ufone assignemnt

Ufone (Tum He Tou Hoo) By: Cyberkhan & Co.

MMOBILEOBILE P PHONEHONE

The mobile phone or mobile, also called a wireless, cellular phone, cell phone. Cell or hand phone (HP), is a long-range portable electronic device used for mobile communication that uses a network of specialized base stations known as cell sites. In addition to the standard voice function of a telephone, current mobile phones can support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell sites), which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones).

MMANUFACTURERSANUFACTURERS Nokia is currently the world's largest manufacturer of mobile phones, with a global device market share of approximately 40% in Q4 of 2007. Other major mobile phone manufacturers (in order of Market share) include Samsung (14%), Motorola (12%), Sony Ericsson (9%) and LG Mobile (7%). These manufacturers account for over 80% of all mobile phones sold and produce phones for sale in most countries.

Other manufacturers include Apple Inc., Audiovox (now UTStarcom), Benefon, BenQ-Siemens, High Tech Computer Corporation (HTC), Fujitsu, Kyocera, Mitsubishi Electric,

NEC, Neonode, Panasonic (Matsushita Electric), Pantech Curitel, Philips, Research In Motion, Sagem, Sanyo, Sharp, Siemens, Sierra Wireless, SK Teletech, Sonim Technologies, T&A Alcatel, and Toshiba. There are also specialist communication systems related to (but distinct from) mobile phones.

In addition to the barracuda phone, Nokia also launched several entry-level fashion phones, including cameras and FM radio. This is in contrast to the past when most phone manufacturers have offered basic phones into India, with very little functionality.

Nokia has managed to grow its world-wide share of the mobile phone market to 36% over recent quarters by targeting markets such as India and China, where mobile penetration is fairly low at 13% and 35% respectively. India has more than 166 million mobile subscribers and this is growing rapidly.

University // ~ 1 of 51 ~ // Submitted to:


“India is very important to Nokia and to the global mobile communications industry as a whole,” said Soren Petersen, senior vice president for Nokia’s Mobile Phones unit said in a statement.

MMOBILEOBILE N NETWORKETWORK O OPERATORPERATOR A mobile network operator (MNO), also known as carriage service provider (CSP), wireless service provider, wireless carrier, mobile phone operator, or cellular company, is a telephone company that provides services for mobile phone subscribers.

The process of becoming a mobile network operator within a country usually begins by acquiring a radio spectrum license from the government. The precise spectrum obtained does depend on the type of mobile phone technology the operator intends to deploy. For example, a Global System for Mobile Communications (GSM) network will require a GSM frequency range.

The government may allocate spectrum using whichever method it chooses, although the most common method is an auction. Recent allocation of 3G and WiMax licenses in Europe has been auctioned.

GGLOBALLOBAL T TELECOMELECOM M MARKETARKET

1 1 BILLIONBILLION CELLCELL PHONESPHONES SOLDSOLD ININ 2007 2007 Based on the market research released by Gartner, in 2007 the mobile phone market registered more than 1.15 billion units sold. This is more than 16% increase compared to 2006 (990.9 million units sold). The developing markets (China, India and others) played a great role in boosting the numbers. In the developed countries, such as the US, Canada, Germany, France etc., most of the consumers already had their phones, but were looking for replacements with better functionality (hi-res cameras, TV support, GPS, etc.).

The leader in sales for 2007 is Nokia with 435 million units sold. In Q4, the Finnish company managed to gain 40% of the market share, but it will still need to stabilize its positions in the US. Perhaps it should try to offer some of its N-series with a service by one of the major wireless players on the mainland.

Company2007Sales

2007Market Share (%)

2006Sales

2006Market

Share (%)

Nokia 435,453.1 37.8 344,915.9 34.8

Motorola 164,307.0 14.3 209,250.9 21.1

Samsung 154,540.7 13.4 116,480.1 11.8

Sony Ericsson 101,358.4 8.8 73,641.6 7.4



LG 78,576.3 6.8 61,986.0 6.3

Others 218,604.3 18.9 184,588.0 18.6

TOTAL 1,152,839.8 100.0 990,862.5 100.0



TTELECOMELECOM M MARKETARKET ININ P PAKISTANAKISTAN::

Foreign investments play a vital role to explore new venues of progress and for the improvement and development of the contemporary economies. Foreign investment has a direct relationship with the stability of political and economical situation of a country. In other words, development of new projects by foreign investors symbolizes a stable and reliable economical structure. Current status of Pakistan is an example of the same situation. During last five years, implementation of ongoing economical policies has not only resulted into strengthened economy but Pakistan has also been able to improve its economic standing in the international arena. Under the leadership of General Pervez Musharraf our economy has

come a long way of development with clearly visible and assessable benefits. Mr. Shaukat Aziz initiated the present free and trade friendly investment policy five years back as the Minister of Finance and now as he has assumed his responsibilities as Prime Minister of Pakistan, we look forward for a more conducive trade and commercial environment and Pakistan having a more viable and dynamic economy. Currently, telecom sector is regarded as a sector where local and foreign investment rate has been highest. During last two years higher growth of this sector has set the course for a profitable business for investors and perpetual convenience for consumers. With the coming of new companies in this sector consumers are enjoying more facilities and accessibility. Healthy competitive

environment of the cellular mobile phone sector has a very positive impact over the market. With the enactment of Deregulation policy, Pakistan Telecommunication Authority was assigned the job of its implementation. Thus after a transparent bidding process licenses have been issued to two new international cellular mobile phone companies including Telenor of Norway and Alwarid of UAE. Both of these companies have paid an amount of $ 291 Million



and an investment of more than Rs. 2 Billion is expected over the next few months. Recently, an amount of more than Rs. 14 Billion has been invested in this sector through the issuance of the licenses for Long Distance International (LDI), Fixed Local Loop (FLL) and Wireless Local Loop (WLL) and a large number of reputed national and international companies participated in the auction for Wireless Local Loop. Pakistan Telecommunication Authority has successfully completed the first phase of telecom deregulation through a transparent and well-defined regime. During this phase total 265 licenses were issued including 12 LDI, 73 FLL and 180 WLL licenses. Now, as different companies have obtained their licenses, PTA in now making its best efforts to ensure that licensees may start their businesses as soon as possible so that a larger number of population may benefit from these modern sources of communication and particularly residents of rural and far-flung areas might be able to take the advantage of these state-of-the-art communication and information services. Keeping in view the significant number of companies having licensed, it may be presumed that the entry of these companies will lead to a highly competitive market with an outcome of wide range of choice for customers. Similarly this huge investment will also create countless job opportunities.

MMOBILEOBILE P PHONEHONE I IMPORTMPORT U UPP 6 T 6 TIMESIMES I INN 3 3 YEARSYEARS ININ P PAKISTANAKISTAN

As reported by The News, the import of mobile phones in Pakistan has increased almost six times over the last three years. This is alarming because it causes huge drain on foreign reserves and deprives Pakistan of the economic benefits of

telecom growth. One wonders why have we not come up with any alternatives yet? I find it completely unacceptable and a failure on the part of Pakistan government.



MMOBILEOBILE PHONESPHONES TAKETAKE OFFOFF ININ P PAKISTANAKISTAN From the ITU World Telecom Indicators database:

Year Population Fixed LinesMobile

Subscribers

Total telephone

subscribers subscribers

1990 112,400,000 843,346 2,000 845,3461991 115,770,000 1,116,113 8,500 1,124,6131992 119,230,000 1,243,569 13,500 1,257,0691993 122,802,000 1,528,470 16,000 1,544,4701994 126,470,000 1,830,000 24,662 1,854,6621995 127,480,000 2,127,344 40,964 2,168,3081996 128,500,000 2,376,786 68,038 2,444,8241997 129,500,000 2,557,619 135,027 2,692,6461998 132,352,280 2,756,127 206,908 2,963,0351999 135,630,000 2,986,107 278,830 3,264,9372000 138,988,992 3,053,460 349,460 3,402,9202001 142,431,008 3,252,000 812,000 4,064,0002002 145,960,000 3,655,474 1,238,602 4,894,0762003 149,576,400 3,982,781 2,624,799 6,607,580

During July-November 2006 of last year, mobile phones worth $294.7 million were imported in the country as compared to $51.3 million during the same period in 2003.

PPAKISTANAKISTAN T TELECOMMUNICATIONELECOMMUNICATION A AUTHORITYUTHORITY Pakistan Telecommunication Authority (PTA) is Pakistani government agency responsible for regulating telecommunications in Pakistan. Headquartered in Islamabad, PTA also has regional offices located in Karachi, Lahore, Peshawar, Quetta and Rawalpindi.

RRESPONSIBILITIESESPONSIBILITIES OFOF A AUTHORITYUTHORITY In exercising its functions and powers under the Act, the authority ensures:Rights of licensees are duly protected. All of its decisions and determinations are made promptly, in an open equitable, non discriminatory, consistent and transparent manner. All applications made to it are disposed of expeditiously; the persons affected by its decisions or determination are given a due notice thereof and provided with an opportunity of being heard. It encourages, except subject to the exclusive right of the company in basic telephone service, fair competition in the telecommunication sector. The interest of users of telecommunication services are duly safeguarded and protected.



CCELLELL P PHONEHONE U USERSSERS ININ P PAKISTANAKISTAN P PREFERREFER S STYLETYLE OVEROVER FFEATURESEATURES

A latest study conducted by Nokia pointed out that the people in Pakistan prefer style more than the need of being connected. The study says that the new devices combined with a attractive fold design with quick cover keys is bringing out substance to style, which is more acceptable in Pakistan as compared to other markets in the region of Asia and Asia Pacific. The study said that for innovation-conscious users ‘we need to offer intelligent and entertaining multimedia functionality in an easy to use, ultra slim package’.

Talking to The Nation regarding the study and cell phone users’ preference for Nokia in Pakistan, Tomi Paatsila, Vice President of Mobile Phones Sales and Market Operations for Nokia in the Middle East and Africa said that the users in Pakistan had surpassed others in the demand for innovation in technology.

He said that the cell phone users in Pakistan were involved more in style, which was beyond their expectations. He said the users in Pakistan needed style and design more than other features.

He said that Nokia was considering of doubling its investment in Pakistan looking at the response. He said that Nokia has conducted a comprehensive and detailed study of mobile phone users and Pakistani users have surpassed their forecast in the market which will be over 3 billion subscribers by 2008.

