ufi asia seminar - taipei 2010 - peter macgillivray
DESCRIPTION
Innovating to keep events strong by: Peter MacGillivray, Vice President of Events & Communications, Speciality Equipment Market Association (SEMA), USATRANSCRIPT
Peter MacGillivrayPeter MacGillivrayS p e c I a l t y E q u I p m e n t M a r k e t A s s o c S p e c I a l t y E q u I p m e n t M a r k e t A s s o c i a t i o n i a t i o n
“Before the proliferation of the Internet, the way people found out about new products
was at trade shows. Now with the world wide web, people can sit in their homes or offices
and see what is new each and every day.”
Source ‐
CNET
“Trade shows aren't even necessary anymore. What changed? Well, the internet.”
Source ‐
The StrettaProcedure
(blog)
“It's true; we enjoy
chatting with folks and meeting fellow marketers at trade shows, but
as a marketing channel it's incredibly ineffective.”
Source ‐
Hubspot
Company Announcement
“Communications Media aren’t replaced, they are just added to each other, face to face
contact is essential to business buying and selling, and in a world of media proliferation,
integrated marketing communications is the key to success. “
Source ‐
Ruth Stevens Trade Show and Event Marketing
QUESTIONS?QUESTIONS?
