Dialogue  through  Design

A  Danish-­‐Moroccan  empowerment  project

Dialogue  through  DesignA  Danish-­‐Moroccan  empowerment  project

Text  and  content:Sine  Stenbek  Andersen

Foto:Sine  Stenbek  Andersen

Marie  Hugsted

Anja  Phigalt  

Layout:Maria  Albertsen

Print:April  2012,  Kunstakademiets  Designskole

Dialogue  through  designA  Danish-­‐Moroccan  empowerment  project

Since  2008  The  Royal  Danish  Academy  School  of  Design  has  been  engaged  in  a  development  project  in  

women  based  in  Marrakech.    

The  project  is  a  part  of  the  Danish-­‐Arab  Partnership  Program  under  the  auspices  of  the  Danish  Ministry  

 

Made  in  Morocco

learning  process  and  dialogue.

 

Dialogue  and  Workshops

Workshop  sessions  are  a  focal  

Danish  designers.  

related  to  design.  Through  common  

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a  sustainable  way.  

culture  are  an  important  part  of  the  

The  workshops  are  a  forum  for  

exchange  of  know-­‐how  and  methods  

The  aim  is  that  the  Moroccan  women  

Drawing  as  design  tool

Sketching  and  drawing  are  important  

parts  of  the  common  design  work.  

Drawing  is  an  important  tool  and  

process  of  product  development.

becomes  a  useful  source  for  com-­‐

to  transfer  the  message,  beyond  the  

language  barrier.

design  students  have  been  sketching  in  

-­‐

in  the  near  surroundings.  The  sketches  

the  further  product  development.

Design  and  product  development

learning  how  to  design  step-­‐by-­‐step  

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product  types.

Design  becomes  a  tool  for  empower-­‐

with  tools  to  innovate  and  argue  for  

Joint  development  of  new  products  is  

process.  The  product  development  is  

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lenged  to  use  their  skills  in  new  ways,  

new  design  and  in  general  be  able  to  

made  in  

morocco

Made  in  Morocco

Made  in  Morocco

and  produced  by  Moroccan  women  

The  Royal  Danish  Academy  School  of  

outcome  of  many  common  workshop  

shops  in  Denmark  and  Morocco.

and  design  thinking.

Danish-­‐Moroccan  exchange,  and  is  an  

Training  of  trainers:  Leadership

The  Royal  Danish  Academy  School  of  

role  models,  who  can  inspire  and  train  

other  women  in  their  network.

Through  role-­‐plays  the  women  also  

how  to  present  their  products  in  a  

women  experience  and  learn  how  to  

manage  their  every  day  work  through  

work,  how  to  communicate  well,  how  

Training  of  trainers

Through  regular  trainings,  women  from  

Made  in  Morocco  items.

The  women  all  have  various  skills  and  

each  other  and  build  the  capacity  for  

Networking  and  sharing  experience

Networking  and  exchanging  with  

colleagues  and  people  from  other  

The  design  students  as  well  as  the  

and  seminars  and  are  happy  to  share  

which  is  based  in  Damascus.  It  was  

rewarding  to  exchange  experience  

with  the  Syrian  women.  

their  experiences  by  talks  and  presen-­‐

from  Morocco  has  visited  Denmark  and  

promote  and  sell  their  products.  It  is  

an  important  part  of  the  project  that  

the  women  get  experience  with  the  

commercial  world  and  learn  how  to  

recently  The  Danish  Design  School  

brought  the  products  to  Formland  Design  Fair  in  Denmark.  

Riad  Art  Expo  

present  their  products  and  handle  

The  commercial  experience  has  been  

Marrakech.

Empowerment

The  goal  of  the  project  is  to  empower  

to  handle  all  steps  in  the  process  of  

new  ideas,  develop  a  design,  make  

prototypes,  buy  materials  on  the  

market,  chose  colours,  organise  

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nicate  the  value  of  their  products,  

Group  photoes

Throughout  the  project  several  groups  

of  Danish  and  Moroccan  design  students