Tomi said that youngsters demanded innovation in multimedia computer that brings the complete experience to a sleeker body. He said that Nokia has created a very eye-catching device using premium materials to enclose world-class features and experiences.



TTHEHE INCREDIBLEINCREDIBLE GROWTHGROWTH OFOF MOBILEMOBILE PHONEPHONE SERVICESERVICE ININ P PAKISTANAKISTAN

Incredible things are happening in Pakistan. Mobile phone subscribers grew from 2.4M in 12/2003 to 5M in 12/2004. That’s impressive, but going from 5M to 18M subscribers in the first 10 months of 2005 is incredible! Since telecom has a strong positive impact on productivity (exceeding that of roads, electricity and even education), I wanted to understand what had triggered this growth. The answer appears to be three things: increased competition reduced restrictions on foreign direct investment (FDI) and reduced taxes, especially on service activation.

Mobile phone service was introduced in 1990, with two operators but heavily regulated and taxed. Service was blocked completely in some cities at some times to prevent terrorists from using cell phones. Things gradually began to change after a new telecom act in late 1996. As a result, when Imran visited in 1998, service was back on everywhere, but his brother didn't feel any need to have a mobile phone.

By 2001 there were four operators in the market (with the PTT entering the mobile market at the beginning of the year under the brand name UFONE) and the activation tax was down to Rs. 5000 (~US $85). Things started to accelerate. By the end of 2002 there were 1.2M mobile subscribers.

It appears the real changes happened in 2004. First, in April the government granted two more licenses. Telenor won one of those licenses, built a network and launched services in February 2005. Warid won the other, launching services in April 2005. Second, in June 2004 the government abolished the remaining restrictions on foreign direct investment permitting foreign investors to retain 100% equity in their investments. And third, they dropped the activation tax to Rs. 500 (~ $ 8). Clearly, the two new operators coming on line in early 2005 have caused a lot of market activity, but their network build out was helped by the largest annual foreign direct investment that Pakistan has ever seen.

Finally, the cost of acquiring service has fallen below a critical breakpoint, in part by the reduction in activation fees and in part by the ever declining costs for mobile phones and mobile phone infrastructure.

A critical factor in the rise of the mobile subscriber base in Pakistan has been the reduction in activation fees.



MMARKETARKET S SHAREHARE With the monthly additions average around 2.5 million subscribers, 2007 has been a phenomenal year for the mobile market growth in Pakistan. Here’s a look at the numbers (from PTA site) for the first 8 Months Of 2007. A quick analysis of this data reveals few trends about market leadership.Mobilink gained the most subscribers (5.45 million) in this period. Its market share has been decreasing gradually but that’s expected with the increase in competition and tele density.Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and has been able to maintain it.The rate of growth for Ufone has been impressive as well. It gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year in Pakistan. Paktel has been barely able to reverse the negative trend of subscriber losses.


Market Share of Pakistan's Mobile Companies

Zong (CMPak) 1%

Instaphone 0.50%

Mobilink 41%

Ufone 22%

WaridTel 17%

Telenor 19%

October 2007 – Source PTA


CELLULAR SUBSCRIBERSCELLULAR SUBSCRIBERS

Year Mobilink UfoneCMPak/Zong

Instsphone Telenor Warid Total

2000 114,272 -- 80,221 112,000 -- -- 306,493

2001 309,272 116,711 96,623 220,000 -- -- 742,606

2002 800,000 350,000 218,536 330,000 -- -- 1,698,536

2003 1,115,000 550,000 319,400 420,000 -- -- 2,404,400

2004 3,215,989 801,160 470,021 535,738 -- -- 5,022,908

2005 7,469,085 2,579,103 924,486 454,147 835,727 508,655 12,771,203

2006 17,205,555 7,487,005 1,040,503 336,696 3,573,660 4,863,138 34,506,557

2007 26,466,451 14,014,044 1,024,563 333,081 10,701,332 10,620,386 63,159,857

July-2007* 27,165,868 14,772,911 1,024,512 336,052 11,272,023 11,079,242 65,650,608

Aug-2007 27,829,625 15,336,740 1,035,374 336,157 11,981,809 11,484,386 68,004,091

Sep-2007 28,571,845 15,421,459 1,232,613 337,422 12,578,459 11,866,664 70,008,462

Oct-2007 29,152,747 15,487,129 1,056,742 335,398 13,253,767 12,239,363 71,525,146

Nov-2007 29,784,724 15,934,811 1,777,288 329,743 13,913,267 12,845,819 74,585,652

Dec-2007 30,612,630 16,161,936 1,980,587 325,858 14,596,382 13,205,677 76,883,070

Jan-2008 30,888,105 16,443,171 2,355,309 320,238 15,350,045 13,381,319 78,738,187

Feb-2008 31,362,040 16,849,021 2,145,315 320,238 16,015,381 13,609,332 80,301,327

Mar-2008 31,756,283 17,198,373 2,142,465 320,768 16,701,720 14,394,927 82,514,536

SSOURCEOURCE: PTA (P: PTA (PAKISTANAKISTAN T TELECOMMUNICATIONELECOMMUNICATION A AUTHORITYUTHORITY))



CELLULAR MOBILE DENSITY

Year Mobile Density

2000 0.22

2001 0.52

2002 1.16

2003 1.61

2004 3.29

2005 8.30

2006 22.21

2007 39.94

July-2007* 41.51

Aug-2007 42.64

Sep-2007 43.60

Oct-2007 44.51

Nov-2007 46.58

Dec-2007* 48.61

Jan-2008 48.96

Feb-2008 50.76

Mar-2008 52.16* Revised

Note: Including AJK & NAs



PPAKISTANAKISTAN T TELECOMMUNICATIONELECOMMUNICATION C COMPANYOMPANY L LIMITEDIMITED (PTCL) (PTCL)

Pakistan Telecommunication Company Limited (PTCL) is the largest telecommunication company in Pakistan. Government of Pakistan sold 26% shares and control of the company to Etisalat in 2006.

In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. It also paved the way for the establishment of an independent regulatory regime. The provisions of the Ordinance were lent permanence in October 1996 through Pakistan Telecommunication (Reorganization) Act. The same year, Pakistan Telecommunication Company Limited was formed and listed on all stock exchanges of Pakistan

Last Year, in middle of 2005 Government of Pakistan had decided to sell at least 26 percent of this company to some private agency. There were three participants in the bet for privatization of PTCL. Etisalat, a Dubai based company was able to get the shares with a large margin in the bet.

UUFONEFONE

Pakistan Telecommunication Mobile Ltd. (PTML),UfoneType PrivateGenre SubsidiaryFounded January 29, 2001Founder Pakistan Telecommunication Company Ltd

HeadquartersIslamabad, Pakistan13-B, F-7 Markaz

Area served2336 cities of Pakistan, GT Road, Super Highway & Motorway

Key people Abdul Aziz, CEOIndustry TelecommunicationProducts Pre Pay, Post PayRevenue ▼ Rs.5.1 billion PKR (first quarter 2006-07). Parent PTCL PakistanSlogan It’s all about U! (Tum He Tou Ho)Website www.ufone.com

Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication Company.


http://en.wikipedia.org/wiki/Image:Flag_of_Pakistan.svg


The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. Ufone expanded its coverage and has added new cities and highways to its coverage network. After the privatization of PTCL, Ufone is now owned by Etisalat.

During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat. During the year July 2005 to June 2006, Ufone continued on the path to success. The Company further expanded its coverage and has added new cities and highways. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

OOPERATINGPERATING P PERFORMANCEERFORMANCE Ufone’s operational performance has been very encouraging. Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.



PPRODUCTRODUCT (U (UFONEFONE):):

Ufone understands the value of words and the need to communicate effectively and efficiently at all levels of society, which is why company’s primary focus is on U. Ufone offers, Prepay & Postpay services in the Telecom sector.

The telecom market’s growing rate in Pakistan is higher than any Asian country. Ufone offers lower rates and better network then other already established cellular companies. All living standards have been captured by Ufone, like Students, Labour and Businessmen, etc.

Ufone aims to provide with wider coverage, superior connectivity, clear signals & voice quality to their valued customers.



VVALUEALUE A ADDEDDDED S SERVICEERVICE Missed Call Notification

Phonebook Saver

My Ufone Account Services

Infotainment

Urdu InfoServices

Trivia Quiz

Pocket Data Services

Virtual Private Network

Call Features

Messaging Services

UShare

UUFONEFONE’’SS P PRODUCTRODUCT F FEATURESEATURES::

U-CU-CIRCLEIRCLE

Prepay provides an easy way to call Friends & Family.At Ufone we make it easy for you to call friends & family with U Circle.Now you can talk more for less with the most economical rates to call your Ufone Circle.

U SU SHAREHARE

Ufone Prepay customers can now share their balance with each other through a simple SMS in 3 easy steps.

MMOBILEOBILE N NUMBERUMBER P PORTABILITYORTABILITY

Ufone welcomes you to bring your mobile number to the best service. Through Mobile Number Portability (MNP), mobile phone subscribers can retain their mobile phone numbers when they change mobile operators. Therefore a 0300-xxxxxx or 0345-xxxxxxx can be a Ufone customer in the MNP regime.



Experience limitless features by stepping into the world of Ufone Postpay’s value added services. We aim to connect with you and provide you state of the art services to make sure you get the most out of your mobile phone. Which is why, we’ve mentioned some of our value added services to help you begin.

EESSENTIALSSSENTIALS

SSHORTHORT M MESSAGINGESSAGING S SERVICEERVICE (SMS) & I (SMS) & INTERNATIONALNTERNATIONAL SMS SMS

You can send and receive text messages upto 160 characters per SMS. If your handset supports more than 160 characters, one SMS will be sent for every 160 characters. You can exchange text message both nationwide & worldwide.

CCALLERALLER L LINEINE I IDENTIFICATIONDENTIFICATION (CLI) (CLI)

You can find out the caller’s number automatically before answering the phone as it is displayed on your handset.

CCONFERENCEONFERENCE C CALLINGALLING

Conference Calling lets you talk to two people at the same time in a 3–party simultaneous conversation. To activate your conference calling, please call 333.

