ucas media clearing 2018 2018 inventory webinar.pdfanalysing clearing trends understanding trends...
TRANSCRIPT
UCAS Media Clearing 2018
Wednesday 10th January 2018 – 10.30 Start
Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends
UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process
Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning
UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.
Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends
Analysing Clearing Trends
Understanding trends and forecasting the future for clearing based on 2018 trends
Offer making is near — or at— its peak across all tariffgroups, with rates increasingthe most at higher tariffproviders
Conversion rates are on the decline for all tariff groups
Clearing acceptances areincreasing for medium and higher tariff institutions
Higher tariffproviders havediversifiedtheirrecruitment toclearing
More applicants placed through Clearing on day one than in previous years (7,640, +670).
Providers eager to fill spaces?
Clearing more active on day one
Smaller Clearing pool on ARD (-20k).
Acceptances through main scheme Clearing only dropped 1k at day 28.
4% increase in proportion of those free to be placed in Clearing who are placed at day 28.
Clearing recovery in placed applicants
13,640 placed via DTC, an increase of 1,150 from last year.
Who are these applicants?
Why aren’t they applying earlier?
Direct to clearing growing
+9%
Applicants placed through adjustment were up 16%in 2017 through the formal scheme.
Students continue to find a better fit by adjusting to another institution.
Savvy applicants are growing adjustment
Analysing Clearing Trends
Understanding trends and forecasting the future for clearing based on 2018 trends
Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends
UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process
Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning
UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.
UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process
UCAS Media Clearing 2018
Sharing the shape of clearing inventory, what’s new and the booking process
Applicants-focused multiple options, centered around applicants’ needs, deliver better results for
both you and the applicant.
Earlier engagement reaching applicants
without a place at the exact moment that
matters, gives you the edge for conversion.
Increased impact targeting your messages to the applicants most
likely to convert means an improved return on your
investment.
What’s new for Clearing 2018
There have been big developments in the Clearing inventory we’re offering for 2018. This reflects the speed at which the market is changing, both in terms of recruitment challenges and students’ needs for the right information and support quickly.
Improvements
- More inventory, embedded in our unique ucas.com student journey, and driven by user-centred design.
- Industry standard ad sizes across ucas.com reflect our commitment to improving both the client and student experience.
- Increased email send availability means you can convert the right applicants quickly.
Developments
- Results day email exclusivity allows you to benefit from being one of the first to reach verified, unplaced applicants.
- Propensity modelling segmentation using intelligently targeting those most likely to convert based on their profile and your recruitment trends.
Your Booking Journey
Taking in feedback from our clients and our HE Advisory Group, we have made changes to our booking process. You asked us to be clearer, fairer and ensure you have more time to consider and book based on your recruitment position. We took action.
- Clearing inventory released later, once marketing budgets are better defined to empower more effective planning
- Two points of clearing inventory availability, January for brand awareness marketing and May for subject specific activity.
- Fairer selection with a 5 day window for booking submissions and then an independent, random selection process
10th JanuaryWebinar and brochure with everything you need to know
22nd – 26th JanuaryBooking opens, email your form to secure your pledge
30th JanuaryYour client partner will confirm your booking
10th AprilEmail on the details of May inventory release
29th JanuaryIndependent, lottery-based draw system allocated inventory
UCAS Media Clearing 2018
Sharing the shape of clearing inventory, what’s new and the booking process
Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends
UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process
Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning
UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.
Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning
Marketing Inventory
What’s available when, at what cost and the expected results to enable planning
ActionTrack
your display advert in our application tracking system – they see your brand when it’s most
relevant to them.
Researchucas.com
boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing
advice.
ExploreSearch tool
an unprecedented opportunity to segment
right down to an individual subject –
connecting their preference and your offer.
InfluenceEmail & SMS
reaching unplaced applicants with an
influencing communication to
inspire their acquisition.
ActionTrack
your display advert in our application tracking system – they see your brand when it’s most
relevant to them.
Researchucas.com
boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing
advice.
ExploreSearch tool
an unprecedented opportunity to segment
right down to an individual subject –
connecting their preference and your offer.
InfluenceEmail & SMS
reaching unplaced applicants with an
influencing communication to
inspire their acquisition.
ActionTrack
your display advert in our application tracking system – they see your brand when it’s most
relevant to them.
Researchucas.com
boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing
advice.
ExploreSearch tool
an unprecedented opportunity to segment
right down to an individual subject –
connecting their preference and your offer.
InfluenceEmail & SMS
reaching unplaced applicants with an
influencing communication to
inspire their acquisition.
ActionTrack
your display advert in our application tracking system – they see your brand when it’s most
relevant to them.
Researchucas.com
boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing
advice.
ExploreSearch tool
an unprecedented opportunity to segment
right down to an individual subject –
connecting their preference and your offer.
InfluenceEmail & SMS
reaching unplaced applicants with an
influencing communication to
inspire their acquisition.
ActionTrack
your display advert in our application tracking system – they see your brand when it’s most
relevant to them.
Researchucas.com
boost engagement with your brand – your advert integrated with UCAS’ trusted Clearing
advice.
ExploreSearch tool
an unprecedented opportunity to segment
right down to an individual subject –
connecting their preference and your offer.
InfluenceEmail & SMS
reaching unplaced applicants with an
influencing communication to
inspire their acquisition.
Marketing Inventory
What’s available when, at what cost and the expected results to enable planning
Analysing Clearing TrendsUnderstanding trends and forecasting the future for clearing based on 2018 trends
UCAS Media Clearing 2018Sharing the shape of clearing inventory, what’s new and the booking process
Marketing InventoryWhat’s available when, at what cost and the expected results to enable your planning
UCAS Media Clearing 2018Reflecting on past Clearing trends, checking what’s new for 2018 and gaining an exclusive first-look at the UCAS Media Clearing inventory for 2018.
Actions
- Take a thorough look through the brochure that will be with you today and plan what’s the best fit for your clearing recruitment strategy.
- Reach out to your client partner with any questions you have on the marketing inventory, booking process or our recommendations for your success.
- Make sure you get your submission in before 17.00 on Friday 26th January as your commitment to the independent draw.
10th JanuaryWebinar and brochure with everything you need to know
22nd – 26th JanuaryBooking opens, email your form to secure your pledge
30th JanuaryYour client partner will confirm your booking
10th AprilEmail on the details of May inventory release
29th JanuaryIndependent, lottery-based draw system allocated inventory
UCAS Media Clearing 2018