uk data archive study number 62005 - national readership...
TRANSCRIPT
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 1
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_
_#SSRC C001-25
_
_#SSRC C025-01
_
_62005
_NATIONAL READERSHIP SURVEY
_DEPOSITOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING
_SPONSOR: INSTITUTE OF PRACTITIONERS IN ADVERTISING
_CONDUCTED BY: BRITISH MARKET RESEARCH BUREAU LIMITED.
_SCHEDULES COMPLETED OCTOBER 1ST 1962
_ TO DECEMBER 31ST 1962
_POPULATION: ALL ADULTS AGED 16 OR OVER LIVING IN
_ HOUSEHOLDS INDICATED BY ELECTORAL
_ REGISTERS OF 2 POLLING DISTRICTS IN EACH
_ OF 160 PARLIAMENTARY CONSTITUENCIES
_SAMPLE: STRATIFIED BY LABOUR/NON-LABOUR VOTING
_ RATIO & SIZE FOR CONSTITUENCIES AND BY
_ SIZE FOR POLLING DISTRICTS;RANDOM,FIXED
_ INTERVALS FOR ELECTORS AND THEIR
_ HOUSEHOLDS IN WHICH NON-ELECTORS CHOSEN
_ AT RANDOM
_FOUR 1962 SURVEYS:N=19,200,62005:O=3986 T=3986
_ORAL INTERVIEWS
_R.AGE(GROUPED 16-24,25-34,35-44,45-64,65+),SEX,MARITAL
_STATUS,EDUCATION(AGE WHEN FINISHED)
_WHETHER HH.,HH.CLASS(AB-C1-C2-DE),OCCUPATION
_R.'S FAMILY WASHING MACHINE,*CAR OWNERSHIP(YEAR OF CAR)
_HOUSEHOLD COMPOSITION & FULL TIME JOBS,HOUSING(TYPE OF
_OWNERSHIP)
_TELEVISION AREA
_>60001
_>61003
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 2
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_
_#SSRC C001
_
_NATIONAL READERSHIP SURVEY: JN 61225
_
_EDITION 1M ([1 10 62])
_
_BRITISH MARKET RESEARCH BUREAU LIMITED.
_47, UPPER GROSVENOR STREET, LONDON, W1
_
_
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_
_#SSRC Q001
_
_ TV AREA
_
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q002
_
_ QUARTER
_
_ ALSO SEE
_99999 C033
_
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_
_#SSRC Q003
_
_ SERIAL NUMBER
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 3
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_
_#SSRC Q004+C
_
_ INFORMANT IS:
_
_ ELECTOR
_
_ NON-ELECTOR
_
_ LIVING AT INSTITUTION
_
_[IF INSTITUTION:]
_
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004-01
_
_ IDENTIFICATION OF INFORMANT
_
_ ALSO SEE
_99999 C018
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ SAMPLING AREA CODE:
_
_ ALSO SEE
_99999 C032
_99999 C022
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D001
_
_ CONSTITUENCY:
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 4
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_
_#SSRC Q006
_
_ POLLING DISTRICT:
_
_ ALSO SEE
_99999 C032
_
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_
_#SSRC D002
_
_ NAME OF INFORMANT:MR/MRS/MISS
_
_
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_
_#SSRC D003
_
_ FULL POSTAL ADDRESS:
_
_
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_
_#SSRC Q007
_
_ DAY OF INTERVIEW:
_
_ MONDAY
_
_ TUESDAY
_
_ WEDNESDAY
_
_ THURSDAY
_
_ FRIDAY
_
_ SATURDAY
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 5
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_
_#SSRC Q008
_
_ DAY OF MONTH:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q009
_
_ MONTH OF INTERVIEW:
_
_ JANUARY
_
_ FEBRUARY
_
_ MARCH
_
_ APRIL
_
_ MAY
_
_ JUNE
_
_ JULY
_
_ AUGUST
_
_ SEPTEMBER
_
_ OCTOBER
_
_ NOVEMBER
_
_ DECEMBER
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 6
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_
_#SSRC Q010
_
_ BOOKLET USED FOR INTERVIEW:
_
_ ALSO SEE
_99999 C019
_
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_
_#SSRC Q011
_
_ SEX AND HOUSEHOLD STATUS OF INFORMANT:
_
_ INFORMANT
_ IS MALE IS FEMALE
_
_ HEAD OF HOUSEHOLD
_
_ INFORMANT IS HEAD OF HOUSEHOLD
_
_ INFORMANT IS NOT HEAD OF HOUSEHOLD
_
_ HOUSEWIFE
_
_ INFORMANT IS SOLELY/MAINLY RESPONSIBLE
_
_ OTHER PERSON IS SOLELY/MAINLY RESPONSIBLE
_
_ INFORMANT SHARES EQUALLY WITH:
_
_ SEX
_
_ AGE
_
_ ALSO SEE
_99999 C024
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 7
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_
_#SSRC Q012
_
_ INTERVIEWER'S NUMBER:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q013
_
_ MARITAL STATUS OF INFORMANT
_
_ MARRIED
_
_ SINGLE/WIDOWED/DIVORCED
_
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ AGE GROUP:
_
_ 16:24
_
_ 25:34
_
_ 35:44
_
_ 45:64
_
_ 65 OR OVER
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 8
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_
_#SSRC Q016
_
_ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL-TIME EDUCATION?
_
_ 15 OR UNDER
_
_ 16:18
_
_ 19:23
_
_ 24 OR OVER
_
_ STILL AT SCHOOL OR COLLEGE
_
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ COMPOSITION OF HOUSEHOLD:
_
_ NUMBER OF ADULTS 21+
_
_ NUMBER OF ADULTS 16:20
_
_ NUMBER OF CHILDREN 5:15
_
_ NUMBER OF INFANTS 2:4
_
_ NUMBER OF INFANTS UNDER 2
_
_ TOTAL (CHECK WITH INFORMANT)
_
_
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_
_#SSRC Q018
_
_ HOW MANY OF THEM HAVE FULL-TIME JOBS?
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 9
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_
_#SSRC D004
_
_ OCCUPATION AND INDUSTRY OF:
_
_ HEAD OF HOUSEHOLD
_
_ INFORMANT (IF NOT HEAD OF HOUSEHOLD)
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q019
_
_ SOCIAL GRADE:
_
_ A
_
_ B
_
_ C1
_
_ C2
_
_ D
_
_ E
_
_ ALSO SEE
_99999 C025
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 10
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_
_#SSRC Q020C
_
_ INFORMANT IS OCCUPIED:
_
_ FULL-TIME
_
_ PART-TIME
_
_ RETIRED
_
_ UNOCCUPIED
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 11
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_
_#SSRC Q021
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ UP TO $250
_
_ $250:$350
_
_ $350:$450
_
_ $450:$550
_
_ $550:$650
_
_ $650:$750
_
_ $750:$850
_
_ $850:$950
_
_ $950:$1200
_
_ $1200:$1450
_
_ $1450:$1700
_
_ $1700:$1950
_
_ OVER $1950
_
_ DON'T KNOW/REFUSED
_
_
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_
_#SSRC D005
_
_ LENGTH OF INTERVIEW:
_
_ ..... MINUTES
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 12
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_
_#SSRC D006
_
_ INTERVIEWER:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D007
_
_ SUPERVISOR:
_
_ASK Q.1 ABOUT ALL PUBLICATIONS IN BOOKLET BEFORE GOING TO Q.2.
