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UH Dining ServicesStrategic Initiatives Overview

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Agenda• Strategic Initiatives Overview

• Economic Trends

• 2009 – 2010 Meal Plan Proposal

• 2009 – 2010 Meal Plan Brochures

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UH Dining ServicesStrategic Initiatives 2009 - 2010

• UC Satellite Chick-fil-A Refresh 2009

• Calhoun Lofts P.O.D Market 2009

• Air Screen Expansion 2009– Extreme Pita

• Cougar Cash Expansion– McAlister's Deli, Tealicious, Deli

Chinese Star, and Shasta's 

• Campus Dish E-Commerce option for Meal Plan Purchases in 2009

• Peer 2 Peer Marketing Team– Promote Meal Plan Sales

– Increase JAM Awareness

• Einstein's Bagels Potential Expansion 2009-2010

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UH Dining Services Strategic Initiatives 2009 - 2010

• Promote UHDS Sustainability– Support Campus Garden– Promote Healthy Dining Choices,

Just 4 U– Expansion of recycle paper

supplies 2009-2010– Partnership with UH Athletics to

promote student attendance• Internship Expansion - targeting

HRM, HR, Marketing and Accounting Internships 2009

• UH Dining Services Meal Plan Scholarship

• Enhanced Catering in-kind fund 2009

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UH Dining ServicesStrategic Initiatives 2010 - 2012

• Moody Fresh Food Company 2010

• Freshmen Housing P.O.D Market 2010

• UC Satellite Retail Brand Conversion 2010

• OB RFoC Renovation and Expansion 2011

• New Retail Concept in 2010-2011. Location TBD

• Renovation to UC Retail Dining as part of UC Project 2012

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March220 200

175

150

125

100’08’07’06’05

Source: U.N.

Economic Trends

• Several year trend created by alternative-fuel boom

• Leap in demand for corn• Farmers favor energy crops• Primary affected areas

– Cereal and baked products (up 5.2%) – Meat, poultry, fish and eggs (up 5.4%) – Dairy (up 14%)

• The latest congressional energy bill calls for a five-fold increase in alternative fuel use by 2022

Global Food Price Index1998 – 2000 = 100

Agflation ag-flay-shun n. The rising cost of food and drink attributed to higher demand for biofuels made from agricultural products.

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• Droughts, floods, and unusual temperatures– 14% of total corn crop underwater– Future effect on livestock

• Crude oil pricing• Trade weighted value of US$• Consumer confidence levels• US food inflation—expected to accelerate 7.5%

during 2008-12**Advanced Economic Solutions June 2008

Economic TrendsRecent Events have exacerbated the agflation trend

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2009 – 2010 Meal Plan Options

• Expansion of Cougar Cash to other on-campus vendors– McAlister’s, Tealicious, Chinese Star, Shasta

• Elimination of the RFoC 5

• Minimal Changes– Number of meals and Cougar Cash amounts stay the same

– Average cost per meal increase $.10

• Overall Rate Increase– Average meal plan price increase is 8%

University of HoustonMeal Plans - 2009-2010

All Resident Students Must Select one of the Following Plans '08-'09

Plan Over PY $ Selling Price Meals per wkDB MinimumMeals p/sem Cost p/meal CPM YOYRFoC 21 107.5% $1,526.50 21 $120.00 354 $3.97 $3.67 108.3%

Default RFoC 15 108.5% $1,274.88 15 $165.00 253 $4.39 $3.99 110.0%RFoC 9 109.0% $1,166.30 9 $320.00 152 $5.58 $4.94 112.9%

Eliminate RFoC 5 100.0% $990.00 5 $425.00 84 $6.70 $6.70 100.1%RFoC 140 107.0% $1,498.00 7.9 $525.00 140 $6.95 $6.25 111.2%

Upper Classmen Cougar Cash 108.0% $1,269.00 $1,269.00 108.0% $1,287.45 $2,824.00 108.49%

Commuter Plan(not available to Resident Hall Students) '08-'09 '09-'10 Meals p/wk DB Meals p/sem Cost p/meal

Select 20 Plus $150.00 10.00% $165.00 1.1 $35.00 20 $6.50Select 40 Plus $325.00 7.69% $350.00 2.3 $100.00 40 $6.25Select 80 Plus $525.00 8.57% $570.00 4.5 $150.00 80 $5.25Select 80 $375.00 12.00% $420.00 4.5 $0.00 80 $5.25

Faculty and Staff Plan '08-'09 '09-'10 DB Meals p/sem Cost p/mealCougar Cash $25 $25.00 0.00% $25.00 $25.00 N/A N/ABlock 5 $27.50 9.09% $30.00 5 $5.50Block 10 $52.50 4.76% $55.00 10 $5.25Block 15 $78.75 1.59% $80.00 15 $5.25

RFoC Door/Cash Price '08-'09 '09-'10$5.25 14.29% $6.00$6.25 12.00% $7.00 $7.25 10.34% $8.00

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Meal Plan Communication Points

Overall Communication –

I should get a meal plan because a meal plan gives me more value:- Price Value: Dollar for dollar, it’s a better deal for on-campus dining- One and Done: Make one selection at the beginning of the year and you’re covered - Dependability: Something that’s always there and you don’t have to worry about being short on money

And because of this, a meal plan gives me access to …

Mandatory- Socialization- Quality- Convenience- Variety

Commuter- Flexibility- Service- Convenience- Socialization

Faculty/Staff- Service-Convenience-Variety/healthy options-Convenience- Flexibility

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New 2009 – 2010Meal Plan Brochures