ucommerce marketing foundation - xmas edition

19
UCOMMERCE MARKETING FOUNDATION Webinar

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uCommerce Marketing Foundation presentation - What is it and how do you use it, along with 7 tips on How to boost your Christmas sales using the Marketing Foundation.

TRANSCRIPT

Page 1: uCommerce Marketing Foundation - Xmas Edition

UCOMMERCE MARKETING FOUNDATION

Webinar

Page 2: uCommerce Marketing Foundation - Xmas Edition

Product Information

ManagementCatalog

Management

Multi Channel Foundation

Web Content Management

Social Commerce

Order Management

Marketing Foundatio

n

Integration

Search Engine Optimization

CORE

FUNCTIONALITIES

UCOMMERCE CORE FUNCTIONALITIES

Page 3: uCommerce Marketing Foundation - Xmas Edition

AGENDA

Introduction

Marketing Foundation Explained: Advertise – Act – Award

Practical Examples:- Free Shipping for orders over X amount- Discount Items / Reduced prices- Product Bundles- Promo Codes

7 Ideas on How to Kick Start the Christmas Season(Some coding required)

Page 4: uCommerce Marketing Foundation - Xmas Edition

ABOUT SØREN SPROGØ

Page 5: uCommerce Marketing Foundation - Xmas Edition

THE THREE A’S

Marketing Foundation Explained

Advertise – Act – Award

Page 6: uCommerce Marketing Foundation - Xmas Edition

DEMO

Free Shipping for orders over X amount

Discount Items / Reduced prices

Product Bundles

Promo Codes

…find more examples on our YouTube channel

Page 7: uCommerce Marketing Foundation - Xmas Edition

FREE SHIPPING

Page 8: uCommerce Marketing Foundation - Xmas Edition

DISCOUNT ITEMS

Page 9: uCommerce Marketing Foundation - Xmas Edition

PRODUCT BUNDLES

Page 10: uCommerce Marketing Foundation - Xmas Edition

PROMO CODES

Page 11: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

Page 12: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#1:

Identify customers who hasn’t bought in 6 month.

Make a 10% off, time limited discount code.

Snail Mail a Christmas card with the discount code to those customers.

Page 13: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#2:

Do a Flash Sale / Popup Sale on specific items or categories.

“Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”

Page 14: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#3:

Do an automatic Xmas Calendar.

Plan a discount on a specific item eachday until Christmas.

Page 15: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#4:

Christmas Themed Product Bundles

“Buy these two items and we’ll addSome cute Xmas Antlers to your orderfor free!”

Page 16: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#5:

Add a time limited banner to your site advertisingwhen’s the last shipping date before Christmas.Or other typical customer service Xmas questions.

Have the same campaign add “Free Gift Wrapping”to all orders and automatically expire on December 2x.

Page 17: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#6:

Discount codes are brilliant for offline marketing!

Page 18: uCommerce Marketing Foundation - Xmas Edition

7 IDEAS FOR XMAS

#7:

Identify blogs / websites sending you traffic & orders to you.(Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions)

Generate a time limited 10% off discount code for each site.

Mail it to the site owner with a “Thank you”-note.Do a PS saying he/she’s welcome to share it with the readers.

The Discount Code will expire, but the link you get will most likely last forever!

Page 19: uCommerce Marketing Foundation - Xmas Edition

NEWSLETTERTWITTERYOUTUBEGOOGLE+

www.ucommerce.net

@ucommerce

youtube.com/user/uCommerceNET

uCommerce.net