UCLA ANDERSON EXECUTIVE PROGRAM Management and Leadership Strategies in Today’s Global Economy

Next session:

October 4, 2009 to March 9, 2010

Enroll at UCLAExecEd.com

“ Comprehensive and thought provoking. The diversity in cultural and business backgrounds promoted a great exchange of ideas and perspective… A rewarding experience that I highly recommend.”

— Charlie Wilhelm, President and Chief Operating Officer, Karl Storz Endoscopy-America, Inc.

Your executive trajectory starts here.

Gain the essential frameworks you need to lead your organization and enhance your career. Our general management certificate program delivers executive-level strategies that span the enterprise and the globe.

Driven by real-world applicability, the UCLA Anderson Executive Program will give you the foresight and depth to make strategically sound decisions for your enterprise, boosting your ability to lead in an increasingly complex and volatile global economy.

You will learn from faculty ranked #1 for Intellectual Capital by BusinessWeek. You will work with an executive coach to clarify and amplify your career goals and the best strategies to achieve them.

And you will be prepared to drive meaningful change.

The UCLA Anderson Executive Program is intense, fun and extremely useful. The faculty, widely acclaimed and in demand, consult to leading companies around the globe on the challenges you face. The participants—your peers—are dynamic, forward-thinking business leaders who seek innovative, fact-based management strategies and tools to guide their organizations and advance their careers. The experience—global, integrative, encompassing—is nothing short of transformative.

Considered by many as a practical alternative to an MBA, the UCLA Anderson Executive Program broadens the thinking and deepens the leadership capacity of managers from a diverse set of organizations around the world.

This intensive management curriculum unfolds in a convenient, weekly format. You will take away the latest thinking about key management challenges and hone the business acumen required to make prudent, game-changing decisions in today’s economy.

You will also join a lively cohort of UCLA Anderson alumni—high-achieving leaders from premier organizations in nearly every industry who share ideas, attack challenges and forge new opportunities.

The UCLA Anderson Executive Program emphasizes strategic thinking, instilling the critical, global perspectives you need to lead and compete effectively. You will gain practical knowledge of all key areas and functions across your enterprise to better realize competitive advantage and strengths.

You’ll gain a greater ability to analyze expenditures and investment, devise strategic business models and make informed, strategically sound decisions. The result: greater value and competitive advantage for your business, and new horizons for you as a catalyst for success.

DRIVE POSITIVE CHANGE

CHALLENGE YOURSELF

READY FOR THE NEXT STEP UP?

Key Takeaways and BenefitsThis is an intensely practical, hands-on experience, built to drive sustained impact in your organization, across your enterprise and throughout your career. Combining research-based expertise and real- world experience, UCLA Anderson faculty deliver approaches and frameworks you can apply immediately and as your responsibilities increase.

You will be immersed in strategies for more effective leadership and management, including problem solving, team building and change manage-ment skills. Your knowledge base will expand with proven and timely tactics for immediate and long-term organizational impact. A deeper understanding of your organization’s key areas will emerge, so you can better coordinate disparate activities and functions, find ways to challenge organizational paradigms and creatively implement change.

As both a team leader and team member, you will hone your ability to integrate differing opinions and personalities for positive outcomes. And in so doing, you will learn from your peers, forging a network of high-caliber managers from a variety of industries, functions and organizations with unique insight into how to meet and beat your business challenges.

Personalize Your Program with Executive CoachingAn executive coach will help you clarify and refine your educational and career goals, and form an action plan to achieve them.

Earn a Certificate in General ManagementThrough this program you will earn a Certificate in General Management from the UCLA Anderson School of Management.

Who Should Attend?The UCLA Anderson Executive Program is built for rising leaders with several years of management experience, and who direct specific functional areas of a dynamic enterprise. Many global concerns rely on the program to prepare candidates for general management positions. Established entrepreneurs and other professionals rely on the program to expand their ability to take their businesses to the next level of success.

