ukita social media for business presentation wolverhampton 2010
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Social Media for Business
Blog@PhilOakleyfrom@OutserveWeb
Phil Oakey
What we do?
Outserve provides consultancy to help businesses get the most from technology and the web.
What
How
Why
What
Social Networking Definition
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
What is Social Media?
media for social interaction, using highly accessible and scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media
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VIDEO
YouTube
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Micro-blogging
Blogs
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Photos
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Networking
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Bookmarking
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Documents
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Slides
Location
Hyperlocal
Local
Regional
National
Global
Universe
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is women over 55.
50% of active users log on everyday
Is Social Media For Business?
Why
Sales & Marketing
Community
Promotion
Marketing
Content (!) and Design are Important
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
Collaboration&Building Teams
How
Strategy
Analytics
Integrated Online
Integrated Online
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
Brand Protection
Brand Protection
Brand Protection
Devices
Future/Now
Mobile/ Devices
Video
Social CRM
Social Shopping
Q&A
Actions
Actions
Consider
Actions
Consider
Engage/Interact
Actions
Consider
Engage/Interact
Protect
Actions
Consider
Engage/Interact
Promote
Protect
7 tips for
Invest in your profile
Recommend People
Ask for Recommendations
Join Groups (UKITA)
Ask and Answer questions
Don't link for the sake of it
Link to me - www.linkedin.com/in/philoakley
7 tips for
Use a Twitter Client (Tweetdeck)
Use Twitter Search
Follow People
Engage (otherwise don't bother)
Publicise but mix with other content
Link to your blog/site
Think of ways to use (internal/mobile/text)
7 tips for
Don't add friends for Business
Use Business & Fan Pages
Link Content (Twitter, Youtube, Blog posts)
Join or create a Group
Use Facebook events
Facebook applications - Slideshare
Advertise on Facebook
Thank You
Philip OakleyTechnology ConsultantOutserve Ltdwww.outserveweb.com
www.outserveweb.com/blogwww.twitter.com/philoakleywww.twitter.com/OutserveWebwww.linkedin.com/in/philoakleywww.facebook.com/OutserveWeb
Blog
DEMO
28th April 2010
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28th April 2010
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