uk energy research centre (ukerc) communications activity
DESCRIPTION
UKERC brings together a range of renowned energy experts and provides vital insight into the energy-related issues facing policy-makers, researchers and businesses. Download this presentation to discover more about the activities of the UKERC Communications Team.TRANSCRIPT
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UKERC Communications Activity
Lindsay Wright - Head of Communications
Dr Matthew Aylott – Communications Officer
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The Communications Team
• Inform• Facilitate• Engage• Eyes and ears• Share expertise – CDTs, ERP, BSBEC• Unique knowledge of energy research
activities
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We provide ...
Integrated platform for all communication
s
UKERC Comms Team
Skilled promotion of
research
Strong, consistent brand across all outputs
Communication to key
stakeholders
Public affairs
expertise - impact
Informing the energy community
Thinking outside the research box
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Informing the Community
Instant - Twitter Feed (3000)
Daily – Energy News Update (570)
Weekly – Members’ Update (200)
Quarterly – Policy Bulletin (1600)
Quarterly – Industry Bulletin (800)
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Building a consistent brand
Consistent branding
Ensures strong identity
UK and global recognition
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Spreading the Word
• Briefed every UK Energy Minister & Shadow Team
• Strong relationship with key civil servants
• UKERC brand trusted by media
• Website: easy access to outputs
- receive 100,000 visitors per year
– 20% from UK, rest from overseas
• Intranet: key resource for researchers
• Energy Insights Series: easy guides to complex research
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Outputs into Impacts
ESFIT Insight Paper: Amendment to Energy BillHouse of Commons Briefings: one-to-one
briefings, media coverageEcosystem Briefing Paper: Defra briefing
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UK Energy Research Centre
+44 (0)20 7594 1574www.ukerc.ac.uk
@UKERCHQ