ucd process

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  • Eduardo Oliveira

    www.eduoliveira.com

    eduardo.oliveira@unimelb.edu.au

    talking about

    HCD process @ UniMelb

  • What is Usability?

  • You arrive at the hotel and the receptionist gives you the key to the apartment 755. Which button you press?

  • 40SAMSUNG CONFIDENTIAL Samsung Electronics MSC

    BASIC UI RULES01

    240 x 320 44 x 44

    240 x 400 50 x 50

    480 x 800 96 x 96

    Icon Shadow Recommendations

    Icon Size Guide by Resolution (shadow included)

    The tray icon can be designed freely within the defined size constraints.

    Minimum Touch Area : 35 x 35 pixels

    Photoshop effect //

    35

    35

    Clickable elements must be designed to secure at least the minimum touch area in order to be clicked.

    1-5. COMMON GUIDE1-5-3. Tray Icon, Depth 1 Widget Guide

    Tray icon guide

  • Product Design !

    AND !

    CITY/URBAN/SPACES Design

  • 1010

    Play Street Detour New York City ca. 1916-1920. Image Credit: New York City Municipal Archives

  • REMIX YOUR STREET: STRATEGIES

    15

    Parklets promote a low-cost, easily implementable approach to public space improvement through projects that energize and reinvent the public realm. They help address the desire and need for increased public open space and wider sidewalks.San Francisco Pavement to Parks Website

    2

    3

    1. Mobile Parklet, San Francisco, CA. Credit: CMG Landscape Architects 2. Devils Tooth Parklet, San Francisco, CA. Image Credit: Jordan Lewis3. Hot Tub Parklet, Vancouver, BC. Image Credit: Paul Krueger4. Mission Hill Parklet, Boston, MA. Image Credit: Courtney Sacco

    4

  • 7. . . PEOPLE CAN PLAY IN THE STREETS?

    . . . PEOPLE AND THE ENVIRONMENT ARE HEALTHIER?

    Image Credits: 1. Paul Krueger2. Chris Gahl/Visit Indy

    3. Donald Gunn4. Portland State University

  • REMIX YOUR STREET: STRATEGIES

    21

    Open streets initiatives temporarily close streets to automobile traffic, so that people may use them for walking, bicycling, dancing, playing, and socializing.Openstreetproject.org

    1. Alki Ave Summer Street Event, Seattle, WA. Image Credit: Patrick Robinson, West Seattle Herald2. Beach Street Party, North Adams, MA. Image Credit: Gillian Jones/North Adams Transcript3. Phinney Ridge, Summer Street, Seattle, WA. Image Credit: SDOT2 3

  • REMIX YOUR STREET: STRATEGIES

    35

    1. Madison Square Plaza, New York, NY. Credit: NYCDOT2-3. Before and After, Pearl Street Triangle, Brooklyn, NY. Credit: NYCDOT

    A 2012 New York City Department of Transportation study found that retail sales increased by 172% after a parking triangle on Pearl Street in Brooklyn was converted into a pedestrian plaza. Gehl Architects Website

    2 3

  • IBM Video

  • Usability is a quality attribute that assesses how easy user interfaces are to use. The word "usability" also refers to methods for improving ease-of-use during the

    design process.

    !

    Jakob Nielsen, 2003.

  • Usability is defined by 5 quality components: !

    Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?

    Efficiency: Once users have learned the design, how quickly can they perform tasks?

    Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?

    Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?

    Satisfaction: How pleasant is it to use the design?

  • A key one is utility, which refers to the design's

    functionality: Does it do what users need?

  • User Centred Design (UCD)

  • [UCD video]

  • [Tokyo Video]

    [Connecting]

    [Las Vegas Experience]

  • [Why The Best CEO's Invest in Customer Experience]

  • "We are not actually experts in specific areas. We are experts in the process of how things are designed.

    Tom Kelley

  • [video]

  • What are we going to do?

  • We will have fun with HCD process. We will

    try to DESIGN Melbourne CBD

    GROUND based on pedestrians experience!

  • phase 1

    [without process]

  • small activity!UniMelb!partial process

  • Task 1 Mapping the campus: Each pair of students should explore and design routes in The University of Melbourne based on provided start and end points and based on their own experiences and needs.