CCALLALL W WAITINGAITING

Call Waiting allows you to receive another call while in conversation with a caller.

VVOICEOICE M MAILAIL

Voice mail lets you receive and store voice messages when you are unable to attend your calls; if your phone is switched off, busy or out of coverage. To activate your voice mail, please call 333. To retrieve your voice messages, please dial 191. You can enjoy a storage capacity up to 10 messages.



EEXCLUSIVESXCLUSIVES

MMISSEDISSED C CALLALL N NOTIFICATIONOTIFICATION

With Missed Call Notification, you never miss a call even when your phone is switched off or you’re out of coverage. Ufone Postpay offers you SMS notifications of all missed calls with time and date information as soon as you turn your phone back on or are back in coverage. To activate your missed call notification, SMS “MCN ON” to 180.

PPHONEHONE B BOOKOOK S SAVERAVER

With Phonebook Saver, now you can retrieve all your contact numbers instantly whenever you lose them. So go on and create your personal Phonebook Saver account and never lose a contact again. To subscribe to Phonebook Saver, write an SMS, “Sub <Handset Model>” and send it to 400.

MMOBILEOBILE B BANKINGANKING

Ufone Postpay offers its customers the convenience of conducting their banking transactions like account balance, outstanding balance on the credit card, payment transfer etc from the comfort of their office or home. Services offered may vary from Bank to Bank.

VVIRTUALIRTUAL P PRIVATERIVATE N NETWORKETWORK (VPN) (VPN)

This facility provides you and your corporate the option to define your personalized calling group within your organization and avail fabulous discounted rates and other benefits. To get tariff and activation details, please call 333.

GPRS GPRS ENABLEDENABLED MMS MMS ANDAND I INTERNETNTERNET A ACCESSCCESS

With GPRS (General Packet Radio System) you can access your internet based emails, browse the internet and send & receive multimedia messages from your handset. Internet Access: you can access the internet by simply entering the desired website/wapsite address on your phone’s internet browser. MMS: this service allows you to send and receive pictures, sounds & video clips along with your personalized text messages to Ufone and other mobile operator subscribers. Emails: you can use your internet based emails by accessing your email website through the GPRS enabled handset



AACTIVATECTIVATE GPRS GPRS

To get GPRS/MMS subscription and your handset settings, simply SMS your “handset model” to 222.

Example: type “P910i” or “6600” or “razr v3”.

GPRS RGPRS ROAMINGOAMING

With Ufone Postpay you can now send & receive MMS, surf the internet, access your emails and enjoy lots of other GPRS services while roaming abroad. All this with the same ease as you would in your city. To activate your GPRS Roaming services, please call 333.

CCONTENTONTENT D DOWNLOADOWNLOAD

Ufone Postpay offers a variety of content download services like, True tones/ Polyphonic tones/ Monophonic tones

Video Clips

Logos

Picture messages

Wallpapers

Java games & SMS games

Mobile themes etc.

UUFONEFONE/ABN AMRO C/ABN AMRO CREDITREDIT CARDCARD ABN AMRO introduces its first co-brand Credit Card with Ufone, one of the leading telecommunication companies in Pakistan. Now, not only can you enjoy special packages with Ufone, but the more you talk, the more you can earn on your ABN AMRO Ufone Credit Card.

FFREEREE U UFONEFONE SIM SIMSS! !

Up to 4 free Ufone SIMs will be delivered at your doorstep along with your credit card as per the following criteria:

SSTANDARDTANDARD C CARDARD::



Ufone postpay SIM and 1 Ufone prepay

Ufone postpay SIMs and 2 Ufone prepay

Free Line Rent upto 12 months As an ABN AMRO Ufone Credit Cardholder you can opt for any of three

amazing advance line rent discount options on your postpay connection:3+1: Pay for 3 months, get 1 month free 6+3: Pay for 6 months, get 3 months free 12+12: Pay for 12 months, get 12 months free

Unbelievably low line rent Free minutes that allow you to talk for hours Friend & Family offer is valid till March 15, 2007.

NNOO S SECURITYECURITY D DEPOSITEPOSIT!!

Your Ufone postpay connection through the ABN AMRO Ufone Credit Card means you do not have to place a security deposit.

AANNUALNNUAL F FEEEE W WAIVERAIVER

Enjoy an Annual Fee Waiver for the first year simply by activating your ABN AMRO Ufone Credit Card along with a Ufone connection with an advance line rent option

3% C3% CASHASH B BACKACK

You will get 3% credited on your Ufone account based on your monthly billing.

AACCELERATEDCCELERATED R REWARDEWARD P POINTSOINTS

1. Earn Triple Reward Points on your ABN AMRO Ufone Credit Card for every Rs. 50 of your Ufone bill paid through Direct Debit.

2. Earn Double Reward Points on your ABN AMRO Ufone Credit Card for every Rs. 50 you spend on retail transactions.

FFREEREE A AIRTIMEIRTIME ININ EXCHANGEEXCHANGE FORFOR R REWARDEWARD P POINTSOINTS

Get rewarded every step of the way! Transfer Reward Points from your ABN AMRO Ufone Credit Card to your Ufone connection by simply calling our Non-Stop Banking Centre at 111-06-06-06:

IINSTANTNSTANT R REWARDEWARD R REDEMPTIONEDEMPTION



No more waiting to redeem your accumulated points through a catalogue. You can now redeem Reward Points earned on the ABN AMRO Ufone Credit Card online at our redemption partner outlets. There is no fee charged for this facility. Your points will automatically appear on your monthly credit card statement. Simply visit a redemption partner outlet and pay for your purchases using your Reward Points.

UUFONEFONE D DIRECTIRECT D DEBITEBIT F FACILITYACILITY

Enjoy the convenience of paying your Ufone connection billing via the ABN AMRO postpay Ufone Credit Card. Now pay only one bill instead of two and earn Triple Reward Points!

MMASTERASTERCCARDARD - G - GLOBALLOBAL R REACHEACH ANDAND A ACCEPTABILITYCCEPTABILITY

The ABN AMRO Ufone Credit Card carries the MasterCard logo, ensuring worlwide acceptability at over 24 million locations in over 210 countries and over 10,000 retailers across Pakistan.

IINSURANCENSURANCE C COVEROVER

The ABN AMRO Ufone Credit Card comes equipped with the following safety and coverage features: Lost or Stolen Card Cover: If your card or any Supplementary Card linked to your account is lost or stolen, you suffer no liability for transactions made after you have reported your card lost or stolen. Credit Protection: This costs just 0.36% of your outstanding monthly balance. The outstanding balance on the card is insured for payment in the unfortunate event of death or temporary/permanent disability of the cardholder. To activate this facility on your Credit Card, please call 111-06-06-06.

DDISCOUNTISCOUNT P PARTNERSARTNERS

Take advantage of fabulous discounts and privileges with leading brands and service providers with the ABN AMRO Ufone Credit Card. Please consult the Rewards and Discount Guide for further details or call our Non-Stop Banking Centre at 111-06-06-06.

CCASHASH A ADVANCEDVANCE F FACILITYACILITY

The ABN AMRO Ufone Credit Card comes with a cash advance facility of up to 75%* of your credit limit, so you'll never be in a crunch for cash. You can use any

ATM in the world that displays the logo for this facility.



IINSTALLMENTNSTALLMENT P PLANLAN

You can transfer balances from other credit cards or book purchases on the ABN AMRO Ufone Credit Card. Affordable mark-up rate of 1.66% per month. Balance re-payable in 6-60 months (in increasing multiples of six) Easy and Convenient installments.

PPOCKETOCKET D DATAATA S SERVICESERVICES

Surf the internet and send picture messages:With technology coming to the forefront, the mobile phone has become much more than a voice communication device. Now, not only are you available to the world, your virtual world is available to you! There are two unique ways in which the world can be accessed through your phone, one bit at a time!

MMSA picture speaks a thousand words. Our Multi Media Service offers you the chance to speak your mind with a difference. With Ufone’s Multimedia Messaging Service, you can now send pictures that can light up your friend’s day. An MMS can be sent to any Mobilink, Warid or Telenor number. You can also send an MMS to your friend’s e-mail address. Subscription to MMS is free for Postpaid users.

For Prepaid users, there is a one time only subscription charge of Rs. 150. This is inclusive of GPRS activation.

GPRSGeneral Packet Radio Service (GPRS) offer 'always-on', higher capacity, Internet-based content and packet-based data services. Ufone GPRS enables services such as Internet browsing, e-mail on the move, powerful visual communications, multimedia messages and location-based services.

Ufone GPRS offers complete solutions through which you can always stay online and connected.

IINTERNETNTERNET A ACCESSCCESS::

With Ufone GPRS, you can enjoy a better mobile Internet experience, with access to graphically rich content with sound and animation, as well as better applications that slower bandwidths couldn't handle. So you can easily check your e-mails, chat with your friends and browse on the internet as much as you want.

UCUCHATHAT::Ufone GPRS lets you chat with your friends and loved ones over great services like MSN, Yahoo, AOL and ICQ.



You can also download your chat application over GPRS and start chatting even if the application isn’t pre-installed on your handset.

Top executives and Managers are faced with the ever increasing requirement for mobile voice as well as anytime, anywhere access to corporate resources, regardless of the access device. GPRS gives that essential advantage to the people who value their time.

GPRS Subscription for Prepay subscribers: Rs.150 (one time only)GPRS Subscription for Postpaid subscribers: Free

PPHONEBOOKHONEBOOK S SAVERAVER

Lost or changed your phone and worried about your contacts?With Phonebook Saver, now you can retrieve all your contact numbers instantly whenever you lose them. So go on and create your personal Phonebook Saver account and never lose a contact again.

Phonebook Saver is available in both GPRS and SMS versions.

Ad <Name>To add a contact to Phonebook SaverGet <Name>To retrieve a single saved contactGet AllTo retrieve all saved contactsDel <Name>To delete a single saved contact

Alternatively, you can also add contacts to your Phonebook Saver account by sending a contact in the form of a business card to 400.

Phonebook Saver Charges: Monthly subscription fee: Rs.20 + Tax

VPN - Personal Network VPN – Personal Network provides customized solutions in accordance with the needs of corporate clientele.

Ufone VPN lets you define your own Closed User Groups (CUGs) within your company and also lets you assign a private numbering plan within your closed user group.

