ucommerce marketing foundation - xmas edition
DESCRIPTION
uCommerce Marketing Foundation presentation - What is it and how do you use it, along with 7 tips on How to boost your Christmas sales using the Marketing Foundation.TRANSCRIPT
UCOMMERCE MARKETING FOUNDATION
Webinar
Product Information
ManagementCatalog
Management
Multi Channel Foundation
Web Content Management
Social Commerce
Order Management
Marketing Foundatio
n
Integration
Search Engine Optimization
CORE
FUNCTIONALITIES
UCOMMERCE CORE FUNCTIONALITIES
AGENDA
Introduction
Marketing Foundation Explained: Advertise – Act – Award
Practical Examples:- Free Shipping for orders over X amount- Discount Items / Reduced prices- Product Bundles- Promo Codes
7 Ideas on How to Kick Start the Christmas Season(Some coding required)
ABOUT SØREN SPROGØ
THE THREE A’S
Marketing Foundation Explained
Advertise – Act – Award
DEMO
Free Shipping for orders over X amount
Discount Items / Reduced prices
Product Bundles
Promo Codes
…find more examples on our YouTube channel
FREE SHIPPING
DISCOUNT ITEMS
PRODUCT BUNDLES
PROMO CODES
7 IDEAS FOR XMAS
7 IDEAS FOR XMAS
#1:
Identify customers who hasn’t bought in 6 month.
Make a 10% off, time limited discount code.
Snail Mail a Christmas card with the discount code to those customers.
7 IDEAS FOR XMAS
#2:
Do a Flash Sale / Popup Sale on specific items or categories.
“Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”
7 IDEAS FOR XMAS
#3:
Do an automatic Xmas Calendar.
Plan a discount on a specific item eachday until Christmas.
7 IDEAS FOR XMAS
#4:
Christmas Themed Product Bundles
“Buy these two items and we’ll addSome cute Xmas Antlers to your orderfor free!”
7 IDEAS FOR XMAS
#5:
Add a time limited banner to your site advertisingwhen’s the last shipping date before Christmas.Or other typical customer service Xmas questions.
Have the same campaign add “Free Gift Wrapping”to all orders and automatically expire on December 2x.
7 IDEAS FOR XMAS
#6:
Discount codes are brilliant for offline marketing!
7 IDEAS FOR XMAS
#7:
Identify blogs / websites sending you traffic & orders to you.(Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions)
Generate a time limited 10% off discount code for each site.
Mail it to the site owner with a “Thank you”-note.Do a PS saying he/she’s welcome to share it with the readers.
The Discount Code will expire, but the link you get will most likely last forever!
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