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Designing EntrepreneurshipUCLA DMA 160 STU 2MW 9-12

Monday, July 16, 2012

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What is entrepreneurship?How did I become an entrepreneur?Where / when / how do ideas happen?Introducing project 01

what we will cover:


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Introduction!

welcome toDESMA 160 STU2


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Entrepreneurship& Innovation

week 01:


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ContemporaryMethodologies

week 02:


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Business PracticesGuest: Terry Lee Stone

week 03:


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Diegetic Innovation& Fictional Entrepreneurship

week 04:


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Independent Research& Experimentation

week 05-06:


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~ elevator pitch~ casual format~ written proposal~ pecha kucha

presentations:


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what we will cover:


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entrepreneurshipinnovation

business

123

key terms.


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innovation123

key terms.


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innovation123

key terms.

the thing.


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entrepreneurship123

key terms.


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entrepreneurship123

key terms.

the thing, brought to market.


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business123

key terms.


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business123

key terms.

growing the thing.


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PRESENT CONDITION

PAST EXPERIENCE

ENTREPRENEURSHIP


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P R E S E

N T C O N D

I T I O N

P A S T E X P E R I E N C E

ENTREPRENEURSHIP


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INNOVATION ENTREPRENEURSHIP GROWTH


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GROWTH

INNOVATION

ENTREPRENEURSHIP


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(brief) history ofentrepreneurship

context.


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categories ofentrepreneurship

what?


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serialsocial

lifestyle123

primary categories.


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social123

primary categories.


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serial123

primary categories.


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lifestyle

123

primary categories.


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questions?

pause.


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what we will cover:


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1993


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me 1993


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1999


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1999

me


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1999

businesspartner

me


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2005rst pro-bono client


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2008

internships


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nancial gain


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giving

nancial gain


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what sells


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what sells

whats beautiful


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. .

)

sad.


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the social designindustry isnt social.

context.


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yikes.

$7,600,000,000.00


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clean water

$1.00


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clean water

nutritious food$1.00


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clean water

nutritious foodhealthcare$1.00


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clean water

nutritious foodhealthcare

education$1.00


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imagine...


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$7,600,000,000.00

a spare


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what if...


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$7,600,000,000.00

lower...


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$7,600,000.00

lower...


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$7,600.00

lower...


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$76.00

lower...


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$0

lower...


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designersarent evil.

but dont worry.


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How can service-oriented businessgive without getting from those wededicate our e fforts toward helping?What if a design studio could thrivefrom giving services away for free?


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What would a very nicedesign studio look like?


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save theworld.

mission.


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save theworld.change theindustry.

mission.


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Change the design industrythrough disruptive innovationand authentic intention.

motto.


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100%for free


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Certain to fail

Not sustainable

EstimatedRevenue:$0.00


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. .

)

sad.


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FOR-PROFITCORPORATION


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NON-PROFITORGANIZATION


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is a global design, business,and innovation consultancy that dedicates over 50 % ofits e ff orts toward pro-bonoservices.

verynice.


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stats.


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$350,000pro bono equivalent.


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$350,000

$7,600,000,000math.


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$350,000

$7,600,000,000

$7,599,650,000

math.


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Decks for Parks1

case studies.


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United Way: The Merced Project2

case studies.


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Better 4 You3

case studies.


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The United Nations4

case studies.


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Youth Leadership America 5

case studies.


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questions?

pause.


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15 min break.

pause.


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what we will cover:


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observationitch

accident

123

where.


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itch123

where.


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observation123

where.


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accident

123

where.


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when do ideas take place?

when.


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when.


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when.


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how are ideasexecuted?

how.


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design-thinking

how.


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lean

how.


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outsider

how.


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anentrepreneurialstroll

project 01.


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Start a business on your way home?

project 01.


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walk 200 steps, take note of a non-living thing

project 01.


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walk 200 steps, take note of a non-living thingthis is your product

project 01.


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walk 200 steps, take note of a living thing

project 01.


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walk 200 steps, take note of a living thingthis is your market

project 01.


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walk 200 steps, take note of the space you are in

project 01.


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walk 200 steps, take note of the space you are inthis is your location or industry

project 01.


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non-living thing

project 01.


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living thing

project 01.


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space

project 01.


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My company sells park benchesfor dogs at railroad stations.

project 01.


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project 01.


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project 01.


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project 01.


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questions?

before we go.


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Matthew Manos

@[email protected]
mailto:[email protected]:[email protected]

ucla lecture 20120625

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