uc riverside 2013 recap report
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
UC Riverside Summer Session Print and Online Outreach
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, an Online Editorial
Posting, and Dedicated Emailing were all utilized to promote UC Riverside’s Summer Session program.
• Campus Circle We utilized our free alternative newspaper in L.A. as a
marketing tool to promote UC Riverside’s Summer Sessions 2013 program through print advertising. We also distributed flyers at Campus Circle screening events.
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising A variety of banner ads appeared on our website, campuscircle.com. The banner ads
had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 143,000 unique visitors. Clicks – 2,429.
Banner Advertising Stats Banner advertising appeared on our website, campuscircle.com. The banner ads had a
95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 143,000 unique visitors. Clicks – 2,429.
Dedicated Email – 3X
Delivered to – 25,000 Campus Circle
Members
Newsletter Advertising Weekly for 4 months
Delivered to – 25,000 Campus Circle
Members
UC Riverside Editorial on campuscircle.com
Page Views – 519,000/month Unique Visitors – 143,000/month