Group Members

Muhammad Zubair BhattiWaqas AhmadChaudhary Aqif KhalidSheraz HaiderUmair Latif

Dedication

We dedicate this project to our parents and beloved teachers especially Ma’am Shazadi Sattar without their patience and understanding the completion of this work would not have been possible.

History And Introduction

Company Started in January 29, 2001. Now CEO of Ufone Is Abdul Aziz. Head Office in Islamabad (F-7 Markz). Coverage in Pakistan is more than 10000

locations.

Genre: (Subsidiary of ptcl).Governed By: Govt. of PAKISTAN & ETISALATS.Slogan: (It all about U).Mission: provide strong network and qualityVisions: be the best in Pakistan Current Status: launching 3g

• Pricing Strategy. Due to Price Conesus Market Ufone offers it

services with lower and affordable rates.

Product & Services

Prepay Post Paid U Paisa

Placement

• This customer focus and best offering has allowed Ufone has built a subscriber base of over 24 million in less than a decade. Ufone has network coverage in 10,000 locations and across all major highways of Pakistan. Ufone currently caters for International Roaming to more than 288 live operators in more than 160 countries. Ufone also offers Pakistan's largest GPRS & BlackBerry Roaming coverage available with more than 200 Live Operators across 122 countries.

Promotion

• By Billboards • By Sign Board• By Sms• By Internet• By Vouchers• By Multi-Media

PESTEL Analysis

• In PEST P stands for Political, E stands for economical, S stands for social and T stands for technological analysis of industry with respect to their environment.

SWOT Analysis

• Every Organization has some Strengths, Weakness, Opportunities and Threats. Strengths and Weakness are the Internal Factors and Opportunities and threats are External Factors

BCG Matrix

• The BCG growth-share matrix displays the various business units on a graph of the market growth rate vs. market share relative to competitors.

Competitor Analysis

Competitor Analysis

Environmental Initiatives &

Social Development

• Ufone’s Green Expedition• Ufone Holds “Friends of the Environment”

competition.• CSR Activity at IMCG • SOS Iftaar• Flood Relief Activity• Library

Health Initiatives

• Child Health Care Initiatives • Revamping Polyclinic• Flood Relief Efforts