Typical Class By AgeTypical Class By Position Typical Class By Industry

Areas of EmphasisIntegrated throughout the program are these areas of emphasis:

Strategic LeadershipAnalyze leadership styles—yours and those of highly successful leaders—to bootstrap your capabilities.

Strategies to Create ValueExamine the impact of value creation and migration on the long-term success of the enterprise, and understand how to calculate and predict value trends to devise highly competitive strategies.

Economics for Optimal Decision MakingExplore managerial (micro) economics and the use of this science to make strategically sound pricing and managerial decisions.

Strategic MarketingDevelop a strong foundation for taking decisive action to build brand and customer equity, “right price” your products, allocate marketing resources and develop powerful marketing plans.

Strategic Financial Decision MakingExamine financial and managerial accounting, including investment analysis, to oversee financial strategies and make better choices.

Managing the CorporationAcquire strategies applicable to specific areas such as operations management, human resource management and decoding financial statements in the age of Sarbanes-Oxley.

Global Strategy and EconomicsUnderstand the influence of global trends and conditions on the enterprise so you can address business challenges and opportunities proactively. Topics include competitive and global strategy, international negotiations and behavior, and global economics.

Influencing Behavior and Leading ChangeLearn to implement the viewpoints and strategies acquired in the program to become a change agent in your organization. Topics include creativity and innovation, communicating for high impact and change management. For information on program sessions and faculty, please visit www.execed.anderson.ucla.edu.

Integrative Case CompetitionAs a capstone to the program, the Integrative Case Competition enables participants to synthesize program teachings in a real-world context. Using a live case and applying program concepts, small teams analyze a complex, pressing situation to develop an overarching strategy to resolve it. Your team will present findings and recommendations to faculty judges who select the winning team.

Manager, 36%

Executive Vice President, 3%Professional, 6%Vice President, 13%

Director, 24%

President or CEO, 18%

40–49, 54%

30–39, 29%

Over 50, 14%

Below 30, 3%

Media/Entertainment, 8%Banking/Finance, 8%

Building/Construction, 8%

Energy/Transportation, 7%Professional Services, 7%Consumer Products, 6%Real Estate, 3%Other, 3%

Aerospace/Aviation, 17%

Education/Government/

Non-profit, 12%

Medical/Healthcare, 11%

Technology/Communications,

10%

Executive Education, UCLA Anderson School of Management

110 Westwood Plaza, A101D, Los Angeles, CA 90095-1464

phone 310.825.2001 fax 310.206.7539

About UCLAOne of the top 10 research universities in the United States, UCLA also is the nation’s most popular university. It enrolls 37,500 students annually and boasts a faculty that includes five Nobel Laureates and nine winners of the National Medal of Science.

UCLA Anderson School of ManagementEstablished in 1935, the UCLA Anderson School of Management has built a reputation as a leader in globally focused management education, the uses and study of advanced technologies in business and management, and entrepreneurship as cornerstones of today’s extraordinary business opportunities. The renowned UCLA Anderson Executive Program has been helping leaders emerge since 1954.

Program Format and FeesThe UCLA Anderson Executive Program consists of two semesters, each beginning with a mandatory on-campus immersion session. This allows you to free yourself from everyday distractions so you can better absorb the broad perspectives that will guide your career trajectory.

ScheduleSessions meet one evening each week (Monday or Tuesday) from 2:00 p.m.–9:00 p.m., with dinner provided.

Lectures, discussions, group exercises and case study analyses ensure effective learning. Dinner presentations by classmates and learning group sessions enable participants to relate classroom concepts to their individual businesses. There are ample opportunities for discussion with faculty and networking with executive participants. Pre-assigned readings and case study analyses typically require some hours per week in addition to class time.

The fee of $16,995 includes tuition, books, materials, campus parking and dinner on session nights, your graduation ceremony, and two sessions from the UCLA Executive Series.

ENROLLMENT & INFORMATION

310.825.2001Innovate@UCLAExecEd.com or www..UCLAExecEd.com