ukrainian ott-market overview

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D - - - - - - - - - - 1 UKRAINIAN OTT-MARKET OVERVIEW You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” Created by : M E D I A I P T V / O T T S W A T DmitriySolov ey

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Page 1: UKRAINIAN  OTT-MARKET  OVERVIEW

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UKRAINIAN OTT-MARKET OVERVIEW

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

Created by :

MED

IA

IPTV/OTT

SWAT

DmitriySolovey

Page 2: UKRAINIAN  OTT-MARKET  OVERVIEW

OTT – it’s the fastest-growing new media market. Since 2010 the high rate of its development allowed to start a new direction of video and audio broadcasting.

OTT / IPTV Services overview“You can’t buy a future, but you can change it”

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OTT/ IPTV

Live conference

“On-eye” office

HDTVVOD

Surfing online

ProspectsIntegration of solutions for

Samsung, LG, Philips smart TV-set and iOS, Android devises

Page 3: UKRAINIAN  OTT-MARKET  OVERVIEW

History of Ukrainian Media “Everything is change: me, you, technology”

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2006 2007 2008

2009 2010 2011Digital Broadcasting OTT (official)

IPTV

Analog TV

nVOD Satellite broadcasting

OTT (unofficial)

HDTV

Page 4: UKRAINIAN  OTT-MARKET  OVERVIEW

Ukrainian Media statistics 4

According to GFK Ukraine in 2011 the number of TV households in Ukraine reached 16,6 mln

20.8%

Digital TV

14.2% 56.4%

Satellite TV Free Analog TV

3.45 mln 2.36 mln 9.36 mln

Paid TV annual turnover in 2011 - $214 mln

Quantity of Internet users - above 14,3 mln

Page 5: UKRAINIAN  OTT-MARKET  OVERVIEW

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OTT

IPTV

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OTT / IPTV world map“World opens its doors to those who know where to go” (R. W. Emerson)

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-----------------------100K - 500K Users

500K+ Users

Up to 100K Users

100% of all OTT/IPTV technologies depends on Internet speed-limit and growing rate of active users

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Page 6: UKRAINIAN  OTT-MARKET  OVERVIEW

OTT / IPTV world“World opens its doors to those who know where to go” (R. W. Emerson)

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Digital TV ResearchNumber of connections

105

212

596 mln.users

In 2010

in 2012

in 2017

Global online TV and video revenue (bln. $)

20172012

2010

Page 7: UKRAINIAN  OTT-MARKET  OVERVIEW

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VOLIA OTT SWOT “Antipathy better analyzes, but only sympathy understands” (Sigmund Freud)

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Strengths Weaknesses Opportunities Threats-----------------------------------------------------------------------------------

- The launch of new product on domestic media market

- Consumers don’t like everything “new”

- Potential inconvenient interface for users under 50

- Potential high pries for Set-top-Box

- Status “First OTT Service Provider”

- New advertisement platform

- Easy-to-use interface to everyone

- - Demand for paid content can be weak

- - Licensing problems

- - Negotiation difficulties with content-owners

Page 8: UKRAINIAN  OTT-MARKET  OVERVIEW

Phone: 38 095 900 8 600 Email: [email protected]

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THANK YOU !FOR YOUR ATTENTION

(c) All right reserved.DmitriySolovey

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