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_1. (I WANT YOU TO GO THROUGH THIS BOOKLET WITH ME, AND TELL ME, FOR EACH PAPER,
_ WHETHER YOU HAPPEN TO HAVE LOOKED AT ANY COPY OF IT IN THE PAST THREE
_ MONTHS,IT DOESN'T MATTER WHERE.)
_
_NOW EXPLAIN: "LOOKED AT","ANY COPY".
_ "PAST 3 MONTHS" (IE "SINCE....."),
_ "DOESN'T MATTER WHERE".
_
_AFTER ALL PUBLICATIONS HAVE BEEN DEALT WITH UNDER Q.1, ASK Q.2 FOR EACH
_PUBLICATION "LOOKED AT IN PAST 3 MONTHS" (CODE A). TAKE GROUPS IN THE SAME ORDER
_AS IN THE BOOKLET.
_
_
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022-01+
_
_2. (WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?)
_
_DISREGARD ANY READING ON THE DAY OF INTERVIEW:
_
_IF THE ANSWER IS "TO-DAY" ASK:
_
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 13
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_
_#SSRC Q022-01-01
_
_ (WHEN DID YOU LAST LOOK AT A COPY,APART FROM TO-DAY?)
_
_ PUBLICATION [1]
_
_ Q.1 (IN LAST 3 MONTHS) LOOKED AT [2]
_
_ Q.1 (IN LAST 3 MONTHS) NOT LOOKED AT [3]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: BEFORE YESTERDAY [4]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: YESTERDAY (INCLUDE
_ SATURDAY FOR MONDAY INTERVIEWS) [5]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: OVER 7 DAYS AGO [6]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: WITHIN LAST 7 DAYS [7]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: OVER 4 WEEKS AGO [8]
_
_ Q.2 (IF CODE A) WHEN LAST LOOKED AT: WITHIN LAST 4 WEEKS [9]
_
_ALL REGIONS
_
_DAILY MORNING & EVENING NEWSPAPERS
_
_ [1] [2] [3] [4] [5]
_
_ DAILY EXPRESS A B C 2
_
_ DAILY MIRROR A B C 3
_
_ DAILY SKETCH A B C 4
_
_ DAILY MAIL &
_ NEWS CHRONICLE A B C 5
_
_ DAILY HERALD A B C 6
_
_ THE TIMES A B C 7
_
_ DAILY TELEGRAPH A B C 8
_
_ THE GUARDIAN A B C 0
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 14
_------------------------------------------------------------------------------------------------------------------------
_ FINANCIAL TIMES A B C Y
_
_ DAILY RECORD (SCOTLAND ONLY) A B C X
_
_LONDON, SOUTH EAST,
_EAST, AND SOUTHERN
_REGIONS ONLY
_
_ EVENING STANDARD A B C 1
_
_ EVENING NEWS & STAR A B C 2
_
_ALL REGIONS
_
_SUNDAY NEWSPAPERS
_
_ [1] [2] [3] [6] [7]
_
_ SUNDAY TELEGRAPH A B C 4
_
_ NEWS OF THE WORLD AND
_ EMPIRE NEWS A B C 1
_
_ SUNDAY TIMES A B C 3
_
_ SUNDAY EXPRESS &
_ SUNDAY DISPATCH A B C 4
_
_ SUNDAY PICTORIAL A B C 5
_
_ OBSERVER A B C 7
_
_ PEOPLE A B C 8
_
_ REYNOLDS NEWS A B C 0
_
_ GLASGOW SUNDAY POST A B C X
_
_ GLASGOW SUNDAY MAIL A B C Y
_
_GENERAL WEEKLY MAGAZINES
_
_ [1] [2] [3] [6] [7]
_
_ PUNCH A B C 1
_
_ REVEILLE A B C 3
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 15
_------------------------------------------------------------------------------------------------------------------------
_ TODAY THE NEW JOHN BULL A B C 4
_
_ UNIVERSE A B C 5
_
_ CHRISTIAN HERALD A B C 8
_
_ TV TIMES A B C 9
_
_ TV GUIDE/TV WEEKLY/THE
_ VIEWER A B C 2
_
_ LOOK WESTWARD A B C 6
_
_ TIT-BITS A B C X
_
_ WEEKLY NEWS (GLASGOW WEEKLY
_ NEWS IN SCOTLAND) A B C Y
_
_ LISTENER A B C 1
_
_ WEEKEND A B C 2
_
_ PARADE A B C 3
_
_ RADIO TIMES A B C 4
_
_WOMEN'S WEEKLY MAGAZINES
_
_ [1] [2] [3] [6] [7]
_
_ WOMAN'S REALM A B C 9
_
_ ROXY A B C 0
_
_ SECRETS A B C 3
_
_ FAMILY STAR A B C 5
_
_ MARILYN A B C 6
_
_ WOMAN'S MIRROR A B C 7
_
_ WOMAN A B C 8
_
_ WOMAN'S WEEKLY A B C 0
_
_ WOMAN'S OWN &
_ WOMAN'S DAY A B C Y
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 16
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_
_ RED STAR A B C 3
_
_ RED LETTER A B C 4
_
_ PEOPLE'S FRIEND A B C 5
_
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 17
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_------------------------------------------------------------------------------------------------------------------------
_
_ PEOPLE'S FRIEND A B C 5
_
_ MIRABELLE A B C 8
_
_ VALENTINE A B C 9
_
_ MY WEEKLY A B C 0
_
_ BOYFRIEND A B C 7
_
_ ROMEO A B C X
_
_ MARTY A B C 0
_
_GENERAL MONTHLY MAGAZINES
_
_ [1] [2] [3] [8] [9]
_
_ PRACTICAL HOUSEHOLDER A B C 2
_
_ ARGOSY A B C 3
_
_ READER'S DIGEST A B C 4
_
_ IDEAL HOME A B C 5
_
_ HOUSE BEAUTIFUL A B C 6
_
_ HOMES & GARDENS A B C 7
_
_ WIDE WORLD A B C 8
_
_ MEN ONLY A B C 9
_
_ PHOTOPLAY A B C 0
_
_ PRACTICAL MOTORIST A B C X
_
_ DO IT YOURSELF A B C Y
_
_ HOMEMAKER A B C 8
_
_ CAR MECHANICS A B C X
_
_WOMEN'S MONTHLY MAGAZINES
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 18
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_ [1] [2] [3] [8] [9]
_
_ WOMAN & BEAUTY A B C 1
_
_ VOGUE A B C 2
_
_ MY HOME A B C 3
_
_ TRUE ROMANCES A B C 4
_
_ MODERN WOMAN A B C 5
_
_ SHE A B C 6
_
_ GOOD HOUSEKEEPING A B C 7
_
_ HOME A B C 8
_
_ VANITY FAIR A B C 9
_
_ TRUE MAGAZINE A B C 0
_
_ WOMAN & HOME A B C X
_
_ TRUE STORY A B C 1
_
_ WOMAN'S JOURNAL A B C 3
_
_ EVERYWOMAN A B C 4
_
_ HOUSEWIFE A B C 5
_
_ WOMAN'S STORY A B C 6
_
_ HONEY A B C Y
_
_ FLAIR A B C 9
_
_ ALSO SEE
_99999 C019
_99999 C034
_
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UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 19
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_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q023
_
_3. HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA?
