uforalive overview presentation
DESCRIPTION
TRANSCRIPT
CONSUMER ENGAGEMENT & LOYALTY PLATFORM
1. UFORALIVE OVERVIEW
2. COMPETITION
3. CORE TEAM
4. MARKET TRENDS
5. PROJECTIONS, ACTION & OFFERING
PRESENTATION CONTENTS
UFORALIVE OVERVIEW
1. BRANDS ARE INVESTING HEAVILY INTO APPs AND MOBILE MARKETING CAMPAIGNS WITH LIMITED USER ENGAGEMENT AND MINIMAL EXPERIENCIAL HOOKS THAT KEEP CONSUMERS CONNECTED
2. MANY CONSUMERS ARE SIGNED UP FOR TRADITIONAL LOYALTY PROGRAMS, BUT ACTUAL ACTIVATION AND PARTICIPATION IS LOW
3. DIGITAL LOYALTY OFFERINGS ARE FRAGMENTED BY CURRENT TECHNICAL
SOLUTIONS AND NOT CONNECTED THROUGH A FRICTIONLESS INTEGRATED PLATFORM SOLUTION
BRAND MOBILE MARKETING AND LOYALTY CHALLENGES
CONFIDENTIAL AND PROPRIETARY
UFORALIVE COMPANY SOLUTION
UFORALIVE WAS REALIZED AND DEVELOPED BY THE CORE TEAM OF ENGAGE IN-‐GAME ADVERTISING. SINCE 2005, ENGAGE HAS SPECIALIZED IN VIDEO GAME ACTIVATION STRATEGIES, CREATING ENGAGING CONSUMER EXPERIENCES FOR TODAY'S LEADING BRANDS AND AGENCIES.
IS A TRANS-‐DEVICE APP ENGAGEMENT AND LOYALTY PLATFORM POWERING ANY CONSUMER BEHAVIOR! UFORALIVE DEEPENS COMPANIES CONSUMER RELATIONSHIPS WITH THEIR BRAND BY REWARDING ANY ACTION, ANYTIME THROUGH ANY DEVICE.
CONFIDENTIAL AND PROPRIETARY
COMPLETE BRAND MISSIONS, EARN POINTS AND REDEEM PRIZES!
1. ACTIONS = MISSIONS 2. MISSIONS = POINTS 3. POINTS = REWARDS 4. REWARDS = CAPTIVATED CONSUMERS
UFORALIVE KEY PLATFORM PILLARS
CONFIDENTIAL AND PROPRIETARY
SCAN
PURCHASE
WATCH
LIKE / FOLLOW / SHARE LOCATION CHECK-‐IN
VIDEO GAME / APP INTERACTION
AD INTERACTION
VISIT / REGISTER
ACTION ANYTHING™ TECHNOLOGY CREATES ENDLESS MISSIONS
CONFIDENTIAL AND PROPRIETARY
POINTS: 5,000
IN-‐MESSAGE SYSTEM
INSTANT SWEEPS
FEATURED MISSIONS
PRODUCT NEWS
REWARDS STORE
MISSIONS BY CATEGORY
PRIZE MANAGEMENT
ACCOUNT & SOCIAL SETTINGS
APP POWERED USER EXPERIENCE
FLEXIBLE OPTIONS AND CUSTOMIZABLE INTERFACE
CONFIDENTIAL AND PROPRIETARY
1. BROWSE MISSIONS 2. LEARN & SELECT 3. INSTRUCTIONS & LAUNCH 4. REAL-‐TIME VALIDATION
Rockstar Energy Rewards "5,000 POINTS EARNED"
Close" Redeem"