Closed User Groups Closed User Group comprises of the following features, Restricts the user's calls Define the numbers that can be called



Define the numbers from which calls can be received Each user can be a part of up to 10 CUGs CUGs can also be made across cities CUG do not determine charging Call Waiting On Net Call: Calls from one VPN user to another VPN user in the same

VPN.

These calls will be charged at a discounted rate



PPRICERICE:: As compare to other telecommunication companies, Ufone offers its services with lower and affordable rates. The price of product matters in the market but low price with high density service is not an easy task to accomplish. For the satisfaction of valued consumer Ufone merged the low Price and high density services with wide network.

Both, the Prepay & Postpay tariff are being defined as follows:

Call Charges Prepay Tariff

Ufone Prepay Tariff (Rs.) Per Minute

Within Ufone Community

To Other Networks*

To PTCL

Outgoing Call rates / Peak Hours

(7am - 10pm)2.50/- 2.50/- 2.50/-

Outgoing Call rates / Off Peak

(10pm -7am1.50/- 2.50/- 2.50/-

Ufone Postpay provides you with matchless call plans to suit your lifestyle and connectivity drive. Use your Ufone Postpay for business or leisure and stay connected all the time.

Call Charges Postpay Tariff

Ufone postpay Tariff (Rs.)Postpay

ZLRPostpay

EasePostpay

ValuePostpay

Extra

Monthly Line Rent 0 199 399 999Outgoing Call Charges (per 30 seconds)

Ufone to Ufone 0.90 0.60 0.50 0.40Ufone to Other Mobile

Operators1.15 1.10 1.10 0.90

Ufone to PTCL & WLL Network

1.00 0.80 0.70 0.60

SMS ChargesUfone to Ufone 0.50 0.50 0.50 0.50

Ufone to Other Mobile Operators

1 1 1 1

Free offersFree Minutes 0 200 400 1000

Free SMS 0 25 50 100Security Deposit

Local & Nationwide 750 1,000 1,500 2,500International Dialing 2,500 2,500 3,000 5,000

International Roaming 15,000 15,000 15,000 15,000



HHIGHLIGHTSIGHLIGHTS OFOF R RECENTECENT E EARNINGARNING R REPORTEPORT

For the first quarter 2006-07 ending October 30, 2006 Ufone profit before tax was Rs.7.7 billion with net Profit of Rs.5.1 billion, which is 7% lower than that of the corresponding quarter of last year. For the full year 2005-06 after tax profit was Rs 20.78 billion which was 22% less than previous year’s profit.Dividend of Rs 3 per share was awarded which corresponds to an impressive dividend yield of 12.3%.

PPRICINGRICING STRATEGYSTRATEGY:: Pricing strategy plays very important role to acquire market share where giant competitors are already working and moving ahead.

Ufone has implemented low pricing strategies to reach its objectives. Pakistan’s mostly population contains on Middle class and working class people. In this view the low pricing strategy of Ufone gets attention of many customers. In the early age of Ufone launched, they decide their logo by the people opinions that boost its products. An advertising campaign launched showing Bakra Market that relates to middle class of Pakistan.



PPROMOTIONROMOTION:: For the promotion of product, print media, electronic media, billboards, broachers and leaflets has been utilized for the awareness of various customers.

Time to time, Ufone promotes its services / schemes to their users and general public via using various type of promotion channels. Through the advertisements people get awareness about the product and are able to choose the best one for fulfill their requirement in Mobile Telecommunication.Electronic media and billboards (Including skyscrapers) are the key sources for the promotion of Ufone. Different kind of advertisement can be seen on Television and billboards. Ufone is also a co-sponsor of Cricket World Cup 2007.Advertising campaign is special and impressive than other cellular companies, like concept, models, colors scheme and visualizing. The advertisement of post pay has been very much attractive for the business class customers with the slogan of endless possibilities.Ufone website (www.ufone.com) contains bunch of information about the product, services, coverage,

placement, and value added services. Website is playing a leading and significant role for the promotion of product. Call operators of customer service department are professional and proficient to resolve consumer problems and they are 24 hours available to respond customer’s query.Mobile Portability Technology has been launched by the Ufone which is very first telecom company to adopt and promote the latest technology. To deliver the knowledge of Mobile Portability Technology Ufone promoted it through print and electronic resources.

UUFONEFONE’’SS F FUTUREUTURE P PLANSLANS (N (NETWORKETWORK U UPP GRADATIONGRADATION):): Under the agreement, Huawei will provide its future-oriented EnerG GSM solution to expand Ufone's network to cover over 1,500 cities, towns, villages and all major highways in the country. The network also allows Ufone subscribers to enjoy high-speed wireless data service.

The GSM contract for Ufone also include Huawei's new generation GSM dual density BTS that feature high integrated and receiving sensitivity to improve the network performance and lower the cost of network construction and O&M expenditure. In addition, Huawei will provide Mobile Softswitch solution based on the advanced R4 architecture to satisfy Ufone's network expansion requirements,

enables the telecom service provider to evolve into 3G smoothly.


http://www.ufone.com/


PPLACEMENTLACEMENT:: Ufone has more than 10.2 million subscribers as of Dec 2006 and has network coverage in more than 750 cities. Ufone offers efficient and friendly customer services through 225+ Sales & Customer Service Centers across Pakistan.

S. No.

Business Name Address

1ADNAN COMMUNICATIONS

FRIENDS MOBILE CORNER, SHOP NO G-2 & G-3, OPPOSITE Dr. SULTAN HOSPITAL, KORANGI - V

2RED STAR COMMUNICATION

PLOT NO 14, STREET NO 1, ALIGARH COLONY, ORANGI TOWN, NEAR KESC OFFICE AND METRO CINEMA.

3BEST BARGAIN SUPER STORE

SHOP NO JM 4/909, BABRI CHOWK, GURU MANDIR NEAR HBL NEW TOWN, KARACHI

4ASIF ENTERPRISES

OFFICE NO 14, GROUND FLOOR, REX CENTER. FATIMA JINNAH ROAD, SADDAR, KARACHI

5ABDUL SAMAD MUN

SHOP NO 18, BOAT VIEW APPARTMENT BOATIN BASIN CLIFTON KARACHI.

6 SHEIKH KHURRAM REHMAN

GF2, TECHNO CITY, ALTAF HUSSAIN ROAD, I.I CHUNDIGAR ROAD, KARACHI

7SYED SAFEER UL HASSAN

SHOP NO 6, MADINA SHOPPING CENTER, QUAID-E-BAD, LANDHI, KARACHI

8ZAFAR SIDDIQ MOTI

PLOT NO 168/A, SHOP NO 2, MADINA MALL BLOCK NO 3 ,KHALID BIN WALEED ROAD, P.E.C.H.S, KARACHI

9MUHAMMAD IBRAHIM

SHOP NO 17, AL-BURHAN SHOPPING CENTER, NORTH NAZIMABAD, KARACHI.

10NOOR MOHAMMED SIDDIQUE

SHOP NO 6, AREAKA 80 GROUND FLOOR, NEAR ROOMI MOSQUE. SINDHI MUSLIM HOUSING SOCIETY, MAIN SHAHRAH-E-FAISAL KARACHI.

11GHAZI COMMUNICATION

A-9 ABBAS AQUARE, BLOCK 7, F.B. AREA , KARACHI

12PAK COMMUNICATIONS

SHOP NO 31 & 32, JILANI CENTER, M.A JINNAH ROAD, NEAR TOWER, KARACHI

13WIRELESS ONE

SHOP NO 9NA, CRESENT COURT-II, ABDULLAH HAROON ROAD, NEAR B.V.S SCHOOL, KARACHI

14ABDUL BASIT ZAHID

3-C, M.M TOWERS, KHAYABNE ITTEHAD, PHASE-II-EXT, D.H.A, KARACHI



15MOBILE WORLD

SHOP NO 1 & 2, BLOCK NO 17, JAWAID ARCADE, GULISTAN-E-JAUHAR, KARACHI

16 GF COMMUNICATION SHOP NO C-40-116/117, SHAH-E-KARBLA TRUST, RIZVIA SOCIETY, NAZAIMABAD, KARACHI

17QURESHI TRADERS

SHOP NO 8/2, BLOCK 3, AL-AZMAT SQUARE, GULSHAN-E-IQBAL, KARACHI

18 WIRELESS COMMUNICATION

SHOP NO B-1846/8, WARD-B, BESIDE KOZI HALEEM TILAK CHARI, HYDERABAD

19ZARA COMMUNICATIONS

SUIT NO- 2, Unit NO VII, CITY VIEW PLAZA , LATIFABAD, HYDERABAD.

20 ENERGY COMMUNICATION

SHOP NO 2, ABDULLAH CHAMBER SALAHUDDIN ROAD, SADDAR CANTT,OPPOSITE JUNAID JAMSHED SHOP, HYDERABAD.

21SHIMLA SWEETS & BAKERS

SHOP NO 23, POLICE SHOPPING CENTRE, M.A.JINNAH ROAD, MIRPURKHAS.

22STAR COMMUNICATION

UFONE FRANCHISE MALL ROAD KHAIR PUR MIRS, KHAIRPUR

23 AQIB COMMUNICATION SHOP NO. 7, SHERAZ SHOPPING CENTER KATCHERY ROAD, NEAR BANK AL-FALAH, NAWABSHAH.

24 PALACE TELECOM QUAID-E-AZAM ROAD, JACOBABAD

25JAMALI COMMUNICATION

SHOP NO 10, REGAL PLAZA CIRCULAR ROAD, QUETTA.

26 CENTRAL ELECTRONICS ART SCHOOL ROAD, QUETTA

27CREATIVE EDGE

SHAHAB MANZIL, M.A. JINNAH ROAD, BESIDE ART COUNCIL, QUETTA

28 NASEER AHMAD BACHA KHAN

COLLEGE ROAD, CHAMAN.