_
_ TWICE A WEEK OR MORE OFTEN
_
_ ONCE A WEEK
_
_ ONCE A FORTNIGHT
_
_ ONCE A MONTH
_
_ LESS OFTEN
_
_ NEVER GO THESE DAYS
_
_ ALSO SEE
_99999 C036
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024
_
_4. HOW MANY TIMES HAVE YOU BEEN IN THE LAST WEEK?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025+
_
_5(A).
_ DO YOU HAVE A TELEVISION SET AT HOME YET?
_
_ YES
_
_ NO
_
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 20
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025-01
_
_(B).
_ CAN YOU GET BOTH THE BBC AND THE INDEPENDENT TV STATION ON IT, OR NOT?
_
_ BBC ONLY
_
_ BBC & ITV
_
_ASK ALL
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
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_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 21
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q026
_
_6. HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION? AND WHAT ABOUT
_ INDEPENDENT TV?
_
_ BBC
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER VIEW THESE DAYS
_
_ ITV
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER VIEW THESE DAYS
_
_ ALSO SEE
_99999 C035
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 22
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q027
_
_7. DID YOU VIEW EITHER STATION YESTERDAY?
_
_ NEITHER
_
_ BBC
_
_ ITV
_
_ (RING 2 CODES IF NECESSARY)
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q028
_
_8. ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?
_
_ 5 OR MORE DAYS A WEEK
_
_ 3 OR 4 DAYS A WEEK
_
_ ONCE OR TWICE A WEEK
_
_ LESS OFTEN
_
_ NEVER LISTEN THESE DAYS
_
_ ALSO SEE
_99999 C037
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q029
_
_9. HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE LAST WEEK?
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 23
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030
_
_10. DO YOU HAVE A WASHING MACHINE AT HOME?
_
_ YES
_
_ NO
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031+
_
_11(A).
_ DO YOU HAVE A CAR AT HOME?
_
_ YES
_
_ NO
_
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-01
_
_(B).
_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?
_
_ YES
_
_ NO
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 24
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-02
_
_(C).
_ YEAR OF CAR?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-03C
_
_(D).
_ IS THE CAR USED FOR:
_
_ BUSINESS ONLY?
_
_ BUSINESS AND PLEASURE?
_
_ OR PLEASURE ONLY?
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q032
_
_12. DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?
_
_ PRIVATE HOUSEHOLDS ONLY
_
_ RENT
_
_ OWN (OR ARE BUYING)
_
_ LIVE RENT FREE
_
_ INSTITUTION
_
_ ALSO SEE
_99999 C023
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 25
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033
_
_13. DO YOU SMOKE?
_
_ CIGARETTES ONLY
_
_ PIPE ONLY
_
_ CIGARETTES AND PIPE
_
_ NEITHER
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 26
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_14. HOW OFTEN DO YOU HAVE A DRINK OF?
_
_ BEER?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ SPIRITS?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ WINE?
_
_ ONCE A WEEK OR MORE OFTEN
_
_ LESS OFTEN
_
_ NEVER
_
_ASK ALL WOMEN
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 27
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q035C
_
_15. WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?
_
_ (NOTE: CLEANSING PREPARATIONS INCLUDE CLEANSING CREAM/MILK/LOTION
_ ONLY: NOT COLD CREAM)
_
_ LIPSTICK
_
_ FACE POWDER
_
_ NAIL VARNISH
_
_ CLEANSING PREPARATIONS
_
_ ROUGE
_
_ MASCARA
_
_ EYE SHADOW
_
_ NONE OF THE ABOVE
_
_ ALSO SEE
_99999 C039
_ASK ALL
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 28
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q036
_
_16(A)
_ HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING OF
_ ANY PART OF YOUR HOUSE?
_
_ YES
_
_ NO
_
_ ALSO SEE
_99999 C038
_IF "YES"
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC D008
_
_(B)
_ WHAT?
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 29
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q037C
_
_17. HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?
_
_ STATE NUMBER:
_
_ DOGS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_ CATS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_ CAGE BIRDS
_
_ NONE
_
_ 1
_
_ 2
_
_ 3 OR MORE
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC C001-50
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 30
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q001
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ TV AREA
_
_ LONDON [01]11 1071 2915
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MIDLAND [01]12 582 3404
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTHERN [01]13 1206 2780
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTHERN [01]14 229 3757
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EAST ANGLIAN [01]15 242 3744
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTH WALES AND WEST [01]16 281 3705
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SCOTTISH [01]17 261 3725
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTH EAST [01]18 227 3759
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 31
_------------------------------------------------------------------------------------------------------------------------
_ OUTSIDE ITV [01]19 36 3950
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SOUTH WEST [01]20 128 3858
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NORTH EAST SCOTLAND [01]21 77 3909
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ BORDER [01]22 25 3961
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q002
_
_ [01]07-[01]08
_
_ QUARTER
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C033
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 32
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q003
_
_ [01]05-[01]06
_
_ [ADDRESS] SERIAL NUMBER
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004+C
_
_ [01]09
_
_ INFORMANT IS:
_
_ ELECTOR (1) 3199
_
_ NON-ELECTOR (2) 761
_
_ LIVING AT INSTITUTION (3) 26
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 33
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q004-01
_
_ [01]10
_
_ IDENTIFICATION OF INFORMANT:[SERIAL NUMBER]
_
_ [IDENTIFICATION OF INFORMANT WAS BY A ONE DIGIT CODING IN COLUMN
_ 10 OF CARD 01. THIS CODING WAS ONLY APPLICABLE TO THOSE
_ INFORMANTS LIVING IN INSTITUTIONS.]