POINTS: 5,000 POINTS: 5,000
MISSIONS BY CATEGORY WITH REAL-‐TIME POINTS VALIDATION
CONFIDENTIAL AND PROPRIETARY
POINTS: 5,000
5,000 10,000
50,000 8,000
1. SHOP & REDEEM REAL TO VIRTUAL REWARDS 2. MANAGE FULFILLMENT, VOUCHERS & CODES
STORE
LIVE-‐DEMAND™ DELIVERS IN-‐APP REWARDS AND REDEMPTION
CONFIDENTIAL AND PROPRIETARY
DATA PERSISTENTLY UPDATES TO THE CLOUD, KEEPING ALL ACCESS POINTS CURRENT
CONSUMERS CAN ACCESS UFORALIVE ANYTIME, ANYWHERE AND THROUGH ANY PLATFORM
TRANS-‐DEVICE APP ACCESSIBILITY
CONFIDENTIAL AND PROPRIETARY
CRM
APP TELEMETRY
SET-‐UP & DEPLOY
DIGITAL TRACKING
UFORALIVE CENTRAL -‐ CLOUD BASED COMMAND CENTER
DASHBOARD OFFERS REAL-‐TIME PROGRAM MANAGEMENT AND METRICS ANALYSIS
PLUG N PLAY INTEGRATION WITH ANY 3RD PARTY DATA FEED
CONFIDENTIAL AND PROPRIETARY
COMPETITION
GAMIFICATION SOLUTIONS DIGITAL INCENTIVE PLATFORMS MOBILE REWARD AD NETWORKS
$12.5M in FUNDING
$12.6M in FUNDING
$5.25M in FUNDING $26.5M in FUNDING
$15.3M in FUNDING $32M in FUNDING
APPLIES GAME-‐MECHANIC TECHNOLOGY TO SOCIAL AND ONLINE CHANNELS TO I N C R E A S E C U S T OM E R LOYALTY AND ENGAGEMENT
I N C ENT I V I Z E S U S ER S ACROSS NETWORK OF MOBILE APPS TO ENGAGE WITH COMPANY'S BRAND OFFERING POINTS FOR REWARDS
ENABLES COMPANIES TO LAUNCH REWARDS AND PROMOTIONAL PROGRAMS USING MOBILE, SOCIAL OR WEB CAMPAIGNS
UFORALIVE INDIRECT COMPETITION CHANNELS
1. TRANS-‐DEVICE APP TECHNOLOGY ENABLES PERSISTENT USER EXPERIENCE FROM ANY LOCATION, PLATFORM OR DEVICE ACCESS POINT.
2. ACTION ANYTHING™ TECHNOLOGY CONNECTS ANY FORM OF DIGITAL ENTERTAINMENT FROM CONSOLE GAMES, TO MOBILE APPS, TO YOUTUBE VIDEOS AND BEYOND.
3. REAL-‐PLAY™ POINTS VERIFICATION SYSTEM INFORMS USERS IN REAL-‐TIME OF ACTIONS COMPLETED AND POINTS EARNED.
4. LIVE-‐DEMAND™ OFFERS USERS DIGITAL, TANGIBLE AND RETAIL REWARD ACTIVATION WITH INSTANT SHOPPING, REDEMPTION AND FULLFIMENT.
POINTS: 5,000
UFORALIVE OWNABLE DIFFERENTIATORS
CONFIDENTIAL AND PROPRIETARY
CORE TEAM
PARIJAT AGARWAL TECHNOLOGY DIRECTOR COO AND BOARD MEMBER OF METACUBE, AGARWAL BOASTS 18+ YEARS OF TECHNOLOGY INNOVATION AND MANAGES A TEAM OF OVER 300 SOFTWARE ENGINEERS. AGARWAL CLOSES HIS EYES AND SEE’S CLEARLY IN 1’S AND 0’S. B. TECH COMPUTER SCIENCE IIT NEW DELHI
UFORALIVE CORE TEAM
DAVID SMITH CEO & PRODUCT VISIONARY FOUNDING PARTNER AND PRESIDENT OF ENGAGE IN-‐GAME ADVERTISING, SMITH BRINGS 17 YEARS OF DIGITAL MARKETING EXPERTISE AND 8 YEARS OF FIRST-‐TO-‐MARKET IN-‐GAME AD SOLUTIONS FOR LEADING FORTUNE 500 BRANDS. FROM WAKE SURFING TO MOTORCROSS, IT ’S ALL ABOUT PUSHING THE BOUNDARIES OF WHAT IS POSSIBLE. BS ADVERTISING SJSU
ELIZABETH SCHROLL CHIEF OPERATIONS F R O M S P R E A D S H E E T S T O H E L I C O P T E R S , S C H R O L L I S COMFORTABLE IN THE BOARD ROOM OR THE COCKPIT! AS COO AND MANAGING PARTNER AT ENGAGE IN-‐GAME ADVERTISING, SCHROLL HAS LEVERAGED HER YEARS OF AD AGENCY, RETAIL AND FL IGHT MANAGEMENT EXPERT ISE TO SUCCESSFULLY DRIVE PROFITS FOR ENGAGE.
CHARLIE BRAGG CLIENT DEVELOPMENT VETERAN AD SALES EXECUTIVE AND SVP OF CLIENT DEVELOPMENT AT ENGAGE IN-‐GAME ADVERTISING DELIVERS 30+ YEAR TRACK RECORD SELLING TV, DIGITAL, REWARDS P L A T F O R M S A N D I N -‐ G A M E ADVERTISING. FROM NUNCHUCKS TO SWIMMING LAPS, BRAGG KNOWS WHAT LANE TO TARGET CLIENTS. BA PSYCHOLOGY UNCC EXECUTIVE GRAD PROGRAM HAAS
PHILLIP RANCHES PLATFORM PRODUCER WITH AN ENVIABLE COMICS COLLECTION AND VIDEO GAME LIBRARY, RANCHES KNOWS HOW TO APPLY HIS IMAGINATION WHEN IT COMES TO PRODUCING CONTENT. BORN IN THE GAME INDUSTRY, RANCHES BRINGS 12+ YEARS EXPERIENCE FROM EA, SEGA AND ENGAGE IN-‐GAME ADVERTISING. BS MATHEMATICS SCU
DAN STOKES BRAND STRATEGIST PARTNER AT ENGAGE IN-‐GAME ADVERTISING AND 30+ YEAR MARKETING VETERAN AT JSTOKES AGENCY, STOKES HAS PROVIDED RAZOR-‐SHARP STRATEGY TO LITERALLY HUNDREDS OF NATIONAL B R A N D S A N D G R O W I N G COMPANIES. FROM TENNIS TO CLASSICAL GUITAR, IF IT HAS STRINGS HE'LL GET SOMETHING OUT OF IT.