  • phase 2

    [with process]

  • big activity!Melbourne CBD!full process

  • Task 2 Designing Melbourne CBD GROUND: Each group of students (teams of four) should DEFINE and DESIGN Melbourne CBD GROUND based on pedestrians movement/experience/walkability/

  • UX Researchers 2 profiles Urban Designers

    user researchuser requirementsideationprototyping (wireframes)user tests!

    ui researchui conceptionideationprototyping(mock-ups)ui [3d models]

    students will work as both profiles in Task 2

  • Studies(and(Research( Idea0on(

    Evalua0on( Prototyping(

    1( 2(3(4(

    USER>CENTERED(DESIGN(

    innovation

    process

    [overview]

  • 1"

    ]"Iden(fy"users"and"inves(gates"how"the"product"can"be"used"and"in"which"circumstances."

    Studies"and"Research"

  • 2"

    Problems"and"opportuni2es"iden2ed"by"research"inspires"solu2ons,"which"is"the"goal"of"this"phase."

    Idea2on"

  • 3"

    By"building"prototypes"it"is"possible"to"iden2fy"limits"and"restric2ons"as"well"as"the"poten2al"of"the"generated"solu2ons."

    Prototyping"

  • 4"

    The"last"step"is"a"valida.on"(in"the"lab"or"in"the"eld)"of"the"prototyped"concepts"with"the"users."

    Evalua.on"

  • some [REAL] cases

  • smartphones!Samsung Smart Apps [desktop]

  • car + mobile devices

  • health

  • taximov

  • tv interface!television menu redesign

  • ux + big data

  • big data

    field research

  • big data

    field research

  • massive volume of data

    deep dive into questions

    big data

    field research

  • massive volume of data

    deep dive into questions

    What? Why?

    big data

    field research

  • massive volume of data

    deep dive into questions

    What? Why?

    big data

    field research

    Find

  • massive volume of data

    deep dive into questions

    What? Why?

    big data

    field research

    FindInvestigate

  • massive volume of data

    deep dive into questions

    What? Why?

    big data

    field research

    Understand

    InvestigateFind

  • massive volume of data

    deep dive into questions

    What? Why?

    big data

    field research

    Understand

    InvestigateFind

  • How we do this?

    Collect Data

    Represent Data Interpret Data

  • How can we DESIGN MELBOURNE CBD GROUND based on PEDESTRIANS

    EXPERIENCE [movement/mobility/needs]?

  • Because we are designing for people

    !

    5 MENTs [at least] are needed!

  • 1 =MENT

  • DiscontentMENT

  • 5 =MENT

  • EngageMENT EmpowerMENT

    TreatMENT CommitMENT

    MoveMENT

  • +1?

  • InvolveMENT

    I Love Melbourne

  • !CITIZENS as active participants

    in the [creative] process

  • Empowerment ("more upload and less download", Claudio Marinho)

  • RESEARCH Phase

  • Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of man, culture and society, and the use of this stock of knowledge to devise new applications."(Wikipedia)

  • Quantitative research Designed to generate accurate and reliable measures that

    allow statistical analysis Appropriate to measure both opinions, attitudes, behaviors

    and preferences Ex: elections: quantify the preference of the electorate

    Qualitative research Has no statistical basis Analyzes profoundly non-measurable data - feelings,

    sensations, perceptions, thoughts, intentions, past behavior, understanding reasons, meanings and motivations - from a certain group of individuals in relation to a specific problem.

    Involves the development and refinement of new ideas. Extract reasoning, new discoveries, ideas and interpretations

    Qualitative vs Quantitative

  • Qualitative vs Quantitative

    !!Example: Election

    Theory: Based on the history of elections in Melbourne

    Hypothesis: If Elena's President popularity in Melbourne is large, then the chance of the mayors with the same political side be elected is great

    Public Target: the voting population in various parts of the city

    Data collection: objective questions "Which candidate Mr/Miss vote for?"

    !Fragmentation of complex relationships in different variables allow the researcher to isolate and test other effects.

    And if leaving Elenas politics side, who wins?

    Interpretation of the data

    Quantitative research

  • !!

    Are generally open

    Originate in the context of the researcher

    Style and interest also influence

    Can describe states or processes

    Assumptions can be confirmed or discovered

    Qualitative research - Questions

    Qualitative vs Quantitative

  • Formulating Questions

    !

    Selecting Plans and Methods

    !

    Data Collecti

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