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3960]
_ ALSO SEE
_99999 C018
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 34
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]01
_
_ REGISTRAR-GENERAL'S REGION
_
_ NORTHERN (1) 252
_
_ EAST AND WEST RIDINGS (2) 359
_
_ NORTH MIDLAND (3) 267
_
_ EASTERN (4) 311
_
_ SOUTH-EASTERN (5) 208
_
_ SOUTHERN (6) 241
_
_ SOUTH-WESTERN (7) 265
_
_ WALES (8) 232
_
_ MIDLAND (9) 296
_
_ NORTH-WESTERN (0) 577
_
_ SCOTLAND (-) 342
_
_ GREATER LONDON (&) 636
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 35
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]23
_
_ TOWN SIZE
_
_ GREATER LONDON (1) 636
_
_ OTHER MAJOR CONURBATIONS INCLUDING THE SOUTH WALES CONURBATION (2) 778
_
_ OTHER URBAN (3) 1979
_
_ OTHER RURAL (4) 593
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]24-[01]26
_
_ PERCENTAGE OF NON-LABOUR TO LABOUR VOTES IN THE CONSTITUENCY
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 36
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q005
_
_ [01]27-[01]28
_
_ PERCENTAGE OF JURORS TO ELECTORATE IN THE WARD IN WHICH THE POLLING DISTRICT
_ LIES("J" INDEX)
_
_ [TWO FURTHER STRATIFICATIONS OF THE SAMPLE WERE MADE. FIRST: THE
_ PERCENTAGE OF NON-LABOUR TO LABOUR VOTES IN THE CONSTITUENCY.
_ THESE DATA ARE A 3 DIGIT CODING AT COLUMNS 24, 25 AND 26.
_ SECONDLY: THE PERCENTAGE OF JURORS TO ELECTORATE IN THE POLLING
_ DISTRICT. THESE DATA BEING A TWO DIGIT CODING AT COLUMNS 27 AND
_ 28.
_ THE CODING 01 INDICATES NONE OR LESS THAN 1%, THAT OF --
_ INDICATES SCOTTISH CONSTITUENCIES, WHERE NO J INDEX EXISTED.
_ THAT OF && INDICATES NOT LISTED (WARD CHANGED SINCE J INDICES
_ CALCULATED):ENGLAND AND WALES ONLY.
_ THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C032
_99999 C022
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 37
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q006
_
_ [01]04
_
_ POLLING DISTRICT:
_
_ POLLING DISTRICT FROM UPPER STRATUM (1) 1988
_
_ POLLING DISTRICT FROM LOWER STRATUM (2) 1996
_
_ [POLLING DISTRICTS ARE STRATIFIED BY "J" INDEX VALUE OF WARDS AND
_ DIVIDED INTO TWO STRATA.
_ (A) UPPER: THE HALF OF THE WARDS WITH THE HIGHEST "J" INDEX
_ VALUES.
_ (B) LOWER: THE HALF OF THE WARDS WITH THE LOWEST "J" INDEX
_ VALUES.]
_
_ [INVALID PUNCHES 2]
_ [BLANKS 0]
_ ALSO SEE
_99999 C032
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 38
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q007
_
_ [01]29
_
_ DAY OF INTERVIEW:
_
_ MONDAY (1) 712
_
_ TUESDAY (2) 656
_
_ WEDNESDAY (3) 667
_
_ THURSDAY (4) 697
_
_ FRIDAY (5) 634
_
_ SATURDAY (6) 620
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q008
_
_ [01]30-[01]31
_
_ DAY OF MONTH:
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 39
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q009
_
_ [01]32
_
_ MONTH OF INTERVIEW:
_
_ JANUARY (1) 0
_
_ FEBRUARY (2) 0
_
_ MARCH (3) 0
_
_ APRIL (4) 0
_
_ MAY (5) 0
_
_ JUNE (6) 0
_
_ JULY (7) 0
_
_ AUGUST (8) 0
_
_ SEPTEMBER (9) 0
_
_ OCTOBER (0) 1384
_
_ NOVEMBER (-) 1329
_
_ DECEMBER (&) 1273
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 40
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q010
_
_ [01]33-[01]34
_
_ BOOKLET USED FOR INTERVIEW:
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING. THE MARGINALS ARE
_ AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_ ALSO SEE
_99999 C019
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]35-[01]38
_
_ SEX AND HOUSEHOLD STATUS OF INFORMANT:
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]35
_
_ HEAD OF HOUSEHOLD
_
_ MALE INFORMANT IS HEAD OF HOUSEHOLD (1) 1414
_
_ MALE INFORMANT IS NOT HEAD OF HOUSEHOLD (2) 398
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2174]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 41
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]36
_
_ HEAD OF HOUSEHOLD
_
_ FEMALE INFORMANT IS HEAD OF HOUSEHOLD (7) 319
_
_ FEMALE INFORMANT IS NOT HEAD OF HOUSEHOLD (8) 1855
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1812]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]37
_
_ HOUSEWIFE
_
_ MALE INFORMANT NON IPA HOUSEWIFE SHARING DUTIES (1) 3
_
_ MALE INFORMANT NON IPA HOUSEWIFE NOT SHARING DUTIES (4) 70
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2175]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 42
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q011
_
_ [01]38
_
_ HOUSEWIFE
_
_ FEMALE INFORMANT IS HOUSEWIFE IPA DEFINITION (3) 1711
_
_ FEMALE INFORMANT IS NOT HOUSEWIFE (4) 418
_
_ FEMALE INFORMANT IS HOUSEWIFE SHARING DUTIES (5) 45
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1812]
_ ALSO SEE
_99999 C024
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q012
_
_ [01]39-[01]41
_
_ INTERVIEWER'S NUMBER:
_
_ [THESE DATA ARE CODED AS A THREE DIGIT CODING. THE MARGINALS
_ ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 43
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q038
_
_ [01]42
_
_ EMPLOYMENT STATUS OF PERSON ON WHOM SOCIAL GRADE IS BASED
_
_ SELF-EMPLOYED WITH EMPLOYEES (1) 260
_
_ SELF-EMPLOYED WITHOUT EMPLOYEES (2) 86
_
_ MANAGERS (3) 300
_
_ FOREMAN/SUPERVISORS (4) 318
_
_ OTHER EMPLOYEES (5) 2825
_
_ NOT STATED (6) 195
_
_ [INVALID PUNCHES 1]
_ [BLANKS 1]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q013
_
_ [01]43
_
_ MARITAL STATUS OF INFORMANT
_
_ MARRIED (-) 2755
_
_ SINGLE/WIDOWED/DIVORCED (&) 1228
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 44
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_ ESTIMATED [01]44 53 3933
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q014
_
_ [01]45-[01]46
_
_ AGE OF INFORMANT:
_
_ EXACT AGE:
_
_ [THE EXACT AGE WAS CODED AS A TWO DIGIT CODING IN COLUMNS 45 AND
_ 46. THE CODING && INDICATED NO ANSWER, OR
_ INFORMANT REFUSED. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR
_ ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 45
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q015
_
_ [01]47
_
_ AGE GROUP:
_
_ 16:24 (1) 667
_
_ 25:34 (2) 614
_
_ 35:44 (3) 767
_
_ 45:54 (4) 726
_
_ 55:64 (5) 641
_
_ 65 OR OVER (6) 571
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q016
_
_ [01]48
_
_ HOW OLD WERE YOU WHEN YOU FINISHED YOUR FULL-TIME EDUCATION?