29 INDUS COMMUNICATION MILLAT ROAD, DHARKI

30 MEHRAN COMMUNICATION

GHOTA HOSPITAL ROAD, GHOTKI

31MALIK MUHAMMAD ILYAS

SHOP NO 24, QUAID-E-AZAM ROAD, NEAR MEHRAN CHOWK, BADIN

32 MAZARI COMMUNICATION

MAIN INDUS HIGHWAY, OPPOSITE SHELL PETROL PUMP, KASHMORE

33 NIHAL TRADERS MIR CHAKAR KHAN ROAD, KHUZDAR.

34 CH.IFTIKHAR AHMAD & CO

SHOP NO 2-H, SHOPPING CENTER HYDERABAD ROAD, SANGHAR

35 AL-MALK COMMUNICATION

M.A.JINNAH ROAD, NAYA CHHATRI CHOWK, TANDO ADAM.



36 KANWAR JEWELLERS MAIN STATION ROAD, SHAHDAD PUR

37FAHAD COMMUNICATION

SHOP NO 2, DISTRICT COUNCIL SHOPPING CENTER, KATCHERY ROAD, DADU.

38SAHIL COMMUNICATION

NEAR NATIONAL BANK, AIR PORT ROAD GWADER

39REHMAN TRADERS

SHOP NO 2, PHULLELI ROAD NEAR TOWN HALL SHOPPING CENTER, TANDO MOHAMMAD KHAN.

40 MEHRAN COMMUNICATION

UFONE FRANCHISE MAIN ROAD, MORO

41 KHAWAJA COMMUNICATION

TEHSIL ROAD NEAR JAMIAH MASJID, LORALAI

42PEARL COMMUNICATION

UFONE FRANCHISE PAKISTAN CHOWK, BANDAR ROAD, LARKANA

43TAMIMI TRADERS

SHOP NO 13, SHAH FAISAL MARKET, MALIR HALT, MAIN SHAHRAH-E-FAISAL, KARACHI.

44ASIM I SHEIKH

BLOCK NO 7/8, CP BERAR SOCIETY, MADINA HEIGHTS, KARACHI

45TAHIR ELECTRONICS

SHOP NO 6, STATION ROAD, SIKANDAR SHOPPING CENTER, LARKANA

46 HYDER COMMUNICATIONS

STATION ROAD, JUMANI HALL, SHIKAR PUR

47ABID GENERAL STORE

SHOP NO D-3/401-A, DHARAM SHALA ,STATION ROAD, SUKKUR

48ABDUL SHAKOOR ARIAN

PLOT NO C-408/10, SHOP NO 1,2 & 3, GROUND FLOOR, MINARA ROAD, SUKKUR

49 CITI MOBILE COMMUNICATION

STATION ROAD, NEAR Dr.MOHAMAMD SALAH SHEIKH, SHAHDAD KOT

50MEHAK COMMUNICATION

SHOP NO D 64-B/1, MAHRAB CENTER ADJACENT H.NIZAM DEEN & SONS, MAIN SHAIR SHAH SITE, KARACHI

51PLANET TELECOM

SHOP NO R-426, SECTOR 11/C1, NORTH KARACHI

52SWIFT COMMUNICATION

PLOT NO 412-A, BHATTAI COLONY, KORANGI CROSSING, KARACHI

53MUHAMMAD ASHFAQ

SHOWROOM NO 2, Block 13-C, BAIT -UL-FURQAN BUILDING, GULSHAN-E-IQBAL, Near MCB Bank, Karachi.

