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1 FIND YOUR FREEDOM® 1 1 FIND YOUR FREEDOM® 1 1 FIND YOUR FREEDOM® UNITED COUNTRYS LOG CABINS & HOMES PROPERTY REAL ESTATE SOLUTIONS

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Page 1: UC log cabins homes presentation

1 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®

UNITED COUNTRY’S LOG CABINS & HOMESPROPERTY REAL ESTATE SOLUTIONS

Page 2: UC log cabins homes presentation

2 FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEW Innovating real estate since 1925

More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)

The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites

More than 600 offices with over 4,000 associates Largest real estate & auction

company in the U.S.

Page 3: UC log cabins homes presentation

3 FIND YOUR FREEDOM®

U.S. and Global Marketing Campaigns

National Advertising of Properties– Exclusive Catalogs (3)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio

Public Relations

Website Development and Implementation

Advanced Internet Marketing

Search Engine Optimization (SEO)

Lead Generation and Management

#1 Ranked Real Estate Franchise & #19 Overall Franchise (2009 Allstar Franchise Ranking, Allbusiness.com)

Recognized by The Wall Street Journal inthe top 1% of all franchises

Over 85 Years of Innovation and Experience in Marketing Real Estate

UNITED COUNTRY OVERVIEW

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4 FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEW The most comprehensive and

effective real estate marketing system in the U.S.

Conventional sales methods Auction services Proprietary database of over

300,000 buyers of lifestyle properties

Proprietary media assets – 3 real estate lifestyle publications– 1,200+ websites

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5 FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEWListing Data 1,617 Log Cabins & Homes Property Listings $535M Value of Log Cabins & Homes Property Listings 47,514 Log Cabins & Homes Property Acres Listed

Sales Data $57.9M Annual Log Cabins & Homes Property Sales $3.29M Largest Log Cabins & Homes Property Sale $186,201 Average Log Cabins & Homes Property Sale

Buyer Leads 46,976 United Country Log Cabins & Homes Property Leads

Page 6: UC log cabins homes presentation

6 FIND YOUR FREEDOM®

UNITED COUNTRY’S LOG CABINS & HOMES PROPERTY REAL ESTATE GROUP

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8 FIND YOUR FREEDOM®

technology, titlesignage 1031 exchange

on-line print solution

specialty printing

lifestyle media partner

land stewardship and property

marketing

internet optimization agency

land stewardship and property

marketing

on-line auctions

on-line postings

UNITED COUNTRY’S STRATEGICPARTNERS

student leadership

home mortgage

land finance home warranty

agricultural equipment preferred client pricing

equine nutrition

commercial property marketing

national TV and radio marketing

bed & breakfast property marketing

partner

equipment finance

Page 8: UC log cabins homes presentation

9 FIND YOUR FREEDOM®

UNITED COUNTRY’S BLENDED MODEL OF REALESTATE MARKETING

99 FIND YOUR FREEDOM®

Page 9: UC log cabins homes presentation

10 FIND YOUR FREEDOM®

TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average

visit time– 120 million hits per month

• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets

• Extensive advertising on 3rd

party relevant websites

Page 10: UC log cabins homes presentation

11 FIND YOUR FREEDOM®

EXCLUSIVE LOG CABINS & HOMES PROPERTYWEBSITE

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12 FIND YOUR FREEDOM®

SEARCH ENGINE INDEXING AT THE LISTING LEVEL

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13 FIND YOUR FREEDOM®

Objectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC offices

Primary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.

AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES

Page 13: UC log cabins homes presentation

14 FIND YOUR FREEDOM®

United Country's iPhone app allows you to:

– Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.

– Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.

– Find Your Freedom by creating your own search to track property you are dreaming about.

– Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool.

IPHONE APP

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15 FIND YOUR FREEDOM®

OPTIONAL ENHANCED MARKETINGSOLUTIONSSM

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16 FIND YOUR FREEDOM®

PUBLIC RELATIONS

Development of press releases

Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet

Page 16: UC log cabins homes presentation

17 FIND YOUR FREEDOM®

More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs &

Business Bulletin– Advertising on the #1 Country Real Estate website and over 1,100

office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency

– Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers

– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally

Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

VALUE TO OUR CLIENTS

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18 FIND YOUR FREEDOM®

Property Marketing

DifferentiatedClient

Experience

• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

Technology

• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services Geographic Reach

VALUE TO OUR CLIENTS

Page 18: UC log cabins homes presentation

19 FIND YOUR FREEDOM®1919 FIND YOUR FREEDOM®1919 FIND YOUR FREEDOM®

UNITED COUNTRY’S LOG CABINS & HOMESPROPERTY REAL ESTATE SOLUTIONS