFICATIONS

…

MAPS & ADDRESSES

CLOUD PLATFORM

SMS