_
_ 15 OR UNDER (7) 3115
_
_ 16:18 (8) 648
_
_ 19:23 (9) 107
_
_ 24 OR OVER (0) 24
_
_ STILL AT SCHOOL OR COLLEGE (-) 62
_
_ NOT STATED (&) 29
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 46
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ COMPOSITION OF HOUSEHOLD:
_
_ [THE DATA FOR THE NUMBER OF ADULTS 16:20 ARE CODED JOINTLY WITH
_ THE NUMBER OF ADULTS 21+ AS THE NUMBER OF ADULTS 16+. THE
_ NUMBER OF INFANTS 2:4 ARE CODED JOINTLY WITH THE NUMBER OF
_ INFANTS UNDER 2 AS THE NUMBER OF INFANTS UNDER 5.
_ FURTHER ANALYSIS CODINGS WERE SUBSEQUENTLY ADDED FOR THE NUMBER
_ OF ADULTS 21+ AND THE NUMBER OF INFANTS UNDER 2.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 47
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [03]55
_
_ NUMBER OF ADULTS 21+
_
_ 1 (1) 282
_
_ 2 (2) 2682
_
_ 3 (3) 733
_
_ 4 (4) 220
_
_ 5 (5) 41
_
_ 6 (6) 10
_
_ 7 (7) 5
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 4
_
_ [INVALID PUNCHES 1]
_ [BLANKS 8]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 48
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [01]49
_
_ NUMBER OF ADULTS 16+
_
_ 1 (1) 224
_
_ 2 (2) 2094
_
_ 3 (3) 1055
_
_ 4 (4) 463
_
_ 5 (5) 101
_
_ 6 (6) 30
_
_ 7 (7) 15
_
_ 8 (8) 0
_
_ 9 (9) 2
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 1]
_ [BLANKS 1]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 49
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [01]50
_
_ NUMBER OF CHILDREN 5:15
_
_ 1 (1) 745
_
_ 2 (2) 388
_
_ 3 (3) 134
_
_ 4 (4) 38
_
_ 5 (5) 11
_
_ 6 (6) 4
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 2
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2664]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 50
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [01]51
_
_ NUMBER OF INFANTS UNDER 5
_
_ 1 (1) 496
_
_ 2 (2) 156
_
_ 3 (3) 28
_
_ 4 (4) 5
_
_ 5 (5) 0
_
_ 6 (6) 2
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3298]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 51
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [03]56
_
_ NUMBER OF INFANTS UNDER 2
_
_ 1 (1) 317
_
_ 2 (2) 17
_
_ 3 (3) 1
_
_ 4 (4) 0
_
_ 5 (5) 0
_
_ 6 (6) 2
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 (-) 0
_
_ 11 OR MORE (&) 0
_
_ NOT STATED (0) 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3648]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 52
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q017
_
_ [01]52
_
_ TOTAL NUMBER OF PERSONS IN HOUSEHOLD
_
_ 1 (1) 208
_
_ 2 (2) 1099
_
_ 3 (3) 1077
_
_ 4 (4) 850
_
_ 5 (5) 455
_
_ 6 (6) 159
_
_ 7 (7) 84
_
_ 8 (8) 33
_
_ 9 (9) 13
_
_ 10 (-) 4
_
_ 11 (&) 4
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 53
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q039
_
_ [01]53
_
_ TYPE OF HOUSEHOLD
_
_ ADULTS ONLY (1) 2328
_
_ ADULTS AND CHILDREN (2) 972
_
_ ADULTS AND INFANTS (3) 341
_
_ ADULTS, INFANTS AND CHILDREN (4) 344
_
_ HOUSEHOLD COMPOSITION NOT STATED (0) 1
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 54
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q018
_
_ [01]54
_
_ HOW MANY OF THEM HAVE FULL-TIME JOBS?
_
_ [FULL-TIME=30 HOURS PER WEEK OR MORE.]
_
_ 1 (1) 1831
_
_ 2 (2) 1109
_
_ 3 (3) 426
_
_ 4 (4) 114
_
_ 5 (5) 29
_
_ 6 (6) 7
_
_ 7 (7) 3
_
_ 8 (8) 0
_
_ 9 OR MORE (9) 0
_
_ NOT STATED (&) 5
_
_ [INVALID PUNCHES 0]
_ [BLANKS 462]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 55
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q019
_
_ [01]55
_
_ SOCIAL GRADE:
_
_ A (1) 143
_
_ B (2) 291
_
_ C1 (3) 807
_
_ C2 (4) 1516
_
_ D (5) 1020
_
_ E (6) 209
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C025
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q020C
_
_ [01]56
_
_ INFORMANT IS OCCUPIED:
_
_ FULL-TIME (1) 2216
_
_ PART-TIME (4) 280
_
_ RETIRED (2) 258
_
_ UNOCCUPIED (3) 1232
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 56
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021
_
_ [01]57
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ UP TO $250 (0) 269
_
_ $250:$350 (1) 173
_
_ $350:$450 (2) 173
_
_ $450:$550 (3) 450
_
_ $550:$650 (4) 559
_
_ $650:$750 (5) 485
_
_ $750:$850 (6) 301
_
_ $850:$950 (7) 149
_
_ $950:$1200 (8) 222
_
_ $1200:$1450 (9) 106
_
_ $1450:$1700 (-) 47
_
_ $1700:$1950 AND OVER (&) 115
_
_ [INVALID PUNCHES 0]
_ [BLANKS 937]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 57
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q021
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ GROSS INCOME OF HEAD OF HOUSEHOLD
_
_ DON'T KNOW/REFUSED/ESTIMATED (CODED IN ADDITION TO INCOME GROUP) [01]58 1260 2726
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 58
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE NATIONAL DAILY NEWSPAPERS
_ WHICH WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY
_ INTERVIEWS)" THEY ARE CODED IN COLUMNS 59:68 OF CARD 01.]
_
_ DAILY EXPRESS [01]59 1258 2728
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY MIRROR [01]60 1508 2478
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY SKETCH [01]61 388 3598
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY MAIL AND NEWS CHRONICLE [01]62 783 3203
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY HERALD [01]63 538 3448
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE TIMES [01]64 119 3867
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY TELEGRAPH [01]65 361 3625
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 59
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE GUARDIAN [01]66 103 3883
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FINANCIAL TIMES [01]68 69 3917
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DAILY RECORD (SCOTLAND ONLY) [01]67 134 3852
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE EVENING NEWSPAPERS WHICH
_ WERE "LOOKED AT YESTERDAY (SATURDAY FOR MONDAY INTERVIEWS)"
_ THEY ARE CODED IN COLUMNS 70:71 OF CARD 01.]
