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UK MarketChallenges and OpportunitiesLisbon, 15 March 2019
MOTIVATIONS
DEMOGRAPHICS – 51,7% females vs 48,3% malesTOURISTS
ACCOMMODATION
Market Overview to Portugal
Source: INE Statistics Portugal (Survey on International Tourism)
22,5%
33,3%31,4%
12,8%To 24 years
25-44
45-64
More than 65 years
57,2%29,0%
12,2% 1,7%Hotels
Private non-paidaccomodationPrivate paidaccomodationOthers76,9%
17,5%4,1% 1,5%Leisure
VFRBusinessOthers
3,1 millions tourists in 2016 and3,5 in 2017 (+12,3%)
8,2 days average stayAverage spent 768,8 € per capita and per trip
UK Market: 21,0% in 2018 vs 24,4% in 2009 (-3,4 p.p.)
5,7 5,56,3 6,4
7,07,6
8,39,2 9,3
8,6-22,4%
-3,1%
+13,9%
+2,6%+8,7% +9,1% +9,5% +10,0%
+1,2%-7,5%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Overnight stays at hotels (millions) Change YOY
Change 09/18+2,9 M
CAGR 09-18+4,7%
Source: INE Statistics Portugal
Market Overview to Portugal
UK Market: 16,9% in 2018 vs 18,9% in 2009 (-2,0 p.p.)
1 305 1 385 1 462 1 446 1 5071 748
2 0072 267
2 5912 810
-20,8%
+6,1% +5,6%-1,1%
+4,2%
+16,0% +14,8% +12,9% +14,3%+8,4%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Tourism Receipts (millions €) Change YOY
Change 09/18+1 505 M
CAGR 09-18+8,9%
Source: Banco de Portugal
Market Overview to Portugal
Source: INE Statistics Portugal
2009(share and change YOY)
PORTUGAL -22,4%
2018(share and change YOY)
PORTUGAL-7,5%
0,3%-10,0%
1,0%-16,8%
6,7%-26,9%
2,0%-17,5%
67,5%-19,5%
0,6%-21,0%
21,9%-29,6%
0,5%+1,2%
1,2%-12,8%
9,3%-7,3%
3,2%+2,0%
64,0%-9,0%
0,6%+9,9%
21,2%-4,7%
Overnight stays in hotels, by destinations
Market Overview to Portugal
Source: ANA – Aeroportos de Portugal
SUMMER 18
United Kingdom
Portugal
AVG 77 WF from 9 airports to PortoAVG 187 WF from 10 airports to LisboaAVG 373 WF from 25 airports to Faro
AVG 42 WF from 13 airports to FunchalAVG 3 WF from 3 airports to Ponta
Delgada
Connectivity
AVG 682 WF from 26 airports
Market Overview to Portugal
Source: ANA – Aeroportos de Portugal
WINTER 18
Portugal
AVG 68 WF from 8 airports to PortoAVG 180 WF from 8 airports to LisboaAVG 113 WF from 18 airports to Faro
AVG 39 WF from 11 airports to FunchalAVG 1 WF from 1 airport to Ponta Delgada
Market Overview to PortugalConnectivity
AVG 401 WF from 20 airports
United Kingdom
0
PORTUGALWhat’s On Offer!
Promoting Portugal in the UK
Promoting Portugal in the UK
All Year Round Multi-product
Destination
But…… still to be
fully recognised!
Promoting Portugal in the UK
GEOGRAPHICAL DIVERSIFICATION
DECREASE SEASONALITY
CONSOLIDATE ESTABLISHED
DESTINATIONS
MAIN GOALS2027
Promoting Portugal in the UK
GEOGRAPHICAL DIVERSIFICATION
DECREASE SEASONALITY
CONSOLIDATE ESTABLISHED
DESTINATIONS
Promoting Portugal in the UK
MAIN GOALS2027
2018-2019
CON
SUM
ER
Promoting Portugal in the UK
1. ArLns/TOs/Tas
TrvTrdPress
2. Consumer Press
OnLine Advertise
Promoting Portugal in the UK
Everyday Activities TW / C&IT Projects
2016-2018
AITO Campaign
Azores Campaign
Special Int. Holidays Development
No Deal Scenario
UK OfficePR Company
2018-2019
UK/BREXIT Sessions
BREXIT Campaign
Airline & TO (anticipate/increase)
MICE Campaign
Promoting Portugal in the UK
No Deal Scenario
Portugal Competitive Advantages• Good Brand Awareness and Image
• Accessibility
• Diversity
• Empathy
• Value for Money
• Safety
No DealScenario
Promoting Portugal in the UK
Contingency Plan• Visa exemption (trips up to 90 days)
• Dedicated passport control areas
• Driving licenses possible mutual recognition
• Portuguese NHS access
• UK travel insurance policies validity
• Simplified requirements for UK nationals’ pets
Portugal will never leave the British
THANK YOU