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UCF Digital Marketing Boot Camp - Powered by Trilogy Education Services Inc. 1UCF Digital Marketing Boot Camp - Powered by Trilogy Education Services Inc.
“Nearly half of businesses (41%) invest more than $500,000 in digital
marketing every year.” - The Manifest, 20181
UCF DIGITAL MARKETING BOOT CAMP CURRICULUM OVERVIEW
The field of marketing is evolving. The rise of the digital economy is transforming how customers
interact with businesses. Marketers are increasingly at the intersection of marketing and
technology, harnessing google ads and google analytics, technical SEO, and CRMs to conduct
The 24-week UCF Digital Marketing Boot Camp is a challenging, part-time program that takes a
multidisciplinary approach to attaining proficiency in marketing strategy, digital advertising, and
modern tools in site analytics and reporting.
Throughout the course, you will gain experience with a host of popular tools and methods such
as campaign development, content marketing, HTML/CSS, MailChimp, and Facebook Insights.
You will also learn how these concepts are leveraged within marketing specializations from social
media strategy to public relations, as well as best practices for using these skills to add value to
UCF Digital Marketing Boot Camp - Powered by Trilogy Education Services Inc. 1
Are you a creative, curious, and ambitious professional looking to break into the
field of Digital Marketing? If so—or if any of the following describes your situation—
enrolling in our Digital Marketing Boot Camp could be a smart career move:
A marketing professional who wants to attain a more technical skill set in
the wake of their organization’s digital transformation.
A business professional, such as a sales representative, account manager,
or project manager, who wants to transition into the marketing sector and
understand how to apply technology skills to marketing.
A tech enthusiast looking to get his/her foot in the door in the world of
A manager who wants to supercharge his/her skill set to better understand
the marketing side of their organization.
Who Is This Program For?
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Students will graduate with a foundation in Digital Marketing, including*:
• Brand Strategy
• Brand Building
• Campaign Development
• Lead Generation
• Conversion Funnels
• Marketing Metrics
• Marketing Optimization
• Product/Market Fit
• Paid/Organic Search
• Google Keyword Planner
• Google Ads
• Audience Building
• Affiliate Marketing
• Display Advertising
• Native Advertising
Web Analytics and Design
• Search Engine Optimization
• Google Analytics
• A/B Testing
• Content Mapping
• Growth Marketing
• Social Media Analytics
• Social Media Platforms
• Topic Clusters and Pillar Pages
• Search Engine Optimization (SEO) for
Email Marketing & Customer
Relationship Management (CRM)
• CRMs like Salesforce
• Reporting and dashboarding software like
*The material covered in this course is subject to change due to market demand.
The Skills Students Will Gain
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Building On The Basics Marketing departments are increasingly leveraging technology so employees
require not only marketing knowledge but technical knowledge to succeed.
That’s why our curriculum is designed to provide you with a deep foundation on
the core technical skills needed to succeed in the field. Throughout the program,
expect to learn brand new skills and be challenged in completing difficult real-
world problems to demonstrate your new abilities. By the program’s end, you will
have a strong professional portfolio showcasing your work.
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Individuals who complete the program will be qualified for a wide
range of roles, including:
Public Relations/ Communications
Social Media Strategist
Search Engine Optimization
Social Media /Specialist
Director of Marketing
Public Relations Manager
Market Research Analyst
Digital Marketing Manager
Real World Application, Real Jobs
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By the time they complete the program, students can expect to be able to:
Understand the principles of traditional marketing
and their application to the digital economy.
Create, communicate, and execute branding
strategy for a variety of business types.
Enact a data-driven marketing strategy using
modern tools to enable continuous improvement.
Analyze product market fit and create a value
proposition for potential customers.
Leverage paid and organic search by using tools
like Google Ads and Google Keyword Planner.
Design a web page using Wordpress and
Conduct Search Engine Optimization, leveraging
tools like Google Trends.
Optimize website traffic using tools like Google
Create a social media strategy to meet key
business goals related to specific target
Automate and optimize your email marketing
using A/B testing, segmentation, and marketing
Use Customer Relationship Management (CRM)
software to track leads, opportunities, and
customers through the marketing lifecycle.
Design marketing reporting with visualization
tools like Tableau.
What Students Will Learn
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Course Structure Over the course of 24 weeks, you’ll attend informative lectures, participate in a variety
of individual and team exercises, and work independently in the classroom and at home.
Homework assignments provide an opportunity to apply what you’ve learned and build
on it. The goal is to give you a comprehensive learning experience and true insight into a
“day in the life” of a Digital Marketing professional.
Your portfolio signals to
employers that you are ready
for primetime! You’ll build a
substantial portfolio of projects
that demonstrate your abilities
across a wide variety
You’ll work on timed in-class
exercises and projects individually
and in teams to put classroom
teachings into practice.
Instructor-led discussions cover
the background, history, and use
new technologies or concepts.
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We’re Here To Help As individuals move up the learning curve, they’re likely to have questions around some
of the concepts covered in class. We’re here to help—through in-person and virtual
office hours, as well as a dedicated #slack channel where students can get assistance
from instructors, support staff, and their fellow classmates. In addition to learning digital
marketing, students will have access to career services that will help them prepare for
technical roles after graduation through resources and activities such as:
Career Content and Practice
Online Career Events With
Soft Skills Training
One-on-One Career Coaching
Database of Customizable Tools
• Multiple Technical Resume
• Creating an Elevator Pitch
• Developing a Bio
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Meeting Employer Expectations It’s a fact: companies care about what a person can do, not what a person says
they can do. For that reason, our curriculum teaches individuals how to apply what
they’ve learned to simulated and lab-based environments. You will be able to talk
to future employers about these projects and showcase them as part of your future
The curriculum emphasizes in-depth exploratory labs, ranging from building a
full-blown company marketing strategy