_
_ EVENING STANDARD [01]70 215 3771
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EVENING NEWS AND STAR [01]71 386 3600
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 60
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE NATIONAL SUNDAY NEWSPAPERS
_ WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS" THEY ARE CODED IN
_ COLUMNS 01:09 OF CARD 02 WITH THE EXCEPTION OF "SUNDAY TELEGRAPH"
_ WHICH IS CODED IN COLUMN 72 OF CARD 01.]
_
_ SUNDAY TELEGRAPH [01]72 210 3776
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NEWS OF THE WORLD AND EMPIRE NEWS [02]01 1756 2230
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY TIMES [02]02 350 3636
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY EXPRESS AND SUNDAY DISPATCH [02]03 1096 2890
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY PICTORIAL [02]04 1461 2525
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ OBSERVER [02]05 216 3770
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PEOPLE [02]06 1613 2373
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 61
_------------------------------------------------------------------------------------------------------------------------
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SUNDAY CITIZEN AND REYNOLDS NEWS [02]07 132 3854
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GLASGOW SUNDAY POST [02]08 353 3633
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GLASGOW SUNDAY MAIL [02]09 181 3805
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 62
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE GENERAL WEEKLY
_ MAGAZINES WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS".
_ THEY ARE CODED IN COLUMNS 11:26 OF CARD 02.]
_
_ PUNCH [02]11 174 3812
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ REVEILLE [02]12 680 3306
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TODAY THE NEW JOHN BULL [02]13 260 3726
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ UNIVERSE [02]14 105 3881
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CHRISTIAN HERALD [02]15 43 3943
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TV TIMES [02]18 1327 2659
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE VIEWER INCORPORATING TV GUIDE (SCOTLAND ONLY) [02]19 67 3919
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 63
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TV WEEKLY (SOUTH WESTERN AND WALES ONLY) [02]20 99 3887
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ THE VIEWER (NORTHERN ONLY) [02]22 95 3891
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ LOOK WESTWARD [02]21 34 3952
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TIT-BITS [02]16 383 3603
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WEEKLY NEWS (GLASGOW WEEKLY NEWS IN SCOTLAND) [02]17 263 3723
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ LISTENER [02]23 87 3899
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WEEKEND [02]24 452 3534
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PARADE [02]25 75 3911
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RADIO TIMES [02]26 1688 2298
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 64
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE WOMEN'S WEEKLY
_ MAGAZINES WHICH WERE "LOOKED AT WITHIN LAST 7 DAYS".
_ THEY ARE CODED IN COLUMNS 28:45 OF CARD 02.]
_
_ WOMAN'S REALM [02]28 666 3320
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ROXY [02]29 75 3911
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SECRETS [02]30 50 3936
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FAMILY STAR [02]31 25 3961
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MARILYN [02]32 67 3919
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S MIRROR [02]33 443 3543
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN [02]34 1247 2739
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 65
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S WEEKLY [02]36 473 3513
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S OWN [02]35 1099 2887
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RED STAR [02]37 47 3939
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ RED LETTER [02]38 61 3925
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PEOPLE'S FRIEND [02]39 92 3894
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MIRABELLE [02]40 74 3912
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VALENTINE [02]41 120 3866
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MY WEEKLY [02]42 87 3899
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ BOYFRIEND [02]43 110 3876
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 66
_------------------------------------------------------------------------------------------------------------------------
_ ROMEO [02]44 93 3893
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MARTY [02]45 60 3926
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 67
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE GENERAL MONTHLY MAGAZINES
_ WHICH WERE "LOOKED AT DURING LAST 4 WEEKS" THEY ARE CODED IN
_ COLUMNS 47:59 OF CARD 02.]
_
_ PRACTICAL HOUSEHOLDER [02]47 328 3658
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ARGOSY [02]48 74 3912
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ READER'S DIGEST [02]49 895 3091
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ IDEAL HOME [02]50 346 3640
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOUSE BEAUTIFUL [02]51 67 3919
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOMES AND GARDENS [02]52 298 3688
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WIDE WORLD [02]53 82 3904
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 68
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MEN ONLY [02]54 74 3912
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PHOTOPLAY [02]55 109 3877
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ PRACTICAL MOTORIST [02]56 318 3668
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ DO IT YOURSELF [02]57 387 3599
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOMEMAKER [02]58 169 3817
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CAR MECHANICS [02]59 224 3762
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 69
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q022+
_
_#SSRC Q022-01+
_
_#SSRC Q022-01-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHEN WAS THE LAST TIME YOU LOOKED AT A COPY OF [NAMED PUBLICATION]?
_
_ [THESE DATA ARE ONLY CODED FOR THOSE WOMEN'S MONTHLY MAGAZINES
_ WHICH WERE "LOOKED AT DURING LAST 4 WEEKS" THEY ARE CODED IN
_ COLUMNS 61:78 OF CARD 02.]
_
_ WOMAN AND BEAUTY [02]61 133 3853
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VOGUE [02]62 407 3579
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MY HOME [02]63 151 3835
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE ROMANCES [02]64 183 3803
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MODERN WOMAN [02]65 147 3839
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ SHE [02]66 165 3821
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ GOOD HOUSEKEEPING [02]67 332 3654
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 70
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOME [02]68 97 3889
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ VANITY FAIR [02]69 172 3814
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE MAGAZINE [02]70 108 3878
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN AND HOME [02]71 329 3657
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ TRUE STORY [02]72 204 3782
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S JOURNAL [02]73 160 3826
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EVERYWOMAN [02]74 179 3807
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ HOUSEWIFE [02]75 196 3790
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ WOMAN'S STORY [02]76 37 3949
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 71
_------------------------------------------------------------------------------------------------------------------------
_ HONEY [02]78 99 3887
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FLAIR [02]77 115 3871
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C019
_99999 C034
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 72
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q040
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ [NO NEWSPAPERS/MAGAZINES LOOKED AT]
_
_ NO DAILY NEWSPAPER LOOKED AT "YESTERDAY" [01]69 548 32
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3406]
_
_ NO SUNDAY NEWSPAPER LOOKED AT IN LAST 7 DAYS [02]10 340 2
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3644]
_
_ NO GENERAL WEEKLY MAGAZINE LOOKED AT IN LAST 7 DAYS [02]27 1222 9
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2755]
_
_ NO WOMAN'S WEEKLY MAGAZINE LOOKED AT IN LAST 7 DAYS [02]46 0 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3986]
_
_ NO GENERAL MONTHLY MAGAZINE LOOKED AT IN LAST 4 WEEKS [02]60 2251 14
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1721]
_
_ NO WOMAN'S MONTHLY MAGAZINE LOOKED AT IN LAST 4 WEEKS [03]01 2694 29
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1263]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 73
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q023
_
_ [03]02
_
_ HOW OFTEN THESE DAYS DO YOU GO TO THE CINEMA?
