#ukhug 2016: how to rank for chocolate - toast
TRANSCRIPT
VAUGHNARMSTRONGTOASTINBOUND
HowtorankfirstforChocolate
Howdoyourankfor?
Youdon’t!!
Thanksforlistening…enjoythechocolate
Rankingandkeywordsstartwith
BUSINESSSTRATEGY• Yourbusiness• Yourgoals• Yourmarket• Yourpersonas• Whereyoustart
Datadrivenprocess–needinginterpretaMon
AUDIT(e.g.SEMRush)YOURWEBSITE• Keywords,trafficgenerators
• Breakintofirstpage/secondpage/etc.KEYWORDS,TRAFFIC,DIFFICULTY,RANK
MatchingsuspectsPersonas
Buyingintent• cateringideasvs.weddingcateringoxford
KeywordAssociaTons=HIGHERCONVERSIONS
Howdoyourankfor?
Howdoyourankfor?
KeywordChain1
KeywordChain2
KeywordChain3
KeywordChain4
KeywordChain5
Placestosellchocolate?
Bestchocolatewebsites?
Howtorankfirstforchocolate?
KEYWORDS,PERSONAS,QUESTIONS
Howdoyourankfor
“Howtorankfirstforchocolate”
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