YEARS OF FORGED BRAND AND GAME RELATIONSHIPS
MARKET TRENDS
BY 2016, MORE THAN 80% OF SMARTPHONE USERS WILL GAME ON THEIR DEVICES! eMARKETER REPORT, 2013
125.9 MILLION PEOPLE OR 39.8% OF THE U.S. POPULATION WILL PLAY GAMES ON THEIR PHONES THIS YEAR eMARKETER REPORT, 2013
GTA5 LAUNCHED 9.17.13 AND GENERATED $800 MILLION FIRST DAY SALES NEW YORK TIMES, 9.18.2013
GAMING IS THE LARGEST FORM OF DIGITAL ENTERTAINMENT
WORLDWIDE MOBILE AD REVENUE TO GROW 400% BETWEEN 2011-‐2016 2013 IS FORECAST TO REACH $11.4 BILLION AND HIT $24.5 BILLION BY 2016 GARTNER REPORT 2013
102 BILLION PROJECTED GLOBAL APP DOWNLOADS IN 2013, AN INCREASE OF 60% FROM 2012. GARTNER REPORT 2013
MOBILE ADVERTISING IS THE HOT TOPIC
TWITTER BUYS MoPub START-‐UP FOR $350 MILLION TO UP THE ANTE IN MOBILE ADVERTISING CRUNCHTECH 2013
TRADITIONAL LOYALTY PROGRAMS ARE STATIC ACCORDING TO THE LATEST COLLOQUY LOYALTY CENSUS, THE AVERAGE AMERICAN HOUSEHOLD BELONGS TO 21.9 PROGRAMS — YET IS ACTIVE IN FEWER THAN 10. STORES MAGAZINE, JULY 2013
GAMIFICATION IS EVOLVING INDUSTRY PRACTICES GAMIFICATION, THE PROCESS OF APPLYING GAME MECHANICS TO ACTIVITIES THAT AREN'T GAMES WILL GROW TO $2.8 BILLION BY 2016 M2 RESEARCH, 2012
LOYALTY PROGRAMS ARE EVOLVING
PROJECTIONS, ACTION AND OFFERING
REVENUE CHANNELS AND PROJECTIONS
CONFIDENTIAL AND PROPRIETARY
TECHNOLOGY OFFERINGS PROGRAM SET-‐UP AND TESTING
CUSTOM ADD-‐ONS
ANNUAL LICENSE
TECH, ADMIN AND USER SUPPORT
CREATIVE SERVICES INTERFACE VISUAL DESIGN & COPY
3RD PARTY GAME INTEGRATION
CUSTOM GAME DEVELOPMENT
PARTNERSHIP MARKETING & PROMOTIONS
GROSS SALES PROJECTIONS
12 MONTHS -‐-‐ $400,000
24 MONTHS -‐-‐ $3,135,000
36 MONTHS -‐-‐ $6,085,000
48 MONTHS -‐-‐ $9,110,000
60 MONTHS -‐-‐ $12,885,000
• TARGET FUNDING: $500,000
• COMPANY VALUATION: $3,500,000
• INVESTMENT OFFER: CONVERTIBLE NOTE
• CURRENT FUNDING: ENGAGE IN-‐GAME ADVERTISING, LLC
• PROTOTYPE COMPLETED 10/15/13
• CURRENT BETA CLIENT DISCUSSIONS:
• CURRENT BETA CLIENT DISCUSSIONS:
• SECONDARY BETA CLIENT PROSPECTS:
ACTIVITY INVESTMENT OFFERING
CONFIDENTIAL AND PROPRIETARY
ACTIVITY AND INVESTMENT OFFERING
APPAREL FASHION RETAIL
QSR
SPORTS
ELECTRONICS
AUTO/MOTO
SNACK FOOD
CONFECTIONS
GAMING
MOBILE C-‐TECH MUSIC ARTISTS
ELECTRONICS RETAIL
TV/CABLE BEVERAGE
POST-‐BETA BRAND TARGET SAMPLING
CONFIDENTIAL AND PROPRIETARY
THANKS FOR PLAYING