_
_ TWICE A WEEK OR MORE OFTEN (1) 111
_
_ ONCE A WEEK (2) 285
_
_ ONCE A FORTNIGHT (3) 128
_
_ ONCE A MONTH (4) 235
_
_ LESS OFTEN (5) 1088
_
_ NEVER GO THESE DAYS (0) 2139
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C036
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 74
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q024
_
_ [03]03
_
_ HOW MANY TIMES HAVE YOU BEEN IN THE LAST WEEK?
_
_ 1 (1) 438
_
_ 2 (2) 67
_
_ 3 (3) 11
_
_ 4 (4) 2
_
_ 5 (5) 0
_
_ 6 (6) 0
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ NONE (0) 3468
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 75
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025+
_
_ [03]04
_
_ DO YOU HAVE A TELEVISION SET AT HOME YET?
_
_ YES (0) 514
_
_ NOT STATED (-) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3472]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q025-01
_
_ [03]05
_
_ CAN YOU GET BOTH THE BBC AND THE INDEPENDENT TV STATION ON IT, OR NOT?
_
_ BBC ONLY (1) 137
_
_ BBC AND ITV (2) 3332
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 2]
_ [BLANKS 515]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 76
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q026
_
_ [03]06
_
_ HOW OFTEN THESE DAYS DO YOU WATCH BBC TELEVISION?
_
_ 5 OR MORE DAYS A WEEK (1) 2377
_
_ 3 OR 4 DAYS A WEEK (2) 573
_
_ ONCE OR TWICE A WEEK (3) 550
_
_ LESS OFTEN (4) 300
_
_ NEVER VIEW THESE DAYS (5) 186
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q026
_
_ [03]07
_
_ AND WHAT ABOUT INDEPENDENT TV?
_
_ 5 OR MORE DAYS A WEEK (1) 2447
_
_ 3 OR 4 DAYS A WEEK (2) 462
_
_ ONCE OR TWICE A WEEK (3) 428
_
_ LESS OFTEN (4) 350
_
_ NEVER VIEW THESE DAYS (5) 299
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C035
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 77
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q027
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ DID YOU VIEW EITHER STATION YESTERDAY?
_
_ NEITHER [03]08 1086 2900
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ BBC [03]09 2339 1647
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ITV [03]10 2309 1677
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NOT STATED [03]11 0 3986
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 78
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q028
_
_ [03]12
_
_ ABOUT HOW OFTEN THESE DAYS DO YOU LISTEN TO RADIO LUXEMBOURG?
_
_ 5 OR MORE DAYS A WEEK (4) 678
_
_ 3 OR 4 DAYS A WEEK (5) 240
_
_ ONCE OR TWICE A WEEK (6) 634
_
_ LESS OFTEN (7) 550
_
_ NEVER LISTEN THESE DAYS (8) 1884
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C037
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 79
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q029
_
_ [03]13
_
_ HOW MANY TIMES HAVE YOU LISTENED TO RADIO LUXEMBOURG IN THE LAST WEEK?
_
_ 1 (1) 347
_
_ 2 (2) 363
_
_ 3 (3) 136
_
_ 4 (4) 111
_
_ 5 (5) 78
_
_ 6 (6) 160
_
_ 7 (7) 381
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ NONE (0) 2405
_
_ NOT STATED (&) 4
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 80
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q030
_
_ [03]14
_
_ DO YOU HAVE A WASHING MACHINE AT HOME?
_
_ YES (2) 2155
_
_ NOT STATED (&) 7
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1824]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031+
_
_ [03]15
_
_ DO YOU HAVE A CAR AT HOME?
_
_ YES (1) 1389
_
_ NO (0) 2595
_
_ NOT STATED (&) 2
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 81
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-01
_
_ [03]16
_
_ ARE YOU THE PERSON WHO BUYS MOST OF THE PETROL?
_
_ YES (2) 592
_
_ NO (3) 794
_
_ NOT STATED (-) 2
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2598]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-02
_
_ [03]17-[03]18
_
_ YEAR OF CAR?
_
_ [THESE DATA ARE CODED AS A TWO DIGIT CODING FOR THE LAST TWO
_ FIGURES OF YEAR. THE CODINGS PRE-WAR (NO FURTHUR INFORMATION) AND
_ NOT STATED ARE REPRESENTED BY THE SYMBOL -- AND && RESPECTIVELY.
_ THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 82
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q031-03C
_
_ [03]19
_
_ IS THE CAR USED FOR:
_
_ BUSINESS ONLY? (0) 9
_
_ BUSINESS AND PLEASURE? (-) 497
_
_ OR PLEASURE ONLY? (&) 870
_
_ NOT STATED (9) 5
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2605]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 83
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q032
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ DO YOU OR YOUR FAMILY RENT OR OWN THE PLACE YOU LIVE IN?
_
_ RENT [03]20 2250 1735
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ OWN (OR ARE BUYING) [03]21 1631 2354
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ LIVE RENT FREE [03]22 99 3886
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ INSTITUTION [03]23 20 3965
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_
_ NOT STATED [03]24 5 3980
_
_ [INVALID PUNCHES 1]
_ [BLANKS 0]
_ ALSO SEE
_99999 C023
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 84
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q033
_
_ [03]25
_
_ DO YOU SMOKE?
_
_ CIGARETTES ONLY (1) 1825
_
_ PIPE ONLY (2) 99
_
_ CIGARETTES AND PIPE (3) 127
_
_ NEITHER (4) 1935
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_ [03]26
_
_ HOW OFTEN DO YOU HAVE A DRINK OF BEER?
_
_ ONCE A WEEK OR MORE OFTEN (1) 1122
_
_ LESS OFTEN (2) 1139
_
_ NEVER (3) 1717
_
_ [INVALID PUNCHES 0]
_ [BLANKS 8]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 85
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_ [03]27
_
_ HOW OFTEN DO YOU HAVE A DRINK OF SPIRITS?
_
_ ONCE A WEEK OR MORE OFTEN (1) 375
_
_ LESS OFTEN (2) 2096
_
_ NEVER (3) 1506
_
_ [INVALID PUNCHES 0]
_ [BLANKS 9]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_ [03]28
_
_ HOW OFTEN DO YOU HAVE A DRINK OF WINE?
_
_ ONCE A WEEK OR MORE OFTEN (1) 286
_
_ LESS OFTEN (2) 2365
_
_ NEVER (3) 1325
_
_ [INVALID PUNCHES 0]
_ [BLANKS 10]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 86
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q034C
_
_ [03]29
_
_ IF ANY NOT STATED
_
_ NOT STATED (-) 13
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3973]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 87
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q035C
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ WHICH OF THE FOLLOWING HAVE YOU USED IN THE LAST 7 DAYS?