54 DAVESH TELECOM MAIN DARGAH ROAD, HALA

55N.Z.ENTERPRICES

PLOT NO 9/21, AREA 37-C, NEAR BABAR MARKET, LANDHI NO 3. KARACHI

56 PAK LINKS NEAR MADINA HOSPITAL, JHANG ROAD,



CHINOT

57CELL COMMUNICATIONS

SHOP NO P-110, BASEMENT BUKHARI CENTER, CHINNIOT BAZAR, FAISALABAD

58CHAUDHARY TELECOM

STREET NO 1, GURUNANK PURA, FAISALABAD

59FAST COMMUNICATION

MILLAT CHOWK, OPPOSITE IDEAL SWEETS, JAMIA CHASHITA ROAD, FAISALABAD

60 LASHARI COMMUNICATIONS

NEAR MULTAN EYE CARE HOSPITAL, KHANEWAL ROAD, MULTAN

61 NEW NET COMMUNICATIONS

ABALI GUEST HOUSE, CHOWK GHANTA GHER, MULTAN

62CELL VISION

STAR LINKS, DERA ADDA CHOWK, MULTAN

63 JILLANI COMMUNICATIONS

GULSHAN MARKET, SHAH RUKH NEALM COLONY, MULTAN

64FAST COMMUNICATIONS

FAWARA CHOWK, SHAHEED ROAD, SADAR, JHANG

65 MUSHTAQ COMMUNICATION

YOUSAF SHAH ROAD, SADAR, JHANG

66 SAGHIR COMMUNICATION

SHAHRAH-E-QUAID-E-AZAM, CHINIOT

67PARADISE MOBILE

SHOP NO 7, AL-KAREEM PLAZA, CIRCULAR ROAD, BAHAWALPUR

68U COMMUNICATION

SHOP NO 2, FAIZ PLAZA, LIBERTY CHOWK,OPPOSITE B.V HOSPITAL, BAHAWALPUR

69D.G COMMUNICATION

COLLEGE ROAD, NEAR HOSPITAL CHOWK, D.G.KHAN

70 SHAIGAAN COMMUNICATION

BLOCK NO 1, RAILWAY ROAD, D.G.KHAN

71 ANSA COMMUNICATION MUHAMMADI BAZAR, SARGODHA

72 ARIAN BROTHERS SILAN WALI ROAD, SARGODHA

73 KHUSHAB CONNECTIONS KHAYYAM CHOWK, SARGODHA

74 PAKISTAN GROUP ADIL PLAZA, HIGH STREET, SAHIWAL

75 ZT COMMUNICATION TEHSEEL CHOWK, OKARA

76ELAHI COMMUNICATION

OPPOSITE PATWAR KHANA KATCHERY BAZAR, OKARA

77 SWANSI COMMUNICATION

MIAN BALLO KHALI ROAD, MIANWALI

78 MAQBOOL MOBILE COMMUNICATORS

SHOP NO 5, CLUB ROAD, VEHARI

79 AMJAD COMMUNICATION TALAMBA ROAD, MIAN CHANNU

80 MASHALLAH G.T. ROAD, KOT ADDU.



COMMUNICATIONS

81 BISMILLAH MOBILES NEAR GPO BHAKKAR

82 AWAN MOBILES ABBAS CHOWK

83AAS-TEL

NEAR FATEH PUR CHOWK, CIRCULAR ROAD, ALIPUR

84 MARIYUM COMMUNICATION

MULTAN ROAD, MUZAFFAR GRAH

85 FRIENDS COMMUNICATION

BALDIA ROAD, NEAR BOP, BHAWALNAGAR

86 U COMMUNICATION IQBAL COMPLEX, R.Y.KHAN

87 DARESHK COMMUNICATIONS

SADIQ ROAD, RAJAN PUR

88FSS COMMUNICATION

CIRCULAR ROAD, OPPOSITE HAQ NAWAZ CHOWK, D.I.KHAN

89 MURSHED COMMUNICATION

OPPOSITE GIRLS COLLEGE, CIRCULAR ROAD, D.I.KHAN

90 RAI COMMUNICATION NEAR MCB KAMALIYAN

91 CITI FONES SAHIWAL ROAD, PAKPATAN

92NICE COMMUNICATIONS

KATCHERY ROAD, MODEL TOWN, KHAN PUR

93 JAN COMMUNICATIONS RAJANA ROAD, PEER MAHAL

94 MIAN TELECOM ARIF BAZAR, BOREWALA

95 HT Communication ARIF BAZAR, BOREWALA

96 SHEIKH COMMUNICATION COLLEGE ROAD, BOREWALA

97 JILAL COMMUNICATION FAISALABAD ROAD JARANWALA

98 MAKKAH ELECTRONICS JARANWALA ROAD, FAISALABAD

99 LAYYAH COMMUNICATION

CHOBARA ROAD, LAYYAH

100 HASSAN COMMUNICATION

COLLEGE ROAD, LAYYAH

101 GLOBAL COMMUNICATION

MAIN BAZAR, COLLEGE ROAD, NEAR KHUSHALI BANK,JOHARABAD, KHUSHAB

102MUSHTAQ MOBILES

NEAR DISTRICT COURT, RAJANA ROAD, T.T.SINGH

103STAR TELECOM

TOWN COMMITTEE ROAD, DISTT KHANEWAL, JAHANIAN

104VOICE COMMUNICATION

NEAR FEDEX OFFICE, SATIANA ROAD, FAISALABAD

105 INTERLINK COMMUNICATIONS

BLOCK 15, STADIUM ROAD, KHANEWAL

106 HAMD TELECOM MULTAN ROAD, LODHRAN

107 UNITED COMMUNICATIONS

BANGLA ROAD, HAROONABAD



108 MAKKAH ELECTRONICS TALAB BAZAR, T.T.SINGH

109 MASHALLAH LINKERS MAIN BAZAR, AHMED PUR, SIAL

110 FOR LINKS KHALID & CO MAIN BAZAR, BHALWAL

111 NEW UNITED COMMUNICATION

GOLRA MARKET, BALLO KHEL ROAD, MIANWALI

112YOUNAIS TRADERS

COLLEGE ROAD, OPPOSITE PUNJAB BANK, PAKPATAN

113 MOBILE LIASION KATCHERY ROAD, DEPALPUR

114 FONE 4 U CLUB ROAD, VEHARI

115THE SKY PHONE

MALL ROAD, BOMAN GEE CHOWK, CANTT, MULTAN

116 MULTAN COMMUNICATION

NEAR ZAKRYIA TOWN BOSAN ROAD, MULTAN

117LUCKY COMMUNICATION

SHOP NO 1, QUAID-E-AZAM ROAD, MINI MARKET, CANTT, OKARA

118AIR TEL

SHEIKHUPURA ROAD, KHURIANWALA, FAISALABAD

119 PRINCE COMMUNICATION

Sahiwal LIAQAT CHOWK, SAHIWAL

120H K TELECOM

NEAR ELAHI HOSPITAL, SAMANABAD, FAISALABAD

121JAWA TELECOM

NEAR SHELL PETROL PUMP, JHANG ROAD, FAISALABAD

122SAJJAD TELECOM

SHOP NO 243-B, SADDAR BAZAR, G.M.ABAD, FAISALABAD

123FAHAD COMMUNICATION

SHOP NO 5, HAMID COMMERICAL CENTER, MULTAN

124ZAIN COMMUNICATION

NAYA SAWERA QUAID-E-AZAM ROAD, MAILSI

125 REHMAN UNIQUE TRADERS

LALIKA MARKET, BANGLA ROAD, HAROONABAD

126 REHMAN TRADERS COLLEGE ROAD, SHOP NO 9, CHISTIAN

127 NEW SHAMIM ELECTRONICS

MIAN ROAD, HASILPUR

128 HAMZA COMMUNICATION LAKAR MANDI ROAD, CHICHA WATNI

129 MOON COMMUNICATION SADDAR BAZAR PEER MAHAL

130 BISMILLAH COMMUNICATION

QUBALA BAZAR, ARIF WALA

131 TABASSUM TELECOM BAZAR SHEIKHAN MUGHAL CHOWK

132UU DIGITAL

Mian bazar Muzaffar Garh MAIN BAZAR, MUZAFFAR GARH

133WAFA COMMUNICATION

BLOCK NO 6, NEAR SCHOOL NO 2, LAL MASJID ROAD, KHANIWAL



134ZAM ZAM TELECOM

QASIM BAZAR, NEAR WAPDA OFFICE,SUMANDRI

135 AL-MADINA TELECM BANK BAZAR, MAMUKANJAN

136 U-2 LINKS GHALA MANDI, CHAK JHUMRA

137 FTM MARKETING RAILWAY ROAD, GOJRA

138 AMEENA TELECOM MAIN BAZAR, PINDI BHATTIYAAN

139 MADINA ELECTRONICS KUTCHERY ROAD, TANDIANWALA

140 AHSAN TRADERS RAILWAY ROAD, GOJRA

141KAMALIA TELECOM

IQBAL BAZAR, OPPOSITE TEHSSIL COUNSIL, KAMALIA

142 M-ONE COMMUNICATIONS

OPPOSITE BANK AL-FALLAH, KUTCHERY ROAD, MANDI BAHA-UD-DIN.

143INAM ULLAH KHAN

9-UGF, EDEN HEIGHTS, JAIL ROAD, LAHORE.

144RIZ TEL

29-RAVI ROAD, OPPOSITE TOTAL PETROL PUMP, LAHORE

145BABAR COMMUNICATION

MULTAN ROAD, OPPOSITE POLICE STATION PHOOL NAGAR, BHAI PHERU.

146SAMINA N. S. ALVI

157-LAHORE ROAD, SADDAR, CANTT, LAHORE.

147ASIF ALI

SHOP NO 93/1-S, LOWER MALL, BHATTI CHOWK, DATA DARBAR, LAHORE.

148KHAQAN BABAR

SHOP NO 6, CHENAB BLOCK, ALLAMA IQBAL TOWN, LAHORE.

149TANVEER ASLAM

E105/1B, ADJACENT MCB, MAIN BOULEVARD, DEFENCE, LAHORE.

150 AHMED SAEED 2MCLEOD ROAD, LAHORE.

151GHULAM HUSNAIN

17 CIVIC CENTER, NEW GARDEN TOWN, LAHORE.

152IMRAN MEHDI

3/1 A, NIAZ VIEW SCHEME, CHOWK CHOUBURJI, LAHORE.

153DYNAMIC SERVICES

UGF # 4, ASAD CENTER, NEAR SADDIQ TRADE CENTER, MAIN BOULEVARD, GULBERG, LAHORE.

154PHONO LINK

118 GT ROAD, MIAN PARK, NEAR BEGUMPURA STOP, BAGHBANPURA, LAHORE.

155CELL COM

SHOP # 2, 38 10 B1, NEAR WATTOO PLAZA, TOWN SHIP, LAHORE.

156MUHAMMAD BILAL

9-B, JUDITIONAL COLONY, RAIWIND ROAD, THOKAR NIAZ BAIG, LAHORE.

157ATIF AIJAZ

86/R, 79 GROUND FLOOR, KAMRAN APARTMENT, FEROZPUR ROAD, ICHRA, LAHORE.



158AURANGZEB WAHLAH

N 127 R, 5/3/B/111, NEAR SOCIAL SECURITY HOSPITAL, G.T. ROAD, SHAHDARA.

159 AL-WAHID COMMUNICATION

3-G,GREEN COMPLEX,MAIN FEROZEPUR ROAD,KAINCHI AMAR SADHU,LAHORE.

160 LUCKY COMMUNICATION RAIL BAZAR, MURIDKEY.

161HEAVEN TEL

OPPOSITE MAIN BAZAR, SHAHEENABAD, G.T. ROAD, GUJRANWALA.

162HASSAN COMMUNICATION

ABID STREET, EHTASHAM COLONY, NEAR SUI GAS OFFICE, D.C ROAD GUJRANWALA

163MOBILE 4 U

OPPOSITE ASKARI COMMERCIAL BANK, PARIS ROAD, SIALKOT.

164A & J Communication

18/380, NEAR MCB, NEAR KHADIM ALI ROAD, CHOWK DARA ARIAN, SIALKOT.

165 STAR WORLD MOBILE RAM TALAI ROAD, GUJRAT.

166SHAMS CELL INTL.

USMAN PLAZA, REHMAN SHAHEED, ROAD GUJRAT

167 MIAN EHSAN ELAHI CHANDANI CHOWK, LALA MUSA.

168 SYED MOEEN-UD-DIN SHAH

OPPOSITE CITY HOSPITAL,GT ROAD,KHARIAN

169UNITED FONE

RAILWAY ROAD, NEAR PETROL PUMP, KASUR.

170 R.M. TRADERS 292, RAILWAY ROAD, RAIWIND.

171A & K COMMUNICATIONS

377/S, MAIN MARKET, SATELLITETOWN, GUJRANWALA

172OSAMA CALL POINT

F -26, BILAL CENTER -9, NICHALSON ROAD, LAHORE

173SBA INTERNATIONAL

135-1 GHAZALI ROAD 2ND ROUND ABOUT , SAMANABAD, LAHORE

174 MOHAMMAD ALI RIAZ 50 TEMPLE ROAD, LAHORE

175ALISAM TRADING

OPPOSITE BAKRAMANDI, BAKRAMANDI STOP, BUND ROAD, LAHORE

176CEL COMMUNICATION

7 CIRCULAR ROAD MALWADA COMPLEX, LAHORE

177JAVAID A. BURKI

LAHORE SARGODHA ROAD, NEAR ALFALAH BANK, SHEIKHUPURA

178AL REHMAN CELL COM

NEAR THE BANK OF PUNJAB, GUJRANWALA ROAD, HAFIZABAD

179KASANA TELECOM

HAFIZ GIFT HOUSE, SHOP # 106, SATTII PLAZA, SIALKOT

180Salman Mobiles

OPPOSITE UFONE OFFICE, MODEL TOWN GUJRANWALA

181 A U TRADERS PRINCE CHOWK, OPPOSITE MADINA



TAYYABA PLAZA, JINNAH ROAD, GUJRAT

182 TIP TOP ELECTRONICS CHOWK ALLAMA IQBAL SIALKOT

183KHAWAJA ENTERPRISES

SUPER STEEL MILLS WALA GALA, S. N. PRINTERS, SHAHEENABAD, G. T. ROAD, GUJRANWALA

184 RAZA HASSAN 28-A, SATELLITETOWN, GUJRANWALA

185MEHREEN TELECOM

JILANI COLONY, NEAR OUTPOST RAILWAY POLICE, NAROWAL

186SHEIKH KAMRAN ISMAIL

35-G.T ROAD, NEAR POST OFFICE, SHAHDARA, LAHORE

187 MOBILE INN MAIN SAMBRIAL ROAD, SAMBRIAL

188 OBH TECHNOLOGY 54-M, GULBERG-III, LAHORE

189STAR MOBILES

VIP MOBILE CENTER, BEHIND DAR GOODS AFZAL MARKET, MALL ROAD, LALAMUSA

190 MOBILE-1 COMMUNICATIONS

5, SAMA PLAZA, 68-WEST, BLUE AREA, ISLAMABAD

191 CELLULAR COMMUNICATIONS

SHOP NO 11,BLOCK 2-H,F-10 MARKAZ,ISLAMABAD

192 HI TECH COMMUNICATION

MAIN CHANDNI CHOWK, MURREE ROAD, RAWALPINDI

193ANEES AHMED CHOHAN

COMMITTEE CHOWK, MAIN MURREE ROAD, RAWALPINDI

194SWAYS 6

135/G, MARIR CHOWK, KASHMIR ROAD, SADDAR, RAWALPINDI

195 FUTURE COMMUNICATION

A-81/1, MINAR ROAD, MADANI STREET, LALA RUKH COLONY, WAH CANTT

196 FRIENDS TELECOMMUNICATION

SADAAT MARKET, G.T. ROAD, HASANABDAL

197 SARHAD COMMUNICATIONS

25, PINDI CLUB BUILDING, THE MALL RAWAPINDI

198 NAMAL COMMUNICATIONS

CORPORATE PLAZA MAIN KOHATI CHOWK, PESHAWAR

199NOOR ENTERPRISES

NEAR BAJORI GATE NAMAK MANDI PESHAWAR CITY

200Future Communication

1094, SADDAR ROAD, OPPOSITE G.P.O, PESHAWAR CANTT, PESHAWAR.

201HAROON TRADERS

MAIN UNIVERSITY ROAD, OPP HONDA NORTH PESHAWAR

202JADOON COMMUNICATION

GROUND FLOOR SIDDIQUI MANSION NEAR AMIN HOTEL GT ROAD PESHAWAR CITY.

203 BUNAIR COMMUNICATION

DAGGAR ROAD MAIN SWARI BAZAR BUNAIR



204B & J COMMUNICATIONS.

SHOP 14 CANTT MARKET HANGU ROAD KOHAT CANTT

205SHAHID ZAMAN & CO.

OPP IRRIGATION REST HOUSE JUNGLE KHEL ROAD KOHAT

206 PUNJAB BAKERS RAILWAY ROAD, JHELUM

207SHIEKH COMMUNICATIONS

OPPOSITE GENERAL BUS STAND, MOHALLAH MASOOM SHAH, G.T. ROAD, DINA (JHELUM)

208 SHAH NETWORK TRADERS

1ST FLOOR DAEWOO BUS TERMINAL, MAIN MALL ROAD NOWSHERA CANTT.

209KUMAR COMMUNICATION

CONTINENTAL PLAZA MAKAN BAGH MINGORA SWAT

210HASAN & CO

BBC PLAZA,NEAR GIRLS HIGH SCHOOL,BHOWN ROAD CHAKWAL

211 KOM STREAM (OLD NAME RSK INTITUTE)

RSK INSTITUTE OF INFORMATICS, BHOWN CHOWK, CHAKWAL

212MUSHCOM

SHOP NO 4,BLOCK NO 4,CANTT BAZAR, JINNAH ROAD, ABBOTABAD

213 KAKA KHEL TELECOMM Cantt Plaza Mall road Mardan

214 HASHAAM COMMUNICATION

OMER PLAZA, OPPOSITE MALAKAND AGENCY HOTEL, CIVIL BAZAR, ATTOCK

215 ORAKZAI & BROTHER Near Nadra Office Main Bazar Hangu

216 QURESHI ENTERPRISES SHOP NO 151617JAMMAN ROAD BANNU

217 MALAKAND COMMUNICATION

NEAR MCB BATKHELA BRANCH,MAIN BAZAR BATKHELA

218 PHARMAX MOBILE MARDAN ROAD MAIN BAZAR SWABI

219 KHATTACK COMMUNICATION

SHOP NO1 GHULAM MARKET NEAR ALLIED BANK MAIN BAZAR KARAK

220T & T MOBILE CITY

G-239/C LIAQAT ROAD GAWALMANDI CHOWK RAWALPINDI

221ROOTS DISTRIBUTION

SHOP # 24, C/O ZIA PRINTERS, BEWAL MARKET,G9 MARKAZ, ISLAMABAD

222FRIENDS ENTERPRISES

CP-335, BAKRA MANDI, DHAMIAL ROAD, OPPOSITE MASJID GOHAR ALI SHAH, RAWALPINDI

223GUL TRADERS

1-SHAHEEN COMMERCIAL COMPLEX, PAF CHOWK, CHAKLALA, RAWALPINDI

224 ISLAMABAD COMMUNICATION

I-10 MARKAZ, ISLAMABAD

225FKM COMMUNICATION

MAIN G. T. ROAD, FREE LANCER MARKET, HARIPUR

226 TRADEWELL COMMUNICATION

KAMRA

227 KHYBER TELECOM UNIVERSITY ROAD, PESHAWAR



228 SHALBANDI COMMUNICATION

ABPARA MARKET, ISLAMABAD

229 ROOHI COMMUNICATION MANSEHRA

230SIMLA COMMUNICATION

BESIDE KADIR MOTORS, MAIN PESHAWAR ROAD, CHOAR CHOWK, WESTRIDGE, RAWALPINDI

231 MUZAFFARABAD COMMUNICATION

QAZI ENTERPRISES, NEAR GPO

232 AWAMI MULTI SERVICES POONCH ROAD, KOTLI, AJK

233 YUT MOBILES MIAN MUHAMMAD ROAD, MIRPUR

234 RAWALAKOT COMMUNICATIONS

Location not final

236 J. J. COMMUNICATION SHOP NO.5/3, C-AREA NEAR DAKKHANA,

237GHULAM FARID

SHOP # C-40, 116/117 SHAH-E-KARBALA TRUST RIZVIA SOCIETY, NAZIMABAD, KARACHI

238GHAZI COMMUNICATION

SHOP # A-9, ABBAS SQUARE, BLOCK - 7, FEDERAL "B" AREA, KARACHI

239BEST BARGAIN

SHOP NO JM4 /909 MAIN GRU MANDIR, BABRI CHOWK NEAR HBL BUILDING,



CCOMPETITORSOMPETITORS

Telecom Industry is experiencing a fast pace in context of new launchings and introduction of exciting technologies. From this month, IT Insight will provide a regular section 'Market Watch'. The section will cover the industry and provide reviews, insight analysis and industry forecasts. This will base upon market intelligence, industry news, experts' opinions and research.

CCELLULARELLULAR C COMPETITIONOMPETITION

You can call it 'cellular war' as the intensity of competition is so high. In Pakistan’s telecom industry, millions of confused and satisfied subscribers look up to the service providers for them to sustain at 'one' fixed tariff policy. The variation in tariff plans almost every other month is outcome of severe competition between cellular companies especially after entrance of two new cellular companies in 2005. Nearly all cellular companies in Pakistan modified their tariffs during last 12 months.

PPAKISTANAKISTAN - 10 M - 10 MILLIONILLION N NEWEW C CUSTOMERSUSTOMERS ININ 20072007 Cellular News has reported that Pakistan gained 10 Million new cell phone customers in first 4 months of 2007. Not much of a news but it shows that the rate of growth is still in high gear.

Telenor garnered the biggest portion, with 3m or 30% of the total, ahead of Mobilink (27%), Ufone (25%) and Warid Telecom (21%).

Ufone was the best performer in April, adding 0.89m customers, or 32% of the monthly total.

Mobilink crossed the 25m customer barrier, becoming only the 11th Asian mobile company to do so, after China Mobile, China Unicom, NTT DoCoMo, KDDI, Telkomsel, Bharti, Reliance, BSNL, Hutch etc.


http://www.flickr.com/photos/manitoon/421811607/%00%E5%A1%B9%EF%92%81%E1%B4%BB%E4%A1%BF%E2%B2%AF%E5%B6%82%E8%97%84%E6%8C%A7%00%00%EA%AE%A5


MMOBILINKOBILINK GSM GSM

Mobilink GSMPakistan Mobile Communications Ltd (PMCL)

Type Private Limited CompanyGenre SubsidiaryFounded 1994Founder Motorola USA

HeadquartersIslamabad, Pakistan42 Kulsum Plaza, Blue Area

Area served 5000 cities, towns, and villages across Pakistan

Key people Zouhair A Khaliq, President and CEOIndustry Telecommunication

Products postpaid Indigo , prepaid JAZZ, Mobilink PCO

Owner Naguib Sawiris

Parent Orascom Telecom Egypt

Slogan Reshaping livesWebsite www.mobilinkgsm.com

Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. According to PTA statistics, Mobilink has 30.88 million customers by January 2008. Mobilink's Head office is located in Kulsum Plaza, Blue Area, Islamabad.

Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc, later it was sold to Orascom, an Egypt-based multi-national company. Mobilink's corporate postpaid package is sold under the brand name "Indigo" and prepaid by the name of "Jazz".

Mobilink is the largest cellular service provider in Pakistan.


http://www.mobilinkgsm.com/

http://en.wikipedia.org/wiki/Public_call_office

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Telecommunication

http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Zouhair_A_Khaliq

http://en.wikipedia.org/wiki/USA

http://en.wikipedia.org/wiki/Motorola

http://en.wikipedia.org/wiki/Subsidiary


WWARIDARID T TELECOMELECOM

Warid TelecomType Private

Founded 2004

Headquarters301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab Emirates

Key people

Sheikh Nahayan Mabarak Al Nahayan, ChairmanMr. Bashir A. Tahir, CEO Abu Dhabi Group & Warid International

Industry Telecommunication

Products Telephony

Slogan We Care

Websitewww.waridtel.com (Pakistan) www.waridtel.com.bd (Bangladesh)

Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh, Pakistan and Uganda.Warid is expected to launch in Congo soon.

In December 2005, Warid Telecom International LLC obtained a 15 year GSM license to operate as the sixth mobile phone operator in Bangladesh for 50 million US dollars.Warid Bangladesh launched their operations on the 10th of May, 2007 and uses the code 16 preceded by the code number of Bangladesh +880. Warid Bangladesh has acquired a million subscribers within 70 days of launch.

The company started rolling out network from mid-2006. In less than a year, amidst much speculation, Warid Bangladesh launched their commercial operation with 26 districts – the largest ever launch in terms of network coverage and BTS Stations. Unlike its operations in other countries Warid Bangladesh uses the slogan be heard instead of we care.


http://www.waridtel.com.bd/

http://www.waridtel.com/


Currently Warid Bangladesh provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-Paid.In 2004, Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC.

Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million Users. According to Pakistan Telecommunication Authority, currently Warid Telecom has more than 10 millions subscribers in Pakistan and is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims it has the largest "post-paid" subscriber base in Pakistan.



TTELENORELENOR

TelenorType PublicFounded 1855Headquarters Fornebu, Norway

Key peopleCEO: Jon Fredrik Baksaas, Chairman: Thorleif Enger

Industry TelecommunicationProducts Telephony and broadband

Revenue ▲ 91.1 billion NOK (2006)Operating income ▲ 18.3 billion NOK (2006)

Net income ▲ 15.9 billion NOK (2006)

Employees 31,750Slogan Here to helpWebsite www.telenor.com

Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries.

At year-end 2005, Telenor held controlling interests in mobile operations in Norway, Denmark, Sweden, Ukraine, Hungary, Montenegro, Thailand, Malaysia, Bangladesh and Pakistan. In October 2006, Telenor entered into an agreement with Vodafone Group for the acquisition of subsidiary Vodafone Sweden for a consideration of NOK 8,170 million, including assumption of debt.

Telenor Pakistan is a wholly owned subsidiary that started operations on the 15th of March 2005 and holds one of six mobile licenses in Pakistan. Its also the fastest growing cellular network of Pakistan. Currently Telenor holds the second largest GSM and the largest GPRS and EDGE coverage in Pakistan. It has also achieved the second largest retailer network in Pakistan within the 2 years of its operations and it has started operations in Azad Kashmir and the Northern Areas of Pakistan. Telenor has reached its breakeven in the first quarter of 2007 and beat largest mobile operator Mobilink in sales. Telenor proactively participated in earthquake disaster relief, and is carrying out a campaign for the welfare of flood victims in Balochistan. Current CEO of Telenor Pakistan is Tore Johnsen.


http://www.telenor.com/


CMPCMPAKAK (C (CHINAHINA M MOBILEOBILE C COMPANYOMPANY))

CMPak (China Mobile Company)Formerly known as Paktel Limited

Type Private Limited CompanyGenre SubsidiaryFounded Early 1990s

Headquarters Islamabad, Pakistan, 68-E Jinnah Avenue, Blue Area

Area served PakistanKey people Guo Yong Hong(CEO)Industry TelecommunicationOwner China Mobile Ltd. (Formerly Millicom)Slogan Ab Sab Keh DoWebsite www.zong.com.pk

Paktel was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services

until 2004, when the company launched GSM services as well. Its main competitor emerged in late 1990s as Instaphone and soon began to dominate the market. Millicom International Cellular S.A. on Sunday, 22nd

January 2007, said it will sell its 88.86 percent stake in Paktel Ltd. to China telecom for $284 million, which includes the repayment of inter-company debt. The sale implies an enterprise value for Paktel of $460 million, Millicom said in its press release.

On 4th May 2007, Paktel was renamed to CMPak. And then, on 16th May 2007, China Mobile announced that it had upped its stake in CMPak to 100%. Moreover, PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reason for pullout by Millicom International Cellular S.A.

China Mobile Communications Corporation (Chinese: 中国移动通信 , Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn) also known as China Mobile or CMCC, is the largest mobile phone operator in China. It is the world's largest mobile phone operator ranked by number of subscribers, with over 376.38 million customers


http://www.zong.com.pk/

http://en.wikipedia.org/wiki/Website

http://en.wikipedia.org/wiki/Slogan

http://en.wikipedia.org/wiki/China_Mobile

http://en.wikipedia.org/wiki/Owner

http://en.wikipedia.org/wiki/Telecommunication

http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/Subsidiary

http://en.wikipedia.org/wiki/Genre

http://en.wikipedia.org/wiki/Category:Types_of_companies


(as of end of February, 2008). By turnover it is second to Vodafone, which owns 3.3% of China Mobile. It is now the largest market capital company listed in the Hong Kong Stock Exchange, which exceeds that of HSBC. China Mobile is also fifth in world rankingsBrandZ ranking.

China Mobile is the world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour.

China Mobile is perhaps the only cellular network that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as well on top of Mount Everest.

One of the unique features of China Mobile servicing excellence is to customise its products, services and tariffs to suit the individual needs of its huge subscriber base. There are hundreds of payment/tariff options to choose from according to one's usage pattern, budgetary limitations and nature of use.

China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer and operate voice, data and all value added services in the entire country. One of the fastest growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion opportunities as well the chance to make a difference in the lives of a growing clientele that is demanding and understands and appreciates better quality and service standards.



ZONGZONG is the first International brand of China Mobile being launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible.

The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot.

ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services & content to choose from. We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate.

China Mobile has already invested $500 million in Pakistan and has plans to invest more. The company plans to increase coverage area by several thousand miles, including highways with the capacity of 20m subscribers.

The Chinese company had acquired Paktel for over $460 million enterprise value last year. On May 4, 2007, China Mobile unveiled its new company -- CMPak Limited.



UUFONEFONE A ANALYSISNALYSIS

UFUFONEONE’’SS A APPROACHPPROACH TOTO C CUSTOMERUSTOMER F FEEDBACKEEDBACK

You walk into their store to pay the bill or get something done — that transaction is entered into their POS / CRM / Billing / ERP system.One day later Ufone sends you an SMS hoping your experience was well, and asking a simple question: “Was your experience satisfactory? Send reply ‘yes’ or ‘no’.

SSIMPLEIMPLE, , ANDAND TOTO THETHE POINTPOINT

Ufone’s approach is good in that it is a dead-simple feedback form — a Yes / No vote is easy enough that people might reply, and is also enough to form a very simplistic model of using that feedback to improve operations.

The costs of this approach, however, is that Ufone will not know why people are not satisfied, and for this they will have to work closely with the Line or Business Center managers as well as sort through reports of customer service staff. Even then, they will twist data — in today’s customer experience world, skewed data can be hazardous to a company’s health.

The other major issue with Ufone's approach is that it is an interruption based approach. If I get an SMS at an odd time, I wouldn’t care if the SMS says “thank you for visiting our store”, it interrupted me and hence has a chance to put me off.Especially because Ufone keeps sending an SMS every day until you giveup and reply!

MMOBILEOBILE PHONEPHONE USERSUSERS CANCAN SENDSEND VOICEVOICE MESSAGESMESSAGES INSTEADINSTEAD OFOF SMS SMS

Telenor Pakistan and Ufone Pakistan are set to launch the world’s first interoperable voice messaging, or voice SMS, services in 2008 following successful voice messaging trials towards the end of last year. The trials were based on the technical specification developed by the GSMA, the global trade association for the mobile phone industry.

Voice messaging, an alternative to SMS, offers a simple and unobtrusive way to send a message to another mobile phone user. The service is of great value worldwide, especially in countries with lower literacy rates and character-based languages, which makes text with a standard alphanumeric keypad time-consuming and inefficient. To send a voice message, the caller simply dials a code (usually the star button) before the recipient's number and records a message lasting up to 30 seconds. The recipient is notified by a text message, which often has a one-touch link to a recording of the message.

Telenor Pakistan and Ufone, with support from voice messaging vendors Mobile Arts and Kirusa, successfully trialed interoperable voice messaging between



October and December 2007 - the first successful multi-operator and multi-vendor voice messaging trial anywhere in the world.

“Ufone has always led the way in service innovation which has led our recognition of being the operator of choice for millions. The successful inter-operator trial is testimony to the commitment and direction shown by Ufone in bringing new technology and services to Pakistani consumers. We are extremely proud to be part of this ground breaking exercise which will no doubt have a positive impact on the lives of our subscribers”, said Mr Ali Ikram, Marketing Manager VAS of Ufone Pakistan. “Ufone is proud to be the leaders in validating the GSMA standards for voice messaging inter-operability solutions.”



FFINDINGSINDINGS

I observed a trend of aggressive marketing and advertisement by the mobile operators in Pakistan. They proudly announce 50 paisa, 3 paisa, 1 paisa call rates. Trying to one-up other competitors, the advertisements emphasize the lowest possible rate to grab the consumer attention.

In reality the low rates being advertised come with many conditions. To figure it out one has to read the fine print carefully that usually marked with * (asterisk). I think this is unfair to the consumers and we need to criticize this trend which some may characterize as deceptive marketing.

Pakistan has remarkable growth in telecommunication industry. It is found that 75% population of Pakistan has mobile phones and the counting is increasing day by day. PTA recorded customers are about 82,514,536. According to current research that is conducted in March 2008, the Tele density is increasing 52.2% yearly. This is huge craze in mobile industry.

Since I am working on this project, I found some irregularities:

NNETWORKETWORK C CONNECTIVITYONNECTIVITY P PROBLEMROBLEM

People are worried about cellular service they often complaint that cellular operators are not willing to enhance their services. Caller feels disturbance, busy network, and unauthorized call ending.

DDIRTYIRTY SMS SMS

Cellular operators provide bundle SMS / MMS offers which results huge load on networks. Bundle offers also cause dirty and unethical jokes and SMS.

RROUGHOUGH/U/UNREALNREAL I IDEASDEAS ININ A ADVERTISINGDVERTISING

Many cellular service companies are using rough ideas for TV advertisement. Specially prepaid products are not belonging to realities. The imagination is not attractive and not belongs to human.

TTOOOO M MUCHUCH A ADVERTISEMENTDVERTISEMENT Cellular companies are having bombardment of advertisement on TV channels. People are fading up with this type of unnecessary advertisements.



AADVERTISINGDVERTISING B BUDGETUDGET

Companies are spending Millions rupees for in favor of advertising but they don’t pay attention for the improvement in network or service. Although Ufone’s Management has signed Rupees 550 million contract to spend its operation in interior areas and villages of Pakistan but there is still more amount required to provide better service for customers.



RRECOMMENDATIONECOMMENDATION

Cellular operators are providing their best but I have some suggestions to deliver more effective service.

IINSTALLATIONNSTALLATION OFOF EQUIPMENTEQUIPMENT WITHWITH PROFESSIONALPROFESSIONAL ENGINEERSENGINEERS Cellular companies must understand the worth of their presence in the market. If there is a growth, there is immense competition. Cellular companies should pay attention on the service which is providing to customers. They just spend on their network growth but don’t realize the value of service. Advanced Technological equipment should be installed with professional engineers this will benefit the consumers.

CCALLALL R RATESATES & SMS B & SMS BUNDLEUNDLE OFFEROFFER Companies should minimize the call rates instead of SMS rates. Low SMS rates causing dirty and non-sense jokes which is building unsecured society. Adults are wasting their time in sending and receiving unnecessary messages on mobile phone.

AATTRACTIVETTRACTIVE A ADVERTISINGDVERTISING

After having comments on advertising campaigns with different living standards, I observed that companies are not efficient in advertising. Mostly cellular advertisers are using rough and unreal ideas which are not changing consumer’s perception towards any cellular service. Marketers should convince in polite way instead of Bhangra style. Companies should implement the effective advertising strategies which affect the consumer and easily deliver message.

CCONTROLONTROL ONON A ADVERTISINGDVERTISING ANDAND B BUDGETUDGET Too much advertising lost its importance; companies should control the spots of advertising. They should avoid too much repetition of ad. People faded up and don’t want to watch ads. They should educate the people and give proper complete message against call rates and other value added services

Companies spend much money on advertising campaigns; they should control it and pay attention on service.



CCONCLUSIONONCLUSION

This project “Advertising Techniques Used by Cellular Companies” has been very energetic for me and my career. I learnt a lot while completing this project. The knowledge I gain is valuable and the contacts I met with are more valuable. This has been a great experience of my life. I faced many complications to find the correct and latest information. Alham-do-lillah I succeeded to deliver the best.

I researched on Advertising techniques and types of advertising. Most valuable information is the rates of advertising on different medium such as TV, Radio and print medium.

Telecom industry is most growing industry of Pakistan still huge investment required for coverage. The market also has strong competition after the entrance of China Mobile Company as player. Competitors are hiring professionals to entertain the consumer which is resulting technological implementation and value added services. I reveal some complications in “Findings”. It comes to know that people are worried about call rates they don’t prefer any particular company. Consumer searches good service with lowest call rates, although companies are minimizing call rates this will result more growth in the market.


ufone assignemnt

Documents

mobile phonethe mobile

mobile phone market

mobile phone operator

lg mobile

current mobile phones

mobile subscribers

mobile phone subscribers

mobile penetration