_
_ LIPSTICK [03]30 1539 2447
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ FACE POWDER [03]31 1624 2362
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NAIL VARNISH [03]32 380 3606
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ CLEANSING PREPARATIONS [03]33 512 3474
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ ROUGE [03]34 274 3712
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ MASCARA [03]35 446 3540
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ EYE SHADOW [03]36 426 3560
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ NONE OF THE ABOVE [03]37 450 3536
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 88
_------------------------------------------------------------------------------------------------------------------------
_ NOT STATED [03]38 6 3980
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_ COSMETIC USERS (THOSE CODED ON ONE OR MORE OF THE [COLUMNS 32:36]) [03]39 933 3053
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_ ALSO SEE
_99999 C039
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q036
_
_ [03]40
_
_ HAVE YOU IN THE LAST 12 MONTHS TAKEN PART IN ANY PAINTING OR DECORATING OF
_ ANY PART OF YOUR HOUSE?
_
_ YES (-) 1887
_
_ NO (&) 2098
_
_ NOT STATED (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_ ALSO SEE
_99999 C038
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 89
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q037C
_
_ [03]41
_
_ HAVE YOU ANY OF THE FOLLOWING PETS AT HOME?
_
_ DOGS
_
_ 1 (1) 886
_
_ 2 (2) 65
_
_ 3 OR MORE (3) 21
_
_ NOT STATED (0) 5
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3009]
_
_ [03]42
_
_ CATS
_
_ 1 (4) 646
_
_ 2 (5) 112
_
_ 3 OR MORE (6) 58
_
_ NOT STATED (-) 4
_
_ [INVALID PUNCHES 0]
_ [BLANKS 3166]
_
_ [03]43
_
_ CAGE BIRDS
_
_ 1 (7) 808
_
_ 2 (8) 85
_
_ 3 OR MORE (9) 31
_
_ NOT STATED (&) 4
_
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 90
_------------------------------------------------------------------------------------------------------------------------
_ [INVALID PUNCHES 0]
_ [BLANKS 3058]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041+
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF INFORMANT
_
_ INFORMANT IS PERSON GRADED [03]44 1741 2245
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041+
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF INFORMANT
_
_ RETIRED:CODED IN ADDITION TO 3-FIGURE CODING OF PREVIOUS OCCUPATION [03]45 48 3938
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041+
_
_ [03]46-[03]48
_
_ OCCUPATION OF INFORMANT
_
_ [THESE DATA ARE CODED IN ACCORDANCE WITH THE REGISTRAR GENERAL'S
_ 1961 OCCUPATION CODE AS A THREE DIGIT CODING IN COLUMNS 46 TO 48
_ OF CARD 03. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR
_ ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 91
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF PERSON GRADED
_
_ PERSON GRADED IS DECEASED [03]49 31 3955
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF PERSON GRADED
_
_ RETIRED:CODED IN ADDITION TO 3 FIGURE CODING OF PREVIOUS OCCUPATION [03]50 291 3695
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041-01
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ OCCUPATION OF PERSON GRADED
_
_ PERSON GRADED NOT MEMBERS OF INFORMANT'S HOUSEHOLD [03]51 26 3960
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 92
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q041-01
_
_ [03]52-[03]54
_
_ OCCUPATION OF PERSON GRADED
_
_ [THESE DATA ARE CODED IN ACCORDANCE WITH THE REGISTRAR GENERAL'S
_ 1961 OCCUPATION CODE AS A THREE DIGIT CODING IN COLUMNS 52 TO 54
_ OF CARD 03. THE MARGINALS ARE AVAILABLE WHEN REQUIRED FOR
_ ANALYSIS.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q042
_
_ [03]57-[03]60
_
_ NUMBER OF RESIDENTS AGED 16+ AT INSTITUTION
_
_ [THESE DATA ARE CODED AS A FOUR DIGIT CODING IN COLUMNS 57 TO 60
_ OF CARD 03. IF THE FIGURE WAS ESTIMATED OR NOT STATED AN & OR -
_ RESPECTIVELY WAS PUNCHED IN COLUMN 57.]
_
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q043
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ NUMBER OF ELECTORS IN PRIVATE HOUSEHOLD
_
_ ESTIMATED [03]62 3 3983
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 93
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q043
_
_ [03]61
_
_ NUMBER OF ELECTORS IN PRIVATE HOUSEHOLD
_
_ 1 (1) 254
_
_ 2 (2) 2588
_
_ 3 (3) 807
_
_ 4 (4) 237
_
_ 5 (5) 50
_
_ 6 (6) 16
_
_ 7 (7) 7
_
_ 8 (8) 0
_
_ 9 (9) 1
_
_ 10 OR MORE (0) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 26]
_
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q044
_
_#/1/YES/0/NOT MENTIONED (1) (0)
_
_ NUMBER OF NON-ELECTORS IN PRIVATE HOUSEHOLD
_
_ ESTIMATED [03]63 0 3986
_
_ [INVALID PUNCHES 0]
_ [BLANKS 0]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 94
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q044
_
_ [03]64
_
_ NUMBER OF NON-ELECTORS IN PRIVATE HOUSEHOLD
_
_ 1 (1) 924
_
_ 2 (2) 396
_
_ 3 (3) 41
_
_ 4 (4) 15
_
_ 5 (5) 3
_
_ 6 (6) 1
_
_ 7 (7) 0
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ 10 OR MORE (0) 0
_
_ NOT STATED (-) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 2606]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 95
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q045
_
_ [03]65
_
_ EXPERIMENTAL SOCIAL GRADE
_
_ A (1) 191
_
_ B (2) 261
_
_ C1 (3) 980
_
_ C2 (4) 1413
_
_ D (5) 960
_
_ E (6) 174
_
_ [INVALID PUNCHES 1]
_ [BLANKS 6]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
_------------------------------------------------------------------------------------------------------------------------
_62005 SSRC SURVEY ARCHIVE QUESTIONNAIRE/CODE BOOK P. 96
_------------------------------------------------------------------------------------------------------------------------
_------------------------------------------------------------------------------------------------------------------------
_
_#SSRC Q046
_
_ [03]66
_
_ NUMBER OF CALLS
_
_ 1 (1) 1724
_
_ 2 (2) 1473
_
_ 3 (3) 607
_
_ 4 (4) 141
_
_ 5 (5) 31
_
_ 6 (6) 8
_
_ 7 (7) 1
_
_ 8 (8) 0
_
_ 9 (9) 0
_
_ NONE (0) 0
_
_ NOT STATED (&) 0
_
_ [INVALID PUNCHES 0]
_ [BLANKS 1]
_
_------------------------------------------------------------------------------------------------------------------------
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter
***** END OF CODE BOOK *****
UK Data Archive Study Number 62005 - National Readership Surveys, 